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data, so we recommend using ",[11,17,33,40,54,64,71,82,98,110,125,131,137,153,169,175,189,200,216,232,238,254,261,272,282,298,309,329,343,355,363,377,390,406,426,447,461,475,490,502,515,526,532,546,561],698,[17,33,40,54,64,71,82,98,110,125,131,137,153,169,175,189,200,216,232,238,254,261,272,282,298,309,329,343,355,363,377,390,406,426,447,461,475,490,502,515,526,532,546,561,561],733]]]},{"bounds":[673,294,1272,1039],"containerID":"_idContainer061","frameID":402637,"oriPageNo":7,"textBoundary":[[["the values published in this report, rather ",[11,18,32,46,57,73,91,98,115,131,144,155,173,190,208,216,223,236,253,270,288,299,307,324,335,344,361,368,381,392,404,420,438,456,468,476,483,494,502,518,524,538,552,561],1,[18,32,46,57,73,91,98,115,131,144,155,173,190,208,216,223,236,253,270,288,299,307,324,335,344,361,368,381,392,404,420,438,456,468,476,483,494,502,518,524,538,552,561,561],37]],[["than trying to recalculate such values using data ",[11,18,32,47,61,68,75,85,99,105,118,134,141,147,163,170,179,193,206,221,227,240,254,260,276,282,297,304,314,328,341,355,362,374,390,396,409,424,434,441,455,465,471,485,501,508,523,539,546,561],42,[18,32,47,61,68,75,85,99,105,118,134,141,147,163,170,179,193,206,221,227,240,254,260,276,282,297,304,314,328,341,355,362,374,390,396,409,424,434,441,455,465,471,485,501,508,523,539,546,561,561],78]],[["f",11,83,19,119],["r",19,83,27,119],["o",27,83,43,119],["m",43,83,63,119],[" ",63,83,70,119],["p",70,83,86,119],["r",86,83,94,119],["e",94,83,108,119],["v",108,83,121,119],["i",121,83,127,119],["o",127,83,142,119],["u",142,83,156,119],["s",156,83,166,119],[" ",166,83,174,119],["r",174,83,182,119],["e",182,83,196,119],["p",196,83,212,119],["o",212,83,228,119],["r",228,83,237,119],["t",237,83,244,119],["s",244,83,254,119],[".",254,83,261,119],[" ",261,83,268,119],["W",268,83,297,119],["h",297,83,311,119],["e",311,83,325,119],["n",325,83,339,119],[" 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",[11,27,39,53,68,74,89,101,116,130,142,155,172,198,216,233,245,263,281,289,296,305,314,332,344,350,364,375,382,396,410,422,429,444,460,466,480,496,502,516,527,539,554,561],165,[27,39,53,68,74,89,101,116,130,142,155,172,198,216,233,245,263,281,289,296,305,314,332,344,350,364,375,382,396,410,422,429,444,460,466,480,496,502,516,527,539,554,561,561],201]],[["each relevant slide. Where we include such ",[11,26,41,54,68,84,93,107,113,127,139,155,169,175,191,201,207,213,229,243,250,266,295,308,323,331,346,361,381,396,411,417,431,444,450,464,480,494,510,520,534,547,561],206,[26,41,54,68,84,93,107,113,127,139,155,169,175,191,201,207,213,229,243,250,266,295,308,323,331,346,361,381,396,411,417,431,444,450,464,480,494,510,520,534,547,561,561],242]],[["advisories, or where we report values for change ",[11,27,43,55,61,72,87,96,102,117,127,134,139,155,164,169,190,203,218,226,241,246,266,280,285,294,308,324,339,349,355,360,373,388,394,408,422,433,438,445,461,470,475,488,502,517,531,547,561],247,[27,43,55,61,72,87,96,102,117,127,134,139,155,164,169,190,203,218,226,241,246,266,280,285,294,308,324,339,349,355,360,373,388,394,408,422,433,438,445,461,470,475,488,502,517,531,547,561,561],283]],[["o",11,288,26,324],["v",26,288,39,324],["e",39,288,53,324],["r",53,288,62,324],[" ",62,288,73,324],["t",73,288,79,324],["i",79,288,85,324],["m",85,288,106,324],["e",106,288,120,324],[" ",120,288,131,324],["a",131,288,146,324],["s",146,288,157,324],[" ",157,288,168,324],["“",168,288,180,324],["[",180,291,187,323],["N",187,291,207,323],["/",207,291,220,323],["A",220,291,236,323],["]",236,291,243,323],["”",243,288,253,324],[",",253,288,260,324],[" ",260,288,271,324],["t",271,288,277,324],["h",277,288,291,324],["e",291,288,305,324],[" ",305,288,316,324],["m",316,288,337,324],["o",337,288,352,324],["s",352,288,363,324],["t",363,288,369,324],[" ",369,288,380,324],["r",380,288,388,324],["e",388,288,403,324],["c",403,288,416,324],["e",416,288,430,324],["n",430,288,444,324],["t",444,288,450,324],[" ",450,288,461,324],["d",461,288,477,324],["a",477,288,493,324],["t",493,288,499,324],["a",499,288,515,324],[" ",515,288,526,324],["d",526,288,544,324],["o",544,288,561,324],[" ",561,288,561,324]],[["not correlate with the equivalent data point(s) ",[11,28,46,55,63,76,93,105,116,133,141,159,168,184,192,213,219,225,239,248,254,268,282,290,305,320,334,340,352,368,374,388,402,408,416,432,448,454,470,478,494,509,515,529,535,543,553,561],329,[28,46,55,63,76,93,105,116,133,141,159,168,184,192,213,219,225,239,248,254,268,282,290,305,320,334,340,352,368,374,388,402,408,416,432,448,454,470,478,494,509,515,529,535,543,553,561,561],365]],[["published in previous reports, so we strongly ",[11,27,41,56,62,68,79,93,107,123,133,139,153,164,179,188,202,214,220,236,249,260,270,279,293,309,324,334,340,351,358,368,379,395,405,425,439,450,463,472,484,501,518,536,544,561],370,[27,41,56,62,68,79,93,107,123,133,139,153,164,179,188,202,214,220,236,249,260,270,279,293,309,324,334,340,351,358,368,379,395,405,425,439,450,463,472,484,501,518,536,544,561,561],406]],[["advise readers not to compare ",[11,29,47,64,71,84,101,106,117,134,151,169,186,197,210,215,232,250,259,264,273,291,296,308,326,351,369,387,399,415],411,[29,47,64,71,84,101,106,117,134,151,169,186,197,210,215,232,250,259,264,273,291,296,308,326,351,369,387,399,415,420],447],["t",420,411,427,447],["h",427,411,441,447],["e",441,411,455,447],["s",455,411,466,447],["e",466,411,480,447],[" ",480,411,485,447],["f",485,411,485,447],["i",485,411,499,447],["g",499,411,514,447],["u",514,411,528,447],["r",528,411,536,447],["e",536,411,551,447],["s",551,411,561,447],[" ",561,411,561,447]],[["with equivalents published in previous reports. In ",[11,32,38,44,58,65,79,95,108,114,127,142,148,163,176,183,193,200,215,229,245,251,257,267,281,295,311,317,323,338,344,359,368,382,394,400,416,429,440,446,455,469,485,500,510,516,527,534,540,547,561],452,[32,38,44,58,65,79,95,108,114,127,142,148,163,176,183,193,200,215,229,245,251,257,267,281,295,311,317,323,338,344,359,368,382,394,400,416,429,440,446,455,469,485,500,510,516,527,534,540,547,561,561],488]],[["particular, the social media platforms featured in ",[11,27,43,52,59,65,78,91,97,113,120,127,133,140,154,168,174,185,201,214,220,235,241,248,268,282,298,304,320,326,342,348,363,370,378,393,402,422,433,439,446,461,476,483,497,505,519,535,541,547,561],493,[27,43,52,59,65,78,91,97,113,120,127,133,140,154,168,174,185,201,214,220,235,241,248,268,282,298,304,320,326,342,348,363,370,378,393,402,422,433,439,446,461,476,483,497,505,519,535,541,547,561,561],529]],[["t",11,534,18,570],["h",18,534,32,570],["i",32,534,38,570],["s",38,534,48,570],[" ",48,534,59,570],["r",59,534,67,570],["e",67,534,81,570],["p",81,534,97,570],["o",97,534,112,570],["r",112,534,122,570],["t",122,534,129,570],[" ",129,534,139,570],["r",139,534,147,570],["e",147,534,162,570],["g",162,534,177,570],["u",177,534,191,570],["l",191,534,197,570],["a",197,534,213,570],["r",213,534,222,570],["l",222,534,228,570],["y",228,534,242,570],[" ",242,534,252,570],["r",252,534,260,570],["e",260,534,274,570],["v",274,534,287,570],["i",287,534,293,570],["s",293,534,303,570],["e",303,534,318,570],[" ",318,534,328,570],["t",328,534,335,570],["h",335,534,349,570],["e",349,534,363,570],[" ",363,534,374,570],["f",374,534,374,570],["i",374,534,387,570],["g",387,534,403,570],["u",403,534,417,570],["r",417,534,425,570],["e",425,534,439,570],["s",439,534,450,570],[" ",450,534,460,570],["t",460,534,467,570],["h",467,534,481,570],["a",481,534,496,570],["t",496,534,503,570],[" ",503,534,513,570],["t",513,534,520,570],["h",520,534,534,570],["e",534,534,548,570],["y",548,534,561,570],[" ",561,534,561,570]],[["report for advertising reach, and this may result ",[11,20,34,50,65,75,81,90,97,112,121,130,145,161,173,187,197,204,210,220,226,240,256,264,272,287,302,316,329,336,345,360,374,390,398,405,419,425,435,444,464,480,493,502,510,525,535,549,555,561],575,[20,34,50,65,75,81,90,97,112,121,130,145,161,173,187,197,204,210,220,226,240,256,264,272,287,302,316,329,336,345,360,374,390,398,405,419,425,435,444,464,480,493,502,510,525,535,549,555,561,561],611]],[["in the latest numbers appearing to be lower than ",[11,17,31,38,44,58,73,79,85,101,107,122,132,138,145,159,172,193,208,223,231,242,248,264,279,295,309,325,334,340,354,370,376,382,398,404,420,434,441,447,462,482,496,505,511,518,532,547,561],616,[17,31,38,44,58,73,79,85,101,107,122,132,138,145,159,172,193,208,223,231,242,248,264,279,295,309,325,334,340,354,370,376,382,398,404,420,434,441,447,462,482,496,505,511,518,532,547,561,561],652]],[["the values for the same data points published in ",[11,18,32,46,54,66,82,88,101,116,126,134,141,157,166,173,180,194,208,216,227,242,263,277,285,300,316,323,338,346,362,377,383,397,404,414,422,438,451,467,473,479,489,503,518,533,541,547,561],657,[18,32,46,54,66,82,88,101,116,126,134,141,157,166,173,180,194,208,216,227,242,263,277,285,300,316,323,338,346,362,377,383,397,404,414,422,438,451,467,473,479,489,503,518,533,541,547,561,561],693]],[["our previous reports. However, these revisions ",[11,27,41,49,62,78,86,100,112,118,134,147,158,170,179,193,209,224,234,241,251,258,270,290,305,325,339,351,365,373,380,392,399,412,427,437,452,464,473,487,499,505,516,522,537,551,561],698,[27,41,49,62,78,86,100,112,118,134,147,158,170,179,193,209,224,234,241,251,258,270,290,305,325,339,351,365,373,380,392,399,412,427,437,452,464,473,487,499,505,516,522,537,551,561,561],734]]]},{"bounds":[1288,294,1881,1039],"containerID":"_idContainer062","frameID":402638,"oriPageNo":7,"textBoundary":[[["do not necessarily imply any change in the ",[11,29,47,61,78,96,105,118,132,147,160,174,185,195,211,220,226,232,246,260,266,286,301,308,321,335,351,364,378,392,405,419,435,449,464,479,493,499,513,527,533,547,561],1,[29,47,61,78,96,105,118,132,147,160,174,185,195,211,220,226,232,246,260,266,286,301,308,321,335,351,364,378,392,405,419,435,449,464,479,493,499,513,527,533,547,561,561],37]],[["active use of these platforms, and should not ",[11,27,40,47,53,65,79,92,106,116,131,144,159,167,180,186,200,214,225,239,252,268,274,290,297,304,319,328,349,359,366,379,395,408,424,437,448,462,477,491,497,513,526,539,555,561],42,[27,40,47,53,65,79,92,106,116,131,144,159,167,180,186,200,214,225,239,252,268,274,290,297,304,319,328,349,359,366,379,395,408,424,437,448,462,477,491,497,513,526,539,555,561,561],78]],[["be interpreted as such. Furthermore, in addition ",[11,27,41,50,56,70,76,91,100,115,124,138,144,159,174,183,199,209,218,228,242,255,269,276,284,297,310,320,326,340,355,364,384,400,408,422,429,438,444,458,466,482,498,513,519,526,532,547,561],83,[27,41,50,56,70,76,91,100,115,124,138,144,159,174,183,199,209,218,228,242,255,269,276,284,297,310,320,326,340,355,364,384,400,408,422,429,438,444,458,466,482,498,513,519,526,532,547,561,561],119]],[["to changes in data sources and calculations, ",[11,18,33,47,60,74,90,104,119,134,144,158,164,178,192,208,224,230,246,260,270,286,300,308,321,335,346,360,375,389,405,419,432,448,454,467,480,486,502,509,515,530,544,555,561],124,[18,33,47,60,74,90,104,119,134,144,158,164,178,192,208,224,230,246,260,270,286,300,308,321,335,346,360,375,389,405,419,432,448,454,467,480,486,502,509,515,530,544,555,561,561],160]],[["p",11,165,27,201],["l",27,165,33,201],["e",33,165,47,201],["a",47,165,63,201],["s",63,165,73,201],["e",73,165,88,201],[" ",88,165,94,201],["n",94,165,107,201],["o",107,165,123,201],["t",123,165,129,201],["e",129,165,144,201],[" ",144,165,149,201],["t",149,165,156,201],["h",156,165,170,201],["a",170,165,185,201],["t",185,165,192,201],[" ",192,165,197,201],["t",197,165,204,201],["h",204,165,218,201],["e",218,165,232,201],[" ",232,165,238,201],["f",238,165,238,201],["i",238,165,252,201],["g",252,165,267,201],["u",267,165,281,201],["r",281,165,289,201],["e",289,165,304,201],["s",304,165,314,201],[" ",314,165,320,201],["w",320,165,340,201],["e",340,165,354,201],[" ",354,165,360,201],["p",360,165,375,201],["u",375,165,389,201],["b",389,165,405,201],["l",405,165,411,201],["i",411,165,417,201],["s",417,165,427,201],["h",427,165,441,201],[" ",441,165,447,201],["f",447,165,454,201],["o",454,165,470,201],["r",470,165,478,201],[" ",478,165,484,201],["“",484,165,494,201],["s",494,165,505,201],["o",505,165,521,201],["c",521,165,534,201],["i",534,165,540,201],["a",540,165,555,201],["l",555,165,561,201],[" ",561,165,561,201]],[["m",11,206,32,242],["e",32,206,46,242],["d",46,206,62,242],["i",62,206,68,242],["a",68,206,83,242],[" ",83,206,89,242],["u",89,206,102,242],["s",102,206,113,242],["e",113,206,127,242],["r",127,206,136,242],[" ",136,206,141,242],["i",141,206,147,242],["d",147,206,163,242],["e",163,206,177,242],["n",177,206,191,242],["t",191,206,198,242],["i",198,206,204,242],["t",204,206,210,242],["i",210,206,216,242],["e",216,206,231,242],["s",231,206,240,242],["”",240,206,252,242],[" ",252,206,257,242],["m",257,206,283,242],["a",283,206,301,242],["y",301,206,318,242],[" ",318,206,324,242],["n",324,206,340,242],["o",340,206,358,242],["t",358,206,367,242],[" ",367,206,373,242],["r",373,206,381,242],["e",381,206,395,242],["p",395,206,411,242],["r",411,206,419,242],["e",419,206,434,242],["s",434,206,444,242],["e",444,206,458,242],["n",458,206,472,242],["t",472,206,479,242],[" ",479,206,484,242],["u",484,206,498,242],["n",498,206,512,242],["i",512,206,518,242],["q",518,206,533,242],["u",533,206,547,242],["e",547,206,561,242],[" ",561,206,561,242]],[["individuals. This is because some individuals ",[11,17,31,47,53,66,72,87,101,117,122,133,140,156,169,183,189,199,216,222,232,249,264,279,292,307,321,331,346,362,373,388,409,423,440,446,460,475,481,494,500,516,529,545,551,561],247,[17,31,47,53,66,72,87,101,117,122,133,140,156,169,183,189,199,216,222,232,249,264,279,292,307,321,331,346,362,373,388,409,423,440,446,460,475,481,494,500,516,529,545,551,561,561],283]],[["may manage multiple social media accounts, ",[11,32,47,61,75,95,111,125,140,156,171,184,204,218,224,231,237,252,259,273,287,297,313,326,332,347,354,367,388,402,417,423,439,453,469,481,494,510,523,537,544,555,561],288,[32,47,61,75,95,111,125,140,156,171,184,204,218,224,231,237,252,259,273,287,297,313,326,332,347,354,367,388,402,417,423,439,453,469,481,494,510,523,537,544,555,561,561],324]],[["and because some social media accounts may ",[11,27,41,57,66,82,96,109,125,138,149,163,172,183,199,219,233,243,253,269,282,288,303,310,319,339,354,369,375,391,400,416,429,442,457,471,485,491,502,511,532,548,561],329,[27,41,57,66,82,96,109,125,138,149,163,172,183,199,219,233,243,253,269,282,288,303,310,319,339,354,369,375,391,400,416,429,442,457,471,485,491,502,511,532,548,561,561],365]],[["r",11,370,20,406],["e",20,370,34,406],["p",34,370,50,406],["r",50,370,58,406],["e",58,370,72,406],["s",72,370,83,406],["e",83,370,97,406],["n",97,370,111,406],["t",111,370,117,406],[" ",117,370,129,406],["‘",129,370,135,406],["n",135,370,149,406],["o",149,370,164,406],["n",164,370,178,406],["-",178,370,188,406],["h",188,370,202,406],["u",202,370,216,406],["m",216,370,236,406],["a",236,370,252,406],["n",252,370,264,406],["’",264,370,272,406],[" ",272,370,284,406],["e",284,370,298,406],["n",298,370,312,406],["t",312,370,318,406],["i",318,370,324,406],["t",324,370,331,406],["i",331,370,337,406],["e",337,370,351,406],["s",351,370,362,406],[" ",362,370,373,406],["(",373,370,381,406],["e",381,370,395,406],[".",395,370,401,406],["g",401,370,416,406],[".",416,370,423,406],[" ",423,370,435,406],["b",435,370,450,406],["u",450,370,464,406],["s",464,370,474,406],["i",474,370,480,406],["n",480,370,494,406],["e",494,370,508,406],["s",508,370,519,406],["s",519,370,530,406],["e",530,370,544,406],["s",544,370,555,406],[",",555,370,561,406],[" ",561,370,561,406]],[["animals, music groups, etc.). As a result, the ",[11,27,41,47,67,83,89,99,106,121,142,155,166,171,185,200,215,224,239,253,268,279,286,301,315,321,335,340,348,355,370,389,399,414,430,445,454,468,479,492,498,505,511,527,533,547,561],411,[27,41,47,67,83,89,99,106,121,142,155,166,171,185,200,215,224,239,253,268,279,286,301,315,321,335,340,348,355,370,389,399,414,430,445,454,468,479,492,498,505,511,527,533,547,561,561],447]],[["f",11,452,11,488],["i",11,452,25,488],["g",25,452,41,488],["u",41,452,54,488],["r",54,452,63,488],["e",63,452,77,488],["s",77,452,88,488],[" ",88,452,93,488],["w",93,452,113,488],["e",113,452,128,488],[" ",128,452,134,488],["p",134,452,149,488],["u",149,452,163,488],["b",163,452,179,488],["l",179,452,185,488],["i",185,452,190,488],["s",190,452,201,488],["h",201,452,215,488],[" ",215,452,221,488],["f",221,452,228,488],["o",228,452,243,488],["r",243,452,252,488],[" ",252,452,258,488],["s",258,452,269,488],["o",269,452,284,488],["c",284,452,297,488],["i",297,452,303,488],["a",303,452,319,488],["l",319,452,325,488],[" ",325,452,331,488],["m",331,452,351,488],["e",351,452,365,488],["d",365,452,381,488],["i",381,452,387,488],["a",387,452,403,488],[" ",403,452,409,488],["u",409,452,422,488],["s",422,452,433,488],["e",433,452,447,488],["r",447,452,456,488],[" ",456,452,462,488],["i",462,452,468,488],["d",468,452,483,488],["e",483,452,498,488],["n",498,452,511,488],["t",511,452,518,488],["i",518,452,524,488],["t",524,452,530,488],["i",530,452,536,488],["e",536,452,551,488],["s",551,452,561,488],[" ",561,452,561,488]],[["may exceed ",[11,32,47,61,68,83,101,114,130,147,165],493,[32,47,61,68,83,101,114,130,147,165,171],529],["t",171,493,178,529],["h",178,493,192,529],["e",192,493,206,529],[" ",206,493,213,529],["f",213,493,213,529],["i",213,493,226,529],["g",226,493,242,529],["u",242,493,256,529],["r",256,493,264,529],["e",264,493,278,529],["s",278,493,289,529],[" ",289,493,295,529],["t",295,493,302,529],["h",302,493,316,529],["a",316,493,332,529],["t",332,493,338,529],[" ",338,493,345,529],["w",345,493,364,529],["e",364,493,379,529],[" ",379,493,385,529],["p",385,493,401,529],["u",401,493,415,529],["b",415,493,430,529],["l",430,493,436,529],["i",436,493,442,529],["s",442,493,453,529],["h",453,493,467,529],[" ",467,493,473,529],["f",473,493,480,529],["o",480,493,496,529],["r",496,493,505,529],[" ",505,493,511,529],["t",511,493,518,529],["o",518,493,533,529],["t",533,493,540,529],["a",540,493,555,529],["l",555,493,561,529],[" ",561,493,561,529]],[["population or for individuals using the internet, ",[11,27,43,58,72,78,94,100,106,122,136,146,162,171,181,188,204,213,223,229,243,259,265,277,283,299,313,328,334,345,355,369,379,385,399,415,425,432,446,460,471,477,491,497,511,520,534,548,555,561],534,[27,43,58,72,78,94,100,106,122,136,146,162,171,181,188,204,213,223,229,243,259,265,277,283,299,313,328,334,345,355,369,379,385,399,415,425,432,446,460,471,477,491,497,511,520,534,548,555,561,561],570]],[["but such anomalies do not represent mistakes. ",[11,27,41,47,59,69,83,96,110,122,137,151,167,187,203,209,215,229,240,251,267,282,294,308,323,330,342,350,364,380,388,403,413,427,441,448,459,480,485,496,502,518,530,544,555,561],575,[27,41,47,59,69,83,96,110,122,137,151,167,187,203,209,215,229,240,251,267,282,294,308,323,330,342,350,364,380,388,403,413,427,441,448,459,480,485,496,502,518,530,544,555,561,561],611]],[["For more information, please read our notes ",[11,24,39,48,63,83,99,107,122,137,143,156,163,179,188,208,224,231,237,252,266,273,288,303,309,324,339,350,364,379,387,402,417,433,448,463,477,486,501,515,530,536,551,561],616,[24,39,48,63,83,99,107,122,137,143,156,163,179,188,208,224,231,237,252,266,273,288,303,309,324,339,350,364,379,387,402,417,433,448,463,477,486,501,515,530,536,551,561,561],652]],[["on data variance, mismatches, and curiosities: \n",[11,27,41,53,69,84,91,107,119,131,146,155,161,177,191,204,218,225,237,257,263,273,294,310,316,329,343,357,368,375,387,402,416,432,444,457,471,480,486,501,511,518,524,530,544,555,561,561],657,[27,41,53,69,84,91,107,119,131,146,155,161,177,191,204,218,225,237,257,263,273,294,310,316,329,343,357,368,375,387,402,416,432,444,457,471,480,486,501,511,518,524,530,544,555,561,561,561],693]],[["https://datareportal.com/notes-on-data.\n",[11,25,32,39,54,64,70,82,96,112,128,134,150,158,172,188,204,213,220,235,241,247,260,276,295,310,324,339,346,360,371,381,396,410,420,436,452,458,474,480],698,[25,32,39,54,64,70,82,96,112,128,134,150,158,172,188,204,213,220,235,241,247,260,276,295,310,324,339,346,360,371,381,396,410,420,436,452,458,474,480,487],734]]]}],"pageNo":7},{"frameData":[{"bounds":[84,37,1836,119],"containerID":"_idContainer064","frameID":341678,"oriPageNo":8,"textBoundary":[[["REPORT 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ADVISORY: WHERE SUCH DATA ARE AVAILABLE, FIGURES REPRESENT THE TOTAL RESIDENT POPULATION DIVIDED BY THE TOTAL NUMBER OF HOUSEHOLDS OR OCCUPIED DWELLINGS, BUT VALUES ",[6,16,29,42,48,58,67,76,85,90,98,101,105,116,126,137,141,150,163,172,181,185,189,204,214,222,230,237,241,249,259,269,280,283,293,302,308,318,321,331,339,346,350,359,367,377,380,387,396,405,410,418,421,425,431,435,447,457,465,472,481,484,492,499,507,514,522,530,537,549,556,560,566,577,584,588,594,606,612,622,627,631,639,646,654,658,668,675,687,694,698,705,717,725,735,741,750,757,760,773,785,789,799,802,811,815,825,833,842,846,854,862,866,872,883,890,894,900,912,918,928,933,937,949,959,972,981,988,996,1000,1012,1019,1023,1033,1046,1056,1064,1071,1082,1094,1100,1110,1118,1121,1134,1142,1145,1158,1168,1178,1188,1195,1199,1207,1217,1220,1230,1245,1253,1258,1264,1268,1280,1291,1300,1303,1307,1315,1325,1332,1335,1343,1353,1358,1368,1376,1384],39,[16,29,42,48,58,67,76,85,90,98,101,105,116,126,137,141,150,163,172,181,185,189,204,214,222,230,237,241,249,259,269,280,283,293,302,308,318,321,331,339,346,350,359,367,377,380,387,396,405,410,418,421,425,431,435,447,457,465,472,481,484,492,499,507,514,522,530,537,549,556,560,566,577,584,588,594,606,612,622,627,631,639,646,654,658,668,675,687,694,698,705,717,725,735,741,750,757,760,773,785,789,799,802,811,815,825,833,842,846,854,862,866,872,883,890,894,900,912,918,928,933,937,949,959,972,981,988,996,1000,1012,1019,1023,1033,1046,1056,1064,1071,1082,1094,1100,1110,1118,1121,1134,1142,1145,1158,1168,1178,1188,1195,1199,1207,1217,1220,1230,1245,1253,1258,1264,1268,1280,1291,1300,1303,1307,1315,1325,1332,1335,1343,1353,1358,1368,1376,1384,1388],58]],[["MAY USE DIFFERENT CALCULATIONS OR REFERENCE DIFFERENT METRICS IF SUCH DATA WERE NOT AVAILABLE AT THE TIME OF REPORT PRODUCTION.\n",[6,20,29,37,41,51,59,66,70,80,84,90,97,105,112,120,132,139,142,153,162,167,178,188,194,203,210,213,226,238,246,250,262,270,274,282,289,296,303,311,319,331,341,349,352,362,366,373,379,387,395,402,414,421,425,438,446,452,460,464,474,482,486,490,497,500,508,518,529,539,543,552,561,567,577,580,596,603,611,619,622,634,646,653,656,665,673,683,687,693,703,711,717,724,728,737,744,747,754,764,772,775,782,786,799,807,810,823,830,833,841,849,856,868,876,883,886,893,901,914,924,934,944,951,955,967,979,983],58,[20,29,37,41,51,59,66,70,80,84,90,97,105,112,120,132,139,142,153,162,167,178,188,194,203,210,213,226,238,246,250,262,270,274,282,289,296,303,311,319,331,341,349,352,362,366,373,379,387,395,402,414,421,425,438,446,452,460,464,474,482,486,490,497,500,508,518,529,539,543,552,561,567,577,580,596,603,611,619,622,634,646,653,656,665,673,683,687,693,703,711,717,724,728,737,744,747,754,764,772,775,782,786,799,807,810,823,830,833,841,849,856,868,876,883,886,893,901,914,924,934,944,951,955,967,979,983,987],77]]]}],"pageNo":27},{"frameData":[{"bounds":[17,989,112,1056],"containerID":"_idContainer470","frameID":1583,"oriPageNo":10,"textBoundary":[[["28",27,20,52,47],["\n",52,20,57,47]]]},{"bounds":[1690,137,1895,158],"containerID":"_idContainer473","frameID":1949,"oriPageNo":10,"textBoundary":[[["GLOBAL OVERVIEW\n",[37,48,54,66,75,85,91,94,106,115,123,131,141,145,153,168],1,[48,54,66,75,85,91,94,106,115,123,131,141,145,153,168,171],19]]]},{"bounds":[6,26,232,154],"containerID":"_idContainer480","frameID":2029,"oriPageNo":10,"textBoundary":[[["OCT",55,9,145,70],["\n",145,9,157,70]],[["2025",43,55,157,116],["\n",157,55,160,116]]]},{"bounds":[210,107,1671,136],"containerID":"_idContainer475","frameID":1189789,"oriPageNo":28,"textBoundary":[[["THE AVERAGE (MEAN) NUMBER OF REGULAR RESIDENTS LIVING IN EACH HOUSEHOLD\n",[9,18,33,44,49,62,75,86,97,111,128,139,144,150,169,180,194,211,218,223,241,255,274,286,297,308,313,331,341,346,357,368,385,400,409,423,434,439,450,461,472,478,492,503,520,529,541,546,554,560,572,577,595,612,617,623,640,645,656,670,684,699,705,720,737,752,763,774,789,807,815,830],1,[18,33,44,49,62,75,86,97,111,128,139,144,150,169,180,194,211,218,223,241,255,274,286,297,308,313,331,341,346,357,368,385,400,409,423,434,439,450,461,472,478,492,503,520,529,541,546,554,560,572,577,595,612,617,623,640,645,656,670,684,699,705,720,737,752,763,774,789,807,815,830,835],28]]]},{"bounds":[196,30,1671,110],"containerID":"_idContainer476","frameID":1189814,"oriPageNo":28,"textBoundary":[[["AVERAGE NUMBER OF PEOPLE PER HOUSEHOLD\n",[23,61,102,133,172,211,258,289,302,351,394,449,485,515,553,567,617,646,660,694,724,774,808,834,865,879,913,944,981,995,1039,1089,1131,1165,1196,1240,1290,1316,1360],1,[61,102,133,172,211,258,289,302,351,394,449,485,515,553,567,617,646,660,694,724,774,808,834,865,879,913,944,981,995,1039,1089,1131,1165,1196,1240,1290,1316,1360,1375],79]]]},{"bounds":[103,981,1505,1059],"containerID":"_idContainer472","frameID":1189839,"oriPageNo":28,"textBoundary":[[["SOURCES: KEPIOS ANALYSIS OF DATA PUBLISHED BY: UNITED NATIONS; EUROSTAT; NATIONAL GOVERNMENT AUTHORITIES. NOTES: ALL VALUES REFLECT THE LATEST AVAILABLE DATA, BUT VALUES MAY NOT ALL ",[6,15,28,39,48,58,66,74,79,82,91,99,106,110,122,130,134,144,156,165,170,178,186,190,198,202,214,221,224,234,243,249,259,262,269,280,288,293,297,305,316,323,333,337,345,352,355,359,369,381,385,392,399,409,413,425,434,440,444,457,469,477,480,484,491,502,509,521,530,536,545,550,554,557,570,579,585,589,602,614,624,629,633,645,657,666,673,681,693,707,714,726,733,736,746,756,763,773,786,793,797,804,808,815,823,826,830,843,855,862,870,879,883,887,897,902,908,911,919,929,934,944,952,960,963,971,979,985,991,998,1009,1015,1019,1026,1036,1044,1047,1053,1063,1069,1076,1085,1091,1095,1104,1112,1121,1125,1131,1141,1150,1155,1163,1166,1176,1185,1191,1201,1205,1208,1216,1226,1233,1237,1245,1254,1260,1270,1277,1285,1289,1303,1311,1320,1323,1335,1347,1354,1358,1367,1373,1379],1,[15,28,39,48,58,66,74,79,82,91,99,106,110,122,130,134,144,156,165,170,178,186,190,198,202,214,221,224,234,243,249,259,262,269,280,288,293,297,305,316,323,333,337,345,352,355,359,369,381,385,392,399,409,413,425,434,440,444,457,469,477,480,484,491,502,509,521,530,536,545,550,554,557,570,579,585,589,602,614,624,629,633,645,657,666,673,681,693,707,714,726,733,736,746,756,763,773,786,793,797,804,808,815,823,826,830,843,855,862,870,879,883,887,897,902,908,911,919,929,934,944,952,960,963,971,979,985,991,998,1009,1015,1019,1026,1036,1044,1047,1053,1063,1069,1076,1085,1091,1095,1104,1112,1121,1125,1131,1141,1150,1155,1163,1166,1176,1185,1191,1201,1205,1208,1216,1226,1233,1237,1245,1254,1260,1270,1277,1285,1289,1303,1311,1320,1323,1335,1347,1354,1358,1367,1373,1379,1382],20]],[["REPRESENT THE SAME TIME PERIOD. FIGURES RELY ON MULTIPLE SOURCES THAT MAY USE DIFFERENT COLLECTION AND REPORTING METHODOLOGIES, SO INDIVIDUAL TERRITORY VALUES MAY NOT BE DIRECTLY ",[6,14,22,29,37,44,52,60,72,78,82,88,99,107,110,118,128,142,149,153,159,163,177,184,188,195,202,210,214,227,236,239,243,250,253,265,275,283,291,299,302,310,318,322,331,334,347,359,362,376,386,391,397,401,408,414,421,425,433,446,456,463,474,481,489,493,499,510,519,525,529,543,552,560,564,574,582,589,593,603,607,613,620,627,635,643,655,661,665,675,688,693,699,706,716,723,727,740,752,755,765,777,787,791,798,806,813,826,834,840,844,856,868,872,885,893,900,910,923,933,945,950,963,975,979,986,994,997,1001,1009,1022,1025,1029,1041,1051,1055,1064,1067,1077,1087,1097,1102,1106,1113,1120,1128,1136,1140,1146,1158,1166,1174,1177,1185,1195,1200,1211,1218,1226,1230,1243,1252,1261,1264,1276,1288,1295,1298,1307,1314,1318,1328,1332,1339,1347,1357,1364,1369,1377],20,[14,22,29,37,44,52,60,72,78,82,88,99,107,110,118,128,142,149,153,159,163,177,184,188,195,202,210,214,227,236,239,243,250,253,265,275,283,291,299,302,310,318,322,331,334,347,359,362,376,386,391,397,401,408,414,421,425,433,446,456,463,474,481,489,493,499,510,519,525,529,543,552,560,564,574,582,589,593,603,607,613,620,627,635,643,655,661,665,675,688,693,699,706,716,723,727,740,752,755,765,777,787,791,798,806,813,826,834,840,844,856,868,872,885,893,900,910,923,933,945,950,963,975,979,986,994,997,1001,1009,1022,1025,1029,1041,1051,1055,1064,1067,1077,1087,1097,1102,1106,1113,1120,1128,1136,1140,1146,1158,1166,1174,1177,1185,1195,1200,1211,1218,1226,1230,1243,1252,1261,1264,1276,1288,1295,1298,1307,1314,1318,1328,1332,1339,1347,1357,1364,1369,1377,1381],39]],[["COMPARABLE. 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NOTES: REGIONS BASED ON THE UNITED NATIONS GEOSCHEME. 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NOTE: RESPONDENTS COULD CHOOSE FROM THE SAME DEFINED LIST OF 19 OPTIONS IN EACH WAVE OF RESEARCH. COMPARABILITY: CHANGES IN AUDIENCE COMPOSITION ",[171,176,179,183,195,208,215,223,227,231,239,246,254,261,274,286,296,304,316,322,330,334,344,356,367,372,382,386,396,406,419,431,439,447,451,457,465,477,491,494,501,511,519,523,530,540,554,562,565,575,583,589,593,605,613,623,626,632,636,644,650,654,667,673,677,685,693,697,710,717,724,727,740,752,760,764,768,780,783,791,800,811,821,825,839,848,857,864,868,880,887,891,899,906,914,922,932,939,950,960,964,967,977,989,1003,1012,1022,1032,1043,1053,1057,1064,1069,1077,1086,1090,1093,1104,1114,1124,1136,1148,1155,1164,1167,1171,1183,1187,1196,1206,1216,1220,1228,1240,1250,1258,1261,1271,1283,1297,1304,1317,1325,1328,1335,1339,1351,1364],17,[176,179,183,195,208,215,223,227,231,239,246,254,261,274,286,296,304,316,322,330,334,344,356,367,372,382,386,396,406,419,431,439,447,451,457,465,477,491,494,501,511,519,523,530,540,554,562,565,575,583,589,593,605,613,623,626,632,636,644,650,654,667,673,677,685,693,697,710,717,724,727,740,752,760,764,768,780,783,791,800,811,821,825,839,848,857,864,868,880,887,891,899,906,914,922,932,939,950,960,964,967,977,989,1003,1012,1022,1032,1043,1053,1057,1064,1069,1077,1086,1090,1093,1104,1114,1124,1136,1148,1155,1164,1167,1171,1183,1187,1196,1206,1216,1220,1228,1240,1250,1258,1261,1271,1283,1297,1304,1317,1325,1328,1335,1339,1351,1364,1367],36]],[["AND SURVEY METHODOLOGY. 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NOTES: INCLUDES TIME SPENT CONSUMING SOCIAL MEDIA, ONLINE VIDEO, ONLINE PRESS, PODCASTS, MUSIC STREAMING, AND STREAMING TV. ADVISORY: VALUES REFLECT A ",[171,176,179,183,195,208,215,223,232,236,239,243,255,266,271,281,291,298,307,310,317,320,334,341,345,353,360,368,380,387,390,400,413,425,433,443,456,460,472,484,488,496,508,519,522,532,538,541,555,563,573,576,587,590,594,606,618,624,628,640,648,651,660,664,674,681,693,697,700,713,725,731,734,746,754,758,765,773,780,788,796,800,803,810,823,833,843,853,861,867,876,879,883,896,906,914,918,928,932,940,947,954,962,972,986,990,1002,1013,1017,1021,1030,1042,1052,1056,1064,1071,1079,1086,1096,1110,1114,1126,1138,1141,1149,1156,1160,1163,1174,1184,1195,1200,1208,1221,1230,1239,1243,1247,1255,1265,1270,1280,1287,1295,1299,1307,1314,1321,1327,1334,1344,1351,1355,1365],3,[176,179,183,195,208,215,223,232,236,239,243,255,266,271,281,291,298,307,310,317,320,334,341,345,353,360,368,380,387,390,400,413,425,433,443,456,460,472,484,488,496,508,519,522,532,538,541,555,563,573,576,587,590,594,606,618,624,628,640,648,651,660,664,674,681,693,697,700,713,725,731,734,746,754,758,765,773,780,788,796,800,803,810,823,833,843,853,861,867,876,879,883,896,906,914,918,928,932,940,947,954,962,972,986,990,1002,1013,1017,1021,1030,1042,1052,1056,1064,1071,1079,1086,1096,1110,1114,1126,1138,1141,1149,1156,1160,1163,1174,1184,1195,1200,1208,1221,1230,1239,1243,1247,1255,1265,1270,1280,1287,1295,1299,1307,1314,1321,1327,1334,1344,1351,1355,1365,1368],21]],[["SIMPLE SUM OF THE TIME SPENT CONSUMING A VARIETY OF DIFFERENT ONLINE MEDIA, AND MAY OVERSTATE ACTUAL INTERNET USE DUE TO CONCURRENT MEDIA CONSUMPTION. 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COMPARABILITY: CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY. SEE NOTES ON 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NOTES: FIGURES REPRESENT THE NUMBER OF WEB PAGES SERVED TO BROWSERS RUNNING ON EACH TYPE OF DEVICE COMPARED WITH THE TOTAL NUMBER OF WEB PAGES SERVED ",[6,15,28,39,48,58,66,70,74,82,88,97,103,113,126,136,148,154,162,170,174,177,190,202,210,217,226,230,234,241,244,256,266,274,282,290,293,301,309,316,324,331,339,347,359,365,369,375,386,393,397,409,419,433,441,449,456,460,473,479,483,498,506,514,518,524,533,545,553,561,564,572,580,588,596,604,614,617,623,636,640,648,655,668,683,691,698,706,714,717,725,735,748,760,764,776,788,791,804,816,819,827,837,847,857,861,868,876,884,891,895,907,914,918,928,935,944,948,958,966,969,979,992,1005,1012,1021,1029,1037,1047,1050,1066,1069,1076,1086,1090,1096,1107,1115,1118,1124,1136,1142,1152,1157,1161,1173,1183,1197,1205,1213,1220,1224,1237,1243,1247,1262,1270,1278,1282,1288,1297,1309,1316,1325,1328,1336,1344,1351,1360,1368,1378],1,[15,28,39,48,58,66,70,74,82,88,97,103,113,126,136,148,154,162,170,174,177,190,202,210,217,226,230,234,241,244,256,266,274,282,290,293,301,309,316,324,331,339,347,359,365,369,375,386,393,397,409,419,433,441,449,456,460,473,479,483,498,506,514,518,524,533,545,553,561,564,572,580,588,596,604,614,617,623,636,640,648,655,668,683,691,698,706,714,717,725,735,748,760,764,776,788,791,804,816,819,827,837,847,857,861,868,876,884,891,895,907,914,918,928,935,944,948,958,966,969,979,992,1005,1012,1021,1029,1037,1047,1050,1066,1069,1076,1086,1090,1096,1107,1115,1118,1124,1136,1142,1152,1157,1161,1173,1183,1197,1205,1213,1220,1224,1237,1243,1247,1262,1270,1278,1282,1288,1297,1309,1316,1325,1328,1336,1344,1351,1360,1368,1378,1382],20]],[["TO BROWSERS RUNNING ON ANY DEVICE IN AUG 2025",[6,12,25,28,37,44,57,71,80,87,95,103,106,114,124,136,149,152,165,177,180,193,205,208,218,230,239,242,252,260,269,273,283,290,294,298,310,313],20,[12,25,28,37,44,57,71,80,87,95,103,106,114,124,136,149,152,165,177,180,193,205,208,218,230,239,242,252,260,269,273,283,290,294,298,310,313,383],39],[". PERCENTAGE CHANGE VALUES REPRESENT RELATIVE CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT ",[383,386,390,397,405,412,423,430,442,448,457,469,477,481,491,501,511,523,535,543,546,554,564,569,579,587,595,598,606,614,621,629,636,644,652,664,670,674,682,689,696,705,711,715,724,731,735,745,756,765,778,790,797,801,805,809,812,820,824,827,837,849,853,857,869,879,887,895,904,912,920,924,936,943,946,955,964,975,979,985,993,1005,1019,1022,1032,1036,1044,1050,1060,1067,1074,1078,1090,1102,1105,1113,1123,1128,1139,1146,1150,1162,1169,1173,1181,1190,1201,1205,1220,1232,1242,1248,1258,1262,1269,1282,1291,1301,1307,1310,1319,1328,1339,1343,1347,1359,1371,1377],20,[386,390,397,405,412,423,430,442,448,457,469,477,481,491,501,511,523,535,543,546,554,564,569,579,587,595,598,606,614,621,629,636,644,652,664,670,674,682,689,696,705,711,715,724,731,735,745,756,765,778,790,797,801,805,809,812,820,824,827,837,849,853,857,869,879,887,895,904,912,920,924,936,943,946,955,964,975,979,985,993,1005,1019,1022,1032,1036,1044,1050,1060,1067,1074,1078,1090,1102,1105,1113,1123,1128,1139,1146,1150,1162,1169,1173,1181,1190,1201,1205,1220,1232,1242,1248,1258,1262,1269,1282,1291,1301,1307,1310,1319,1328,1339,1343,1347,1359,1371,1377,1381],39]],[["7",6,39,15,58],["0",15,39,23,58],["%",23,39,34,58],[")",34,39,38,58],[".",38,39,42,58],[" ",42,39,45,58],["“",45,39,52,58],["B",52,39,60,58],["P",60,39,67,58],["S",67,39,75,58],["”",75,39,81,58],[" ",81,39,85,58],["V",85,39,93,58],["A",93,39,103,58],["L",103,39,108,58],["U",108,39,118,58],["E",118,39,125,58],["S",125,39,133,58],[" ",133,39,137,58],["R",137,39,145,58],["E",145,39,152,58],["P",152,39,159,58],["R",159,39,167,58],["E",167,39,175,58],["S",175,39,183,58],["E",183,39,190,58],["N",190,39,202,58],["T",202,39,209,58],[" ",209,39,213,58],["B",213,39,221,58],["A",221,39,230,58],["S",230,39,239,58],["I",239,39,242,58],["S",242,39,250,58],[" ",250,39,254,58],["P",254,39,261,58],["O",261,39,274,58],["I",274,39,278,58],["N",278,39,290,58],["T",290,39,296,58],["S",296,39,304,58],[",",304,39,308,58],[" ",308,39,311,58],["A",311,39,321,58],["N",321,39,333,58],["D",333,39,343,58],[" ",343,39,347,58],["I",347,39,351,58],["N",351,39,363,58],["D",363,39,373,58],["I",373,39,377,58],["C",377,39,387,58],["A",387,39,396,58],["T",396,39,403,58],["E",403,39,410,58],[" ",410,39,414,58],["T",414,39,420,58],["H",420,39,431,58],["E",431,39,438,58],[" ",438,39,442,58],["A",442,39,452,58],["B",452,39,460,58],["S",460,39,468,58],["O",468,39,481,58],["L",481,39,486,58],["U",486,39,496,58],["T",496,39,503,58],["E",503,39,510,58],[" ",510,39,514,58],["C",514,39,524,58],["H",524,39,535,58],["A",535,39,544,58],["N",544,39,557,58],["G",557,39,568,58],["E",568,39,576,58],[".",576,39,580,58],[" ",580,39,583,58],["F",583,39,590,58],["I",590,39,594,58],["G",594,39,606,58],["U",606,39,616,58],["R",616,39,624,58],["E",624,39,631,58],["S",631,39,639,58],[" ",639,39,643,58],["M",643,39,656,58],["A",656,39,665,58],["Y",665,39,673,58],[" ",673,39,677,58],["N",677,39,689,58],["O",689,39,701,58],["T",701,39,708,58],[" ",708,39,711,58],["S",711,39,719,58],["U",719,39,729,58],["M",729,39,743,58],[" ",743,39,747,58],["T",747,39,753,58],["O",753,39,765,58],[" ",765,39,769,58],["1",769,39,777,58],["0",777,39,786,58],["0",786,39,795,58],["%",795,39,806,58],[" ",806,39,809,58],["D",809,39,819,58],["U",819,39,830,58],["E",830,39,837,58],[" ",837,39,841,58],["T",841,39,847,58],["O",847,39,859,58],[" ",859,39,863,58],["R",863,39,870,58],["O",870,39,883,58],["U",883,39,893,58],["N",893,39,905,58],["D",905,39,915,58],["I",915,39,919,58],["N",919,39,931,58],["G",931,39,943,58],[".",943,39,946,58],[" ",946,39,950,58],["W",950,39,965,58],["H",965,39,976,58],["E",976,39,983,58],["R",983,39,991,58],["E",991,39,999,58],[" ",999,39,1002,58],["V",1002,39,1010,58],["A",1010,39,1020,58],["L",1020,39,1025,58],["U",1025,39,1035,58],["E",1035,39,1043,58],["S",1043,39,1051,58],[" ",1051,39,1054,58],["S",1054,39,1062,58],["H",1062,39,1073,58],["O",1073,39,1085,58],["W",1085,39,1100,58],[" ",1100,39,1104,58],["A",1104,39,1113,58],["S",1113,39,1122,58],[" ",1122,39,1125,58],["“",1125,39,1131,58],["+",1131,39,1137,58],["▲",1137,37,1150,59],["“",1150,39,1155,58],[",",1155,39,1158,58],[" ",1158,39,1162,58],["T",1162,39,1168,58],["H",1168,39,1179,58],["E",1179,39,1186,58],[" ",1186,39,1190,58],["G",1190,39,1202,58],["R",1202,39,1210,58],["O",1210,39,1222,58],["W",1222,39,1238,58],["T",1238,39,1244,58],["H",1244,39,1255,58],[" ",1255,39,1258,58],["V",1258,39,1266,58],["A",1266,39,1276,58],["L",1276,39,1281,58],["U",1281,39,1291,58],["E",1291,39,1299,58],[" ",1299,39,1302,58],["D",1302,39,1312,58],["O",1312,39,1325,58],["E",1325,39,1332,58],["S",1332,39,1340,58],[" ",1340,39,1344,58],["N",1344,39,1356,58],["O",1356,39,1368,58],["T",1368,39,1375,58],[" ",1375,39,1379,58]],[["FIT IN THE AVAILABLE SPACE. 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NOTE: PERCENTAGE CHANGE VALUES SHOWN IN THE WHITE CIRCLES REPRESENT RELATIVE CHANGE (I.E. 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COMPARABILITY: CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY. 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COMPARABILITY: CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY. 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OTHER AGE GROUPS. COMPARABILITY: CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY. 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NOTE: PERCENTAGE CHANGE VALUES SHOWN IN THE WHITE CIRCLES REPRESENT RELATIVE CHANGE (I.E. 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COMPARABILITY: CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY. 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COMPARABILITY: CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY. 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COMPARABILITY: CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY. 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NOTES: FIGURES BASED ON ESTIMATES AND PROJECTIONS OF FULL-YEAR CONSUMER SPEND ON CONSUMER GOODS PURCHASES. 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COMPARABILITY: SIGNIFICANT BASE REVISIONS AND MAJOR CATEGORY DEFINITION CHANGES. 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NOTES: FIGURES REPRESENT ESTIMATES AND PROJECTIONS OF FULL-YEAR REVENUE ASSOCIATED WITH CONSUMER DIGITAL MEDIA, IN UNITED STATES DOLLARS. 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COMPARABILITY: THE SURVEY QUESTION THAT INFORMS THE VALUES ON THIS CHART CHANGED SIGNIFICANTLY IN Q1 2025, SO VALUES SHOWN HERE ARE NOT COMPARABLE 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OVERVIEW\n",[37,48,54,66,75,85,91,94,106,115,123,131,141,145,153,168],1,[48,54,66,75,85,91,94,106,115,123,131,141,145,153,168,171],19]]]},{"bounds":[6,26,232,154],"containerID":"_idContainer3695","frameID":2029,"oriPageNo":10,"textBoundary":[[["OCT",55,9,145,70],["\n",145,9,157,70]],[["2025",43,55,157,116],["\n",157,55,160,116]]]},{"bounds":[210,107,1671,136],"containerID":"_idContainer3692","frameID":278097,"oriPageNo":216,"textBoundary":[[["THE EXCHANGE RATE BETWEEN ETHER AND THE UNITED STATES DOLLAR AT THE END OF EACH TRADING DAY, AS PUBLISHED BY GOOGLE FINANCE\n",[9,18,33,44,49,60,71,86,101,115,133,150,161,166,178,191,200,211,216,228,239,249,271,282,293,310,315,327,336,351,362,373,378,392,410,424,429,439,454,465,470,484,502,507,517,527,542,547,558,567,580,589,600,611,617,631,649,657,666,680,691,696,709,719,724,733,748,759,764,775,792,807,812,830,840,845,856,869,884,899,904,914,926,940,954,959,977,994,999,1013,1025,1036,1041,1046,1060,1071,1076,1087,1101,1113,1121,1126,1138,1153,1164,1178,1183,1194,1206,1211,1228,1246,1264,1281,1289,1300,1305,1315,1320,1337,1352,1369,1384,1395],1,[18,33,44,49,60,71,86,101,115,133,150,161,166,178,191,200,211,216,228,239,249,271,282,293,310,315,327,336,351,362,373,378,392,410,424,429,439,454,465,470,484,502,507,517,527,542,547,558,567,580,589,600,611,617,631,649,657,666,680,691,696,709,719,724,733,748,759,764,775,792,807,812,830,840,845,856,869,884,899,904,914,926,940,954,959,977,994,999,1013,1025,1036,1041,1046,1060,1071,1076,1087,1101,1113,1121,1126,1138,1153,1164,1178,1183,1194,1206,1211,1228,1246,1264,1281,1289,1300,1305,1315,1320,1337,1352,1369,1384,1395,1400],28]]]},{"bounds":[196,30,1671,110],"containerID":"_idContainer3693","frameID":278123,"oriPageNo":216,"textBoundary":[[["EQUIVALENT VALUE OF ETHER IN USD\n",[23,53,103,146,164,201,242,268,299,348,376,390,427,468,494,537,568,582,632,661,675,706,733,777,808,846,859,877,927,940,983,1016,1060],1,[53,103,146,164,201,242,268,299,348,376,390,427,468,494,537,568,582,632,661,675,706,733,777,808,846,859,877,927,940,983,1016,1060,1075],79]]]},{"bounds":[103,981,1496,1059],"containerID":"_idContainer3689","frameID":278148,"oriPageNo":216,"textBoundary":[[["SOURCE: GOOGLE FINANCE. NOTES: FIGURES REPRESENT THE PUBLISHED EXCHANGE RATE BETWEEN ETHER AND THE UNITED STATES DOLLAR AT 23:58 (UTC) ON EACH DAY. COMPARABILITY: INTRA-DAY ",[6,15,28,39,48,58,66,70,74,86,98,111,123,128,136,139,146,150,162,172,184,194,202,205,209,222,234,241,249,258,262,266,272,276,288,298,306,313,322,325,333,340,348,355,363,371,378,390,397,401,407,418,425,429,436,446,454,460,464,472,482,490,500,503,511,519,529,540,549,562,573,581,585,593,602,609,616,620,628,636,643,658,666,673,686,689,697,704,714,722,729,733,743,755,765,769,775,786,793,797,807,819,823,829,837,847,851,859,865,874,880,888,896,899,909,922,927,933,943,951,955,964,970,974,982,991,994,1002,1011,1015,1019,1029,1035,1045,1050,1053,1066,1078,1082,1089,1099,1109,1120,1123,1133,1141,1149,1152,1156,1165,1178,1192,1200,1211,1221,1231,1241,1246,1253,1257,1265,1274,1278,1282,1286,1298,1304,1313,1323,1328,1337,1346,1355],1,[15,28,39,48,58,66,70,74,86,98,111,123,128,136,139,146,150,162,172,184,194,202,205,209,222,234,241,249,258,262,266,272,276,288,298,306,313,322,325,333,340,348,355,363,371,378,390,397,401,407,418,425,429,436,446,454,460,464,472,482,490,500,503,511,519,529,540,549,562,573,581,585,593,602,609,616,620,628,636,643,658,666,673,686,689,697,704,714,722,729,733,743,755,765,769,775,786,793,797,807,819,823,829,837,847,851,859,865,874,880,888,896,899,909,922,927,933,943,951,955,964,970,974,982,991,994,1002,1011,1015,1019,1029,1035,1045,1050,1053,1066,1078,1082,1089,1099,1109,1120,1123,1133,1141,1149,1152,1156,1165,1178,1192,1200,1211,1221,1231,1241,1246,1253,1257,1265,1274,1278,1282,1286,1298,1304,1313,1323,1328,1337,1346,1355,1358],20]],[["EXCHANGE RATE VALUES MAY HAVE VARIED SIGNIFICANTLY COMPARED WITH THE VALUES SHOWN HERE. NO RECOMMENDATION OR ADVICE: NONE OF THE INFORMATION SHOWN HERE CONSTITUTES ",[6,14,22,32,42,52,64,76,84,87,96,105,112,119,123,131,140,146,156,163,171,175,189,197,206,209,220,229,237,245,249,256,266,274,278,285,295,299,307,311,323,335,339,345,349,360,369,382,388,393,401,405,415,427,441,447,457,464,472,482,486,501,504,511,522,525,532,542,550,553,561,571,576,586,594,602,605,614,624,636,651,664,667,678,685,693,701,704,708,720,733,737,746,754,764,776,790,804,812,825,835,845,853,857,870,883,886,899,909,912,923,933,944,949,958,966,971,974,986,999,1011,1019,1022,1035,1042,1045,1052,1062,1070,1073,1077,1089,1096,1109,1117,1130,1140,1146,1150,1163,1175,1178,1186,1197,1209,1224,1236,1240,1250,1258,1266,1273,1277,1287,1299,1311,1320,1326,1330,1337,1347,1353,1361,1369],20,[14,22,32,42,52,64,76,84,87,96,105,112,119,123,131,140,146,156,163,171,175,189,197,206,209,220,229,237,245,249,256,266,274,278,285,295,299,307,311,323,335,339,345,349,360,369,382,388,393,401,405,415,427,441,447,457,464,472,482,486,501,504,511,522,525,532,542,550,553,561,571,576,586,594,602,605,614,624,636,651,664,667,678,685,693,701,704,708,720,733,737,746,754,764,776,790,804,812,825,835,845,853,857,870,883,886,899,909,912,923,933,944,949,958,966,971,974,986,999,1011,1019,1022,1035,1042,1045,1052,1062,1070,1073,1077,1089,1096,1109,1117,1130,1140,1146,1150,1163,1175,1178,1186,1197,1209,1224,1236,1240,1250,1258,1266,1273,1277,1287,1299,1311,1320,1326,1330,1337,1347,1353,1361,1369,1373],39]],[["AN OFFER (OR SOLICITATION OF AN OFFER) TO BUY OR SELL ANY CURRENCY, PRODUCT OR FINANCIAL INSTRUMENT, TO MAKE ANY INVESTMENT, OR TO PARTICIPATE IN ANY PARTICULAR TRADING STRATEGY. ",[6,16,28,32,44,51,58,65,73,77,81,93,101,105,113,125,131,135,145,149,155,164,170,174,187,199,202,215,222,225,235,247,251,263,270,277,284,292,296,300,306,318,322,330,340,349,352,365,373,376,384,392,398,403,407,416,429,437,440,451,461,469,476,484,496,506,514,517,521,528,536,548,558,568,579,585,589,602,609,613,620,623,635,645,657,668,672,681,687,690,694,706,714,721,729,739,752,760,772,778,781,785,791,804,807,821,831,840,847,851,861,873,881,885,888,900,909,917,925,931,944,952,964,970,973,977,990,997,1001,1007,1020,1023,1030,1039,1047,1054,1057,1068,1072,1078,1087,1094,1101,1105,1109,1121,1124,1134,1146,1154,1158,1164,1174,1182,1188,1192,1202,1213,1219,1229,1237,1240,1247,1255,1265,1275,1279,1291,1303,1306,1314,1321,1329,1338,1345,1352,1364,1371,1375],39,[16,28,32,44,51,58,65,73,77,81,93,101,105,113,125,131,135,145,149,155,164,170,174,187,199,202,215,222,225,235,247,251,263,270,277,284,292,296,300,306,318,322,330,340,349,352,365,373,376,384,392,398,403,407,416,429,437,440,451,461,469,476,484,496,506,514,517,521,528,536,548,558,568,579,585,589,602,609,613,620,623,635,645,657,668,672,681,687,690,694,706,714,721,729,739,752,760,772,778,781,785,791,804,807,821,831,840,847,851,861,873,881,885,888,900,909,917,925,931,944,952,964,970,973,977,990,997,1001,1007,1020,1023,1030,1039,1047,1054,1057,1068,1072,1078,1087,1094,1101,1105,1109,1121,1124,1134,1146,1154,1158,1164,1174,1182,1188,1192,1202,1213,1219,1229,1237,1240,1247,1255,1265,1275,1279,1291,1303,1306,1314,1321,1329,1338,1345,1352,1364,1371,1375,1379],58]],[["THE INFORMATION IS NOT INTENDED TO BE AND DOES NOT CONSTITUTE FINANCIAL ADVICE, INVESTMENT ADVICE, TRADING ADVICE, OR ANY OTHER ADVICE OR RECOMMENDATION OF ANY SORT. \n",[6,13,23,31,35,38,51,57,70,78,92,101,107,111,124,136,139,143,151,155,167,179,185,189,193,205,211,219,231,241,249,259,262,268,281,284,293,300,304,314,326,336,339,349,362,369,377,381,393,405,412,415,425,438,450,458,465,468,475,485,492,499,503,509,513,525,535,547,558,561,571,577,580,590,600,608,612,622,630,633,637,641,653,662,669,677,683,697,704,716,723,727,736,746,755,759,769,776,780,783,790,798,808,818,822,834,846,850,859,869,878,882,892,899,903,906,919,927,931,940,952,961,964,976,983,993,1001,1009,1012,1022,1032,1040,1044,1055,1062,1066,1078,1086,1090,1098,1105,1115,1127,1141,1154,1162,1174,1183,1193,1199,1203,1216,1228,1231,1244,1251,1254,1264,1276,1284,1288,1296,1309,1316,1322,1326,1330],58,[13,23,31,35,38,51,57,70,78,92,101,107,111,124,136,139,143,151,155,167,179,185,189,193,205,211,219,231,241,249,259,262,268,281,284,293,300,304,314,326,336,339,349,362,369,377,381,393,405,412,415,425,438,450,458,465,468,475,485,492,499,503,509,513,525,535,547,558,561,571,577,580,590,600,608,612,622,630,633,637,641,653,662,669,677,683,697,704,716,723,727,736,746,755,759,769,776,780,783,790,798,808,818,822,834,846,850,859,869,878,882,892,899,903,906,919,927,931,940,952,961,964,976,983,993,1001,1009,1012,1022,1032,1040,1044,1055,1062,1066,1078,1086,1090,1098,1105,1115,1127,1141,1154,1162,1174,1183,1193,1199,1203,1216,1228,1231,1244,1251,1254,1264,1276,1284,1288,1296,1309,1316,1322,1326,1330,1333],77]]]}],"pageNo":216},{"frameData":[{"bounds":[17,989,112,1056],"containerID":"_idContainer3701","frameID":1583,"oriPageNo":10,"textBoundary":[[["217",22,20,57,47],["\n",57,20,62,47]]]},{"bounds":[1690,137,1895,158],"containerID":"_idContainer3704","frameID":1949,"oriPageNo":10,"textBoundary":[[["GLOBAL 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NOTE: PERCENTAGE CHANGE VALUES SHOWN IN THE WHITE CIRCLES REPRESENT RELATIVE CHANGE (I.E. 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COMPARABILITY: CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY. 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COMPARABILITY: CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY. 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NOTE: PERCENTAGE CHANGE VALUES SHOWN IN THE WHITE CIRCLES REPRESENT RELATIVE CHANGE (I.E. 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COMPARABILITY: CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY. 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COMPARABILITY: CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY. 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COMPARABILITY: CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY. 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OTHER AGE GROUPS. 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NOTES: VALUES REPRESENT COMBINED WEEKLY TIME FOR ALL FORMS OF TV CONTENT DELIVERY, INCLUDING: BROADCAST TERRESTRIAL TV, CABLE TV, STREAMING AND VIDEO-ON-",[171,176,179,183,195,208,215,223,232,236,239,247,257,262,273,280,288,292,299,307,314,322,329,337,345,357,364,367,377,389,403,411,415,427,435,445,448,464,471,479,488,492,501,504,511,514,528,536,539,546,558,566,570,580,585,591,594,601,614,622,635,643,647,659,666,670,677,686,689,699,712,724,730,738,750,757,760,770,778,783,787,796,803,811,818,822,825,829,841,852,857,867,877,881,893,905,908,912,920,928,940,950,959,970,979,988,994,998,1004,1012,1020,1028,1035,1043,1050,1057,1061,1071,1077,1080,1087,1095,1099,1102,1112,1122,1131,1136,1144,1147,1154,1162,1166,1169,1177,1184,1192,1200,1210,1223,1227,1239,1251,1255,1264,1277,1287,1290,1299,1303,1313,1320,1333,1338,1351,1363],3,[176,179,183,195,208,215,223,232,236,239,247,257,262,273,280,288,292,299,307,314,322,329,337,345,357,364,367,377,389,403,411,415,427,435,445,448,464,471,479,488,492,501,504,511,514,528,536,539,546,558,566,570,580,585,591,594,601,614,622,635,643,647,659,666,670,677,686,689,699,712,724,730,738,750,757,760,770,778,783,787,796,803,811,818,822,825,829,841,852,857,867,877,881,893,905,908,912,920,928,940,950,959,970,979,988,994,998,1004,1012,1020,1028,1035,1043,1050,1057,1061,1071,1077,1080,1087,1095,1099,1102,1112,1122,1131,1136,1144,1147,1154,1162,1166,1169,1177,1184,1192,1200,1210,1223,1227,1239,1251,1255,1264,1277,1287,1290,1299,1303,1313,1320,1333,1338,1351,1363,1369],21]],[["DEMAND, AND TV CONTENT SAVED TO A RECORDING DEVICE (E.G. 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COMPARABILITY: SIGNIFICANT CHANGES IN SOURCE METHODOLOGY AND SURVEY APPROACH. 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SEE NOTES ON DATA.\n",[6,13,21,29,38,42,54,64,72,76,84,91,98,111,119,125,133,137,140,151,161,171,183,195,202,210,214,218,230,234,243,253,263,267,275,287,297,305,308,318,330,344,351,364,372,375,382,386,398,411,414,418,426,433,441,444,457,469,476,483,491,495,508,520,524,533,542,548,559,563],60,[13,21,29,38,42,54,64,72,76,84,91,98,111,119,125,133,137,140,151,161,171,183,195,202,210,214,218,230,234,243,253,263,267,275,287,297,305,308,318,330,344,351,364,372,375,382,386,398,411,414,418,426,433,441,444,457,469,476,483,491,495,508,520,524,533,542,548,559,563,566],78]]]},{"bounds":[210,107,1671,136],"containerID":"_idContainer4309","frameID":1119568,"oriPageNo":258,"textBoundary":[[["WEEKLY TIME (IN HOURS AND MINUTES) THAT INTERNET USERS SPEND WATCHING ANY KIND OF TV 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COMPARABILITY: CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY. 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COMPARABILITY: CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY. 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COMPARABILITY: CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY. 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NOTE: VALUES REPRESENT WEEKLY TIME SPENT WATCHING STREAMING TV AND VIDEO-ON-DEMAND SERVICES SUCH AS NETFLIX, DISNEY+, AND AMAZON PRIME. 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SEE NOTES ON 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(*) DATA FOR AUDIENCES AGED 65+ ARE NOT YET AVAILABLE IN ALL COUNTRIES, SO FINDINGS FOR AUDIENCES ",[171,176,179,183,195,208,215,223,227,231,241,253,261,269,272,285,296,303,307,311,323,333,338,348,358,366,370,378,384,392,400,410,423,427,439,451,455,462,471,474,479,487,489,501,505,508,520,528,535,541,547,551,559,562,566,576,580,588,600,608,615,623,627,630,634,637,645,650,653,663,672,678,688,691,698,711,718,722,731,742,752,755,763,775,785,793,801,804,814,826,833,843,847,856,864,872,876,886,893,901,904,917,929,935,939,947,955,962,965,974,982,992,996,1002,1012,1020,1025,1033,1037,1040,1053,1056,1066,1071,1077,1081,1091,1103,1113,1125,1132,1140,1144,1151,1159,1163,1166,1174,1187,1190,1197,1201,1213,1223,1227,1239,1250,1259,1262,1269,1281,1289,1293,1302,1313,1322,1326,1334,1346,1356,1364,1372],17,[176,179,183,195,208,215,223,227,231,241,253,261,269,272,285,296,303,307,311,323,333,338,348,358,366,370,378,384,392,400,410,423,427,439,451,455,462,471,474,479,487,489,501,505,508,520,528,535,541,547,551,559,562,566,576,580,588,600,608,615,623,627,630,634,637,645,650,653,663,672,678,688,691,698,711,718,722,731,742,752,755,763,775,785,793,801,804,814,826,833,843,847,856,864,872,876,886,893,901,904,917,929,935,939,947,955,962,965,974,982,992,996,1002,1012,1020,1025,1033,1037,1040,1053,1056,1066,1071,1077,1081,1091,1103,1113,1125,1132,1140,1144,1151,1159,1163,1166,1174,1187,1190,1197,1201,1213,1223,1227,1239,1250,1259,1262,1269,1281,1289,1293,1302,1313,1322,1326,1334,1346,1356,1364,1372,1376],36]],[["AGED 65+ MAY NOT BE DIRECTLY COMPARABLE WITH THOSE FOR OTHER AGE GROUPS. COMPARABILITY: CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY. 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NOTE: DOES NOT INCLUDE STREAMING TV (E.G. NETFLIX, DISNEY+). COMPARABILITY: CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY. SEE NOTES ON 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NOTES: DOES NOT INCLUDE STREAMING TV (E.G. NETFLIX, DISNEY+). 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NOTE: DOES NOT INCLUDE STREAMING TV (E.G. NETFLIX, DISNEY+). COMPARABILITY: CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY. 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NOTES: DOES NOT INCLUDE STREAMING TV (E.G. NETFLIX, DISNEY+). 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COMPARABILITY: CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY. 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NOTE: DOES NOT INCLUDE STREAMING TV (E.G. NETFLIX, DISNEY+). COMPARABILITY: CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY. SEE NOTES ON DATA.\n",[171,175,179,182,195,208,215,223,227,231,241,253,261,269,272,284,296,303,307,310,323,333,338,348,358,366,369,378,384,392,400,410,423,427,439,451,455,462,471,474,479,486,489,501,504,508,520,528,535,541,547,550,559,562,566,576,580,588,600,608,615,622,626,630,634,643,656,670,678,689,699,709,719,724,730,735,743,752,756,760,770,780,790,802,814,822,830,833,837,849,853,862,872,882,886,894,906,916,924,927,937,950,963,970,983,991,995,1001,1005,1018,1030,1033,1043,1055,1065,1069,1077,1087,1095,1103,1111,1120,1123,1137,1144,1151,1162,1174,1184,1197,1202,1214,1226,1233,1236,1240,1248,1256,1264,1267,1280,1292,1299,1306,1314,1318,1331,1343,1346,1356,1365,1371,1381,1385],27,[175,179,182,195,208,215,223,227,231,241,253,261,269,272,284,296,303,307,310,323,333,338,348,358,366,369,378,384,392,400,410,423,427,439,451,455,462,471,474,479,486,489,501,504,508,520,528,535,541,547,550,559,562,566,576,580,588,600,608,615,622,626,630,634,643,656,670,678,689,699,709,719,724,730,735,743,752,756,760,770,780,790,802,814,822,830,833,837,849,853,862,872,882,886,894,906,916,924,927,937,950,963,970,983,991,995,1001,1005,1018,1030,1033,1043,1055,1065,1069,1077,1087,1095,1103,1111,1120,1123,1137,1144,1151,1162,1174,1184,1197,1202,1214,1226,1233,1236,1240,1248,1256,1264,1267,1280,1292,1299,1306,1314,1318,1331,1343,1346,1356,1365,1371,1381,1385,1388],46]]]}],"pageNo":295},{"frameData":[{"bounds":[17,989,112,1056],"containerID":"_idContainer4974","frameID":1583,"oriPageNo":10,"textBoundary":[[["296",20,20,59,47],["\n",59,20,64,47]]]},{"bounds":[1690,137,1895,158],"containerID":"_idContainer4980","frameID":1949,"oriPageNo":10,"textBoundary":[[["GLOBAL OVERVIEW\n",[37,48,54,66,75,85,91,94,106,115,123,131,141,145,153,168],1,[48,54,66,75,85,91,94,106,115,123,131,141,145,153,168,171],19]]]},{"bounds":[6,26,232,154],"containerID":"_idContainer4985","frameID":2029,"oriPageNo":10,"textBoundary":[[["OCT",55,9,145,70],["\n",145,9,157,70]],[["2025",43,55,157,116],["\n",157,55,160,116]]]},{"bounds":[58,891,1885,958],"containerID":"_idContainer4976","frameID":812797,"oriPageNo":76,"textBoundary":[[["\u0016\n",[1,1803],1,[13,1803],61]],[["AGE\n",[99,113,132,144],3,[113,132,144,150],33]],[["1",83,30,95,60],["6",95,30,108,60],[" ",108,30,114,60],["–",114,30,128,60],[" ",128,30,133,60],["2",133,30,146,60],["4",146,30,160,60],["\n",160,30,166,60]],[["AGE \n",[411,425,444,456,462],3,[425,444,456,462,467],33]],[["2",394,30,407,60],["5",407,30,421,60],[" ",421,30,426,60],["–",426,30,440,60],[" ",440,30,445,60],["3",445,30,459,60],["4",459,30,473,60],["\n",473,30,479,60]],[["AGE\n",[723,737,756,768],3,[737,756,768,774],33]],[["3",706,30,719,60],["5",719,30,732,60],[" ",732,30,738,60],["–",738,30,752,60],[" ",752,30,757,60],["4",757,30,771,60],["4",771,30,785,60],["\n",785,30,791,60]],[["AGE\n",[1035,1049,1068,1080],3,[1049,1068,1080,1086],33]],[["4",1018,30,1031,60],["5",1031,30,1045,60],[" ",1045,30,1050,60],["–",1050,30,1064,60],[" ",1064,30,1070,60],["5",1070,30,1083,60],["4",1083,30,1097,60],["\n",1097,30,1103,60]],[["AGE\n",[1347,1361,1380,1392],3,[1361,1380,1392,1398],33]],[["5",1330,30,1343,60],["5",1343,30,1357,60],[" ",1357,30,1362,60],["–",1362,30,1376,60],[" ",1376,30,1381,60],["6",1381,30,1395,60],["4",1395,30,1409,60],["\n",1409,30,1415,60]],[["AGE\n",[1659,1673,1692,1704],3,[1673,1692,1704,1710],33]],[[" 65+*\n",[1653,1659,1672,1686,1695,1710],30,[1659,1672,1686,1695,1710,1715],60]]]},{"bounds":[57,859,1883,891],"containerID":"_idContainer4977","frameID":812822,"oriPageNo":76,"textBoundary":[[["\u0016\n",[1,1803],1,[13,1803],26]],[["FEMALE\n",[27,35,44,61,73,80,89],2,[35,44,61,73,80,89,94],26]],[["MALE\n",[163,180,192,199,209],2,[180,192,199,209,213],26]],[["FEMALE\n",[340,348,357,374,386,393,402],2,[348,357,374,386,393,402,407],26]],[["MALE\n",[475,492,504,511,521],2,[492,504,511,521,525],26]],[["FEMALE\n",[652,660,669,686,698,705,714],2,[660,669,686,698,705,714,719],26]],[["MALE\n",[787,804,816,823,833],2,[804,816,823,833,837],26]],[["FEMALE\n",[964,972,981,998,1010,1017,1026],2,[972,981,998,1010,1017,1026,1031],26]],[["MALE\n",[1099,1116,1128,1135,1145],2,[1116,1128,1135,1145,1149],26]],[["FEMALE\n",[1276,1284,1293,1310,1322,1329,1338],2,[1284,1293,1310,1322,1329,1338,1343],26]],[["MALE\n",[1411,1428,1440,1447,1457],2,[1428,1440,1447,1457,1461],26]],[["FEMALE\n",[1588,1596,1605,1622,1634,1641,1650],2,[1596,1605,1622,1634,1641,1650,1655],26]],[["MALE\n",[1723,1740,1752,1759,1769],2,[1740,1752,1759,1769,1773],26]]]},{"bounds":[210,107,1671,136],"containerID":"_idContainer4982","frameID":1091379,"oriPageNo":296,"textBoundary":[[["WEEKLY TIME (IN HOURS AND MINUTES) THAT INTERNET USERS SPEND WATCHING SHORT ONLINE VIDEOS (E.G. 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NOTES: DOES NOT INCLUDE STREAMING TV (E.G. NETFLIX, DISNEY+). 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NOTE: DOES NOT INCLUDE STREAMING TV (E.G. NETFLIX, DISNEY+). COMPARABILITY: CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY. 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NOTES: DOES NOT INCLUDE STREAMING TV (E.G. NETFLIX, DISNEY+). 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NOTE: DOES NOT INCLUDE STREAMING TV (E.G. NETFLIX, DISNEY+). COMPARABILITY: CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY. 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NOTES: DOES NOT INCLUDE STREAMING TV (E.G. NETFLIX, DISNEY+). (*) DATA FOR AUDIENCES AGED 65+ ARE NOT YET AVAILABLE IN ALL COUNTRIES, SO FINDINGS FOR AUDIENCES ",[171,176,179,183,195,208,215,223,232,236,239,249,262,269,277,281,293,305,312,315,319,331,341,347,357,367,374,378,386,393,401,408,418,432,436,448,460,463,471,479,483,487,495,498,510,513,517,529,537,543,550,555,559,567,571,574,584,588,596,608,616,624,631,635,639,642,646,654,658,662,671,680,686,696,700,707,719,727,731,740,750,760,764,772,784,794,801,809,813,822,834,842,852,855,864,873,881,884,894,902,909,913,925,937,944,947,956,963,970,974,983,991,1000,1004,1010,1020,1028,1034,1042,1045,1049,1061,1065,1074,1080,1085,1089,1099,1112,1122,1134,1140,1148,1152,1159,1168,1171,1175,1183,1195,1199,1205,1209,1221,1231,1235,1247,1259,1267,1271,1277,1290,1298,1301,1311,1321,1331,1335,1342,1355,1365,1372,1380],17,[176,179,183,195,208,215,223,232,236,239,249,262,269,277,281,293,305,312,315,319,331,341,347,357,367,374,378,386,393,401,408,418,432,436,448,460,463,471,479,483,487,495,498,510,513,517,529,537,543,550,555,559,567,571,574,584,588,596,608,616,624,631,635,639,642,646,654,658,662,671,680,686,696,700,707,719,727,731,740,750,760,764,772,784,794,801,809,813,822,834,842,852,855,864,873,881,884,894,902,909,913,925,937,944,947,956,963,970,974,983,991,1000,1004,1010,1020,1028,1034,1042,1045,1049,1061,1065,1074,1080,1085,1089,1099,1112,1122,1134,1140,1148,1152,1159,1168,1171,1175,1183,1195,1199,1205,1209,1221,1231,1235,1247,1259,1267,1271,1277,1290,1298,1301,1311,1321,1331,1335,1342,1355,1365,1372,1380,1384],36]],[["AGED 65+ MAY NOT BE DIRECTLY COMPARABLE WITH THOSE FOR OTHER AGE GROUPS. COMPARABILITY: CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY. SEE NOTES ON DATA.\n",[6,16,28,35,45,49,58,66,74,78,91,100,109,112,124,136,143,146,155,162,166,176,180,187,195,205,212,217,225,228,238,251,264,271,280,289,299,307,312,320,324,339,343,349,360,363,370,380,393,401,408,412,418,431,439,443,454,461,472,479,487,491,500,512,519,523,535,543,555,565,572,581,584,588,597,610,624,632,643,653,663,673,678,685,689,697,706,710,714,724,735,744,756,768,776,784,787,791,803,807,816,827,836,840,848,860,870,878,881,891,904,917,925,937,945,949,955,959,972,984,987,997,1009,1019,1023,1031,1041,1049,1057,1065,1074,1077,1091,1099,1105,1116,1128,1138,1151,1156,1168,1180,1187,1191,1194,1202,1210,1217,1221,1233,1245,1252,1260,1268,1271,1284,1296,1300,1310,1319,1325,1335,1339],36,[16,28,35,45,49,58,66,74,78,91,100,109,112,124,136,143,146,155,162,166,176,180,187,195,205,212,217,225,228,238,251,264,271,280,289,299,307,312,320,324,339,343,349,360,363,370,380,393,401,408,412,418,431,439,443,454,461,472,479,487,491,500,512,519,523,535,543,555,565,572,581,584,588,597,610,624,632,643,653,663,673,678,685,689,697,706,710,714,724,735,744,756,768,776,784,787,791,803,807,816,827,836,840,848,860,870,878,881,891,904,917,925,937,945,949,955,959,972,984,987,997,1009,1019,1023,1031,1041,1049,1057,1065,1074,1077,1091,1099,1105,1116,1128,1138,1151,1156,1168,1180,1187,1191,1194,1202,1210,1217,1221,1233,1245,1252,1260,1268,1271,1284,1296,1300,1310,1319,1325,1335,1339,1343],55]]]}],"pageNo":300},{"frameData":[{"bounds":[17,989,112,1056],"containerID":"_idContainer5058","frameID":1583,"oriPageNo":10,"textBoundary":[[["301",21,20,58,47],["\n",58,20,63,47]]]},{"bounds":[1690,137,1895,158],"containerID":"_idContainer5061","frameID":1949,"oriPageNo":10,"textBoundary":[[["GLOBAL OVERVIEW\n",[37,48,54,66,75,85,91,94,106,115,123,131,141,145,153,168],1,[48,54,66,75,85,91,94,106,115,123,131,141,145,153,168,171],19]]]},{"bounds":[6,26,232,154],"containerID":"_idContainer5066","frameID":2029,"oriPageNo":10,"textBoundary":[[["OCT",55,9,145,70],["\n",145,9,157,70]],[["2025",43,55,157,116],["\n",157,55,160,116]]]},{"bounds":[210,107,1671,136],"containerID":"_idContainer5063","frameID":668114,"oriPageNo":301,"textBoundary":[[["PERCENTAGE OF INTERNET USERS AGED 16+ WHO WATCH HOW-TO VIDEOS, TUTORIAL VIDEOS, OR EDUCATIONAL VIDEOS EACH WEEK\n",[9,19,30,41,55,66,84,92,105,123,133,139,157,166,171,177,194,204,214,226,243,254,264,269,283,295,306,317,328,333,347,364,375,389,394,405,418,429,434,456,471,489,494,515,528,536,551,566,571,586,604,625,631,640,658,663,675,681,695,706,723,735,740,745,755,769,778,796,807,812,826,834,840,852,858,872,882,900,912,917,922,940,951,957,967,982,996,1011,1024,1033,1039,1057,1074,1088,1096,1101,1114,1119,1134,1144,1162,1174,1179,1190,1203,1218,1233,1238,1260,1271,1282,1295],1,[19,30,41,55,66,84,92,105,123,133,139,157,166,171,177,194,204,214,226,243,254,264,269,283,295,306,317,328,333,347,364,375,389,394,405,418,429,434,456,471,489,494,515,528,536,551,566,571,586,604,625,631,640,658,663,675,681,695,706,723,735,740,745,755,769,778,796,807,812,826,834,840,852,858,872,882,900,912,917,922,940,951,957,967,982,996,1011,1024,1033,1039,1057,1074,1088,1096,1101,1114,1119,1134,1144,1162,1174,1179,1190,1203,1218,1233,1238,1260,1271,1282,1295,1300],28]]]},{"bounds":[196,30,1671,110],"containerID":"_idContainer5064","frameID":668140,"oriPageNo":301,"textBoundary":[[["ONLINE VIDEO AS A SOURCE OF LEARNING\n",[23,73,122,148,166,215,246,260,301,319,361,391,441,455,496,530,544,586,600,632,682,726,761,798,829,843,893,922,936,962,993,1034,1071,1120,1138,1187,1236],1,[73,122,148,166,215,246,260,301,319,361,391,441,455,496,530,544,586,600,632,682,726,761,798,829,843,893,922,936,962,993,1034,1071,1120,1138,1187,1236,1251],79]]]},{"bounds":[103,984,1496,1056],"containerID":"_idContainer5060","frameID":678159,"oriPageNo":301,"textBoundary":[[["SOURCE: GWI (Q2 2025",[6,15,28,39,48,58,66,70,74,86,101,104,108,112],7,[15,28,39,48,58,66,70,74,86,101,104,108,112,171],27],["). NOTES: VALUES REPRESENT INTERNET USERS WHO SAY THAT THEY WATCH ANY ONE OF THE FOLLOWING KINDS OF ONLINE CONTENT EACH WEEK: HOW-TO VIDEOS,TUTORIAL ",[171,176,179,183,195,208,215,223,232,236,239,247,257,262,273,280,288,292,299,307,314,322,329,337,345,357,364,367,371,383,390,397,405,417,425,432,435,445,453,461,468,477,480,495,506,518,522,530,539,547,551,557,568,577,583,587,594,604,612,620,624,638,647,653,664,674,678,687,699,708,711,724,736,744,747,760,767,770,777,787,795,798,805,818,823,828,840,856,859,872,884,887,896,900,912,922,930,933,946,953,956,969,981,987,990,1003,1010,1014,1024,1036,1048,1055,1063,1075,1081,1085,1093,1102,1112,1123,1126,1141,1149,1157,1166,1169,1173,1183,1195,1210,1215,1221,1233,1237,1245,1249,1259,1267,1279,1287,1290,1297,1307,1313,1325,1333,1337,1347,1353],8,[176,179,183,195,208,215,223,232,236,239,247,257,262,273,280,288,292,299,307,314,322,329,337,345,357,364,367,371,383,390,397,405,417,425,432,435,445,453,461,468,477,480,495,506,518,522,530,539,547,551,557,568,577,583,587,594,604,612,620,624,638,647,653,664,674,678,687,699,708,711,724,736,744,747,760,767,770,777,787,795,798,805,818,823,828,840,856,859,872,884,887,896,900,912,922,930,933,946,953,956,969,981,987,990,1003,1010,1014,1024,1036,1048,1055,1063,1075,1081,1085,1093,1102,1112,1123,1126,1141,1149,1157,1166,1169,1173,1183,1195,1210,1215,1221,1233,1237,1245,1249,1259,1267,1279,1287,1290,1297,1307,1313,1325,1333,1337,1347,1353,1356],27]],[["VIDEOS, OR EDUCATIONS VIDEOS. PERCENTAGE CHANGE VALUES SHOWN IN THE WHITE CIRCLES REPRESENT RELATIVE CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL ",[6,15,19,29,36,49,57,60,64,76,84,88,95,105,116,126,135,142,145,158,170,178,182,190,194,204,212,224,232,236,239,246,254,262,272,279,292,297,307,319,326,330,340,351,360,373,385,392,396,403,413,419,429,436,444,448,456,466,479,494,506,509,513,525,529,535,546,554,557,572,583,587,593,601,604,615,618,626,636,642,649,657,661,669,676,683,691,698,707,714,726,733,736,744,752,758,767,774,777,786,794,797,808,818,828,840,852,859,863,867,871,875,883,886,890,899,912,915,919,931,941,949,957,967,975,982,986,998,1005,1009,1017,1026,1038,1041,1048,1055,1068,1081,1085,1095,1098,1106,1112,1122,1130,1136,1140,1152,1164,1168,1176,1186,1191,1201,1209,1212,1225,1231,1235,1244,1253,1264,1267,1282,1295,1305,1310,1320,1324,1331,1344,1354,1363,1369],27,[15,19,29,36,49,57,60,64,76,84,88,95,105,116,126,135,142,145,158,170,178,182,190,194,204,212,224,232,236,239,246,254,262,272,279,292,297,307,319,326,330,340,351,360,373,385,392,396,403,413,419,429,436,444,448,456,466,479,494,506,509,513,525,529,535,546,554,557,572,583,587,593,601,604,615,618,626,636,642,649,657,661,669,676,683,691,698,707,714,726,733,736,744,752,758,767,774,777,786,794,797,808,818,828,840,852,859,863,867,871,875,883,886,890,899,912,915,919,931,941,949,957,967,975,982,986,998,1005,1009,1017,1026,1038,1041,1048,1055,1068,1081,1085,1095,1098,1106,1112,1122,1130,1136,1140,1152,1164,1168,1176,1186,1191,1201,1209,1212,1225,1231,1235,1244,1253,1264,1267,1282,1295,1305,1310,1320,1324,1331,1344,1354,1363,1369,1373],46]],[["60%, NOT 70%). COMPARABILITY: CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY. SEE NOTES ON DATA.\n",[6,15,24,36,39,43,55,67,73,77,85,94,105,109,112,116,125,138,152,160,171,181,192,201,206,213,218,225,234,239,242,252,263,273,285,297,304,312,316,320,332,335,345,355,365,369,376,388,399,406,410,420,432,446,453,465,473,477,484,488,500,512,516,526,538,548,551,559,570,577,586,594,602,606,619,627,634,644,657,667,679,684,697,708,715,719,723,731,738,746,749,762,774,780,788,796,800,813,825,828,838,847,853,864,867],46,[15,24,36,39,43,55,67,73,77,85,94,105,109,112,116,125,138,152,160,171,181,192,201,206,213,218,225,234,239,242,252,263,273,285,297,304,312,316,320,332,335,345,355,365,369,376,388,399,406,410,420,432,446,453,465,473,477,484,488,500,512,516,526,538,548,551,559,570,577,586,594,602,606,619,627,634,644,657,667,679,684,697,708,715,719,723,731,738,746,749,762,774,780,788,796,800,813,825,828,838,847,853,864,867,871],65]]]}],"pageNo":301},{"frameData":[{"bounds":[17,989,112,1056],"containerID":"_idContainer5073","frameID":1583,"oriPageNo":10,"textBoundary":[[["302",20,20,59,47],["\n",59,20,64,47]]]},{"bounds":[1690,137,1895,158],"containerID":"_idContainer5076","frameID":1949,"oriPageNo":10,"textBoundary":[[["GLOBAL OVERVIEW\n",[37,48,54,66,75,85,91,94,106,115,123,131,141,145,153,168],1,[48,54,66,75,85,91,94,106,115,123,131,141,145,153,168,171],19]]]},{"bounds":[6,26,232,154],"containerID":"_idContainer5081","frameID":2029,"oriPageNo":10,"textBoundary":[[["OCT",55,9,145,70],["\n",145,9,157,70]],[["2025",43,55,157,116],["\n",157,55,160,116]]]},{"bounds":[210,107,1671,136],"containerID":"_idContainer5078","frameID":668752,"oriPageNo":302,"textBoundary":[[["PERCENTAGE OF INTERNET USERS AGED 16+ WHO WATCH HOW-TO VIDEOS, TUTORIAL VIDEOS, OR EDUCATIONAL VIDEOS EACH WEEK\n",[9,19,30,41,55,66,84,92,105,123,133,139,157,166,171,177,194,204,214,226,243,254,264,269,283,295,306,317,328,333,347,364,375,389,394,405,418,429,434,456,471,489,494,515,528,536,551,566,571,586,604,625,631,640,658,663,675,681,695,706,723,735,740,745,755,769,778,796,807,812,826,834,840,852,858,872,882,900,912,917,922,940,951,957,967,982,996,1011,1024,1033,1039,1057,1074,1088,1096,1101,1114,1119,1134,1144,1162,1174,1179,1190,1203,1218,1233,1238,1260,1271,1282,1295],1,[19,30,41,55,66,84,92,105,123,133,139,157,166,171,177,194,204,214,226,243,254,264,269,283,295,306,317,328,333,347,364,375,389,394,405,418,429,434,456,471,489,494,515,528,536,551,566,571,586,604,625,631,640,658,663,675,681,695,706,723,735,740,745,755,769,778,796,807,812,826,834,840,852,858,872,882,900,912,917,922,940,951,957,967,982,996,1011,1024,1033,1039,1057,1074,1088,1096,1101,1114,1119,1134,1144,1162,1174,1179,1190,1203,1218,1233,1238,1260,1271,1282,1295,1300],28]]]},{"bounds":[196,30,1671,110],"containerID":"_idContainer5079","frameID":668777,"oriPageNo":302,"textBoundary":[[["ONLINE VIDEO AS A SOURCE OF LEARNING\n",[23,73,122,148,166,215,246,260,301,319,361,391,441,455,496,530,544,586,600,632,682,726,761,798,829,843,893,922,936,962,993,1034,1071,1120,1138,1187,1236],1,[73,122,148,166,215,246,260,301,319,361,391,441,455,496,530,544,586,600,632,682,726,761,798,829,843,893,922,936,962,993,1034,1071,1120,1138,1187,1236,1251],79]]]},{"bounds":[103,984,1496,1056],"containerID":"_idContainer5075","frameID":678196,"oriPageNo":302,"textBoundary":[[["SOURCE: GWI (Q2 2025",[6,15,28,39,48,58,66,70,74,86,101,104,108,112],17,[15,28,39,48,58,66,70,74,86,101,104,108,112,171],36],["). NOTE: VALUES REPRESENT INTERNET USERS WHO SAY THAT THEY WATCH ANY ONE OF THE FOLLOWING KINDS OF ONLINE CONTENT EACH WEEK: HOW-TO VIDEOS,TUTORIAL ",[171,176,179,183,195,208,215,223,227,231,239,249,254,264,271,279,283,291,298,306,313,321,329,336,348,355,359,362,374,381,389,396,409,416,423,427,437,445,452,460,468,472,487,497,510,513,521,530,538,542,549,559,568,575,578,585,596,603,612,615,630,639,645,655,665,669,679,691,699,703,715,728,735,739,751,758,762,768,779,786,790,797,809,815,820,832,847,851,863,875,879,888,891,903,913,921,925,937,944,948,960,973,978,982,994,1002,1005,1015,1028,1040,1046,1054,1066,1073,1076,1084,1093,1104,1114,1118,1133,1141,1148,1157,1161,1164,1175,1187,1202,1206,1212,1225,1228,1237,1241,1251,1258,1271,1279,1282,1288,1298,1304,1317,1325,1328,1338,1344],17,[176,179,183,195,208,215,223,227,231,239,249,254,264,271,279,283,291,298,306,313,321,329,336,348,355,359,362,374,381,389,396,409,416,423,427,437,445,452,460,468,472,487,497,510,513,521,530,538,542,549,559,568,575,578,585,596,603,612,615,630,639,645,655,665,669,679,691,699,703,715,728,735,739,751,758,762,768,779,786,790,797,809,815,820,832,847,851,863,875,879,888,891,903,913,921,925,937,944,948,960,973,978,982,994,1002,1005,1015,1028,1040,1046,1054,1066,1073,1076,1084,1093,1104,1114,1118,1133,1141,1148,1157,1161,1164,1175,1187,1202,1206,1212,1225,1228,1237,1241,1251,1258,1271,1279,1282,1288,1298,1304,1317,1325,1328,1338,1344,1348],36]],[["VIDEOS, OR EDUCATIONS VIDEOS. COMPARABILITY: CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY. 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NOTES: VALUES REPRESENT INTERNET USERS WHO SAY THAT THEY WATCH ANY ONE OF THE FOLLOWING KINDS OF ONLINE CONTENT EACH WEEK: HOW-TO VIDEOS,TUTORIAL ",[171,176,179,183,195,208,215,223,232,236,239,247,257,262,273,280,288,292,299,307,314,322,329,337,345,357,364,367,371,383,390,397,405,417,425,432,435,445,453,461,468,477,480,495,506,518,522,530,539,547,551,557,568,577,583,587,594,604,612,620,624,638,647,653,664,674,678,687,699,708,711,724,736,744,747,760,767,770,777,787,795,798,805,818,823,828,840,856,859,872,884,887,896,900,912,922,930,933,946,953,956,969,981,987,990,1003,1010,1014,1024,1036,1048,1055,1063,1075,1081,1085,1093,1102,1112,1123,1126,1141,1149,1157,1166,1169,1173,1183,1195,1210,1215,1221,1233,1237,1245,1249,1259,1267,1279,1287,1290,1297,1307,1313,1325,1333,1337,1347,1353],8,[176,179,183,195,208,215,223,232,236,239,247,257,262,273,280,288,292,299,307,314,322,329,337,345,357,364,367,371,383,390,397,405,417,425,432,435,445,453,461,468,477,480,495,506,518,522,530,539,547,551,557,568,577,583,587,594,604,612,620,624,638,647,653,664,674,678,687,699,708,711,724,736,744,747,760,767,770,777,787,795,798,805,818,823,828,840,856,859,872,884,887,896,900,912,922,930,933,946,953,956,969,981,987,990,1003,1010,1014,1024,1036,1048,1055,1063,1075,1081,1085,1093,1102,1112,1123,1126,1141,1149,1157,1166,1169,1173,1183,1195,1210,1215,1221,1233,1237,1245,1249,1259,1267,1279,1287,1290,1297,1307,1313,1325,1333,1337,1347,1353,1356],27]],[["VIDEOS, OR EDUCATIONS VIDEOS. (*) DATA FOR AUDIENCES AGED 65+ ARE NOT YET AVAILABLE IN ALL COUNTRIES, SO FINDINGS FOR AUDIENCES AGED 65+ MAY NOT BE DIRECTLY COMPARABLE WITH THOSE ",[6,15,19,29,36,49,57,60,64,76,84,88,95,105,116,126,135,142,145,158,170,178,182,190,194,204,212,224,232,236,239,243,251,256,259,269,278,284,293,297,304,316,324,328,337,347,357,361,369,381,391,398,407,410,419,431,439,449,452,461,470,478,481,491,499,507,510,522,534,541,544,553,561,567,571,580,588,597,601,607,617,626,631,639,642,646,658,662,672,677,683,686,696,709,719,731,738,745,749,756,765,768,772,780,792,796,802,806,818,828,832,844,856,864,868,875,887,895,899,908,918,928,932,940,952,962,969,977,981,990,1002,1010,1020,1023,1032,1041,1049,1052,1066,1075,1083,1087,1099,1111,1117,1121,1129,1137,1140,1150,1154,1162,1170,1180,1187,1191,1200,1203,1213,1225,1239,1245,1255,1263,1273,1282,1287,1295,1298,1313,1317,1324,1334,1338,1344,1355,1367,1375,1383],27,[15,19,29,36,49,57,60,64,76,84,88,95,105,116,126,135,142,145,158,170,178,182,190,194,204,212,224,232,236,239,243,251,256,259,269,278,284,293,297,304,316,324,328,337,347,357,361,369,381,391,398,407,410,419,431,439,449,452,461,470,478,481,491,499,507,510,522,534,541,544,553,561,567,571,580,588,597,601,607,617,626,631,639,642,646,658,662,672,677,683,686,696,709,719,731,738,745,749,756,765,768,772,780,792,796,802,806,818,828,832,844,856,864,868,875,887,895,899,908,918,928,932,940,952,962,969,977,981,990,1002,1010,1020,1023,1032,1041,1049,1052,1066,1075,1083,1087,1099,1111,1117,1121,1129,1137,1140,1150,1154,1162,1170,1180,1187,1191,1200,1203,1213,1225,1239,1245,1255,1263,1273,1282,1287,1295,1298,1313,1317,1324,1334,1338,1344,1355,1367,1375,1383,1387],46]],[["FOR OTHER AGE GROUPS. COMPARABILITY: CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY. SEE NOTES ON DATA.\n",[6,13,26,33,37,49,56,66,74,82,85,94,106,114,118,129,137,150,160,167,175,179,182,192,204,218,226,237,247,258,267,272,279,284,292,300,305,308,319,329,339,351,363,370,378,382,386,398,401,411,421,431,435,442,455,465,472,476,486,498,512,519,531,540,543,550,554,566,578,582,592,604,614,617,625,636,643,652,660,668,672,685,693,700,710,723,733,745,750,763,774,782,785,789,797,804,812,815,828,840,847,854,862,866,879,891,895,904,913,919,930,934],46,[13,26,33,37,49,56,66,74,82,85,94,106,114,118,129,137,150,160,167,175,179,182,192,204,218,226,237,247,258,267,272,279,284,292,300,305,308,319,329,339,351,363,370,378,382,386,398,401,411,421,431,435,442,455,465,472,476,486,498,512,519,531,540,543,550,554,566,578,582,592,604,614,617,625,636,643,652,660,668,672,685,693,700,710,723,733,745,750,763,774,782,785,789,797,804,812,815,828,840,847,854,862,866,879,891,895,904,913,919,930,934,937],65]]]}],"pageNo":303},{"frameData":[{"bounds":[17,989,112,1056],"containerID":"_idContainer5106","frameID":1583,"oriPageNo":10,"textBoundary":[[["304",20,20,59,47],["\n",59,20,64,47]]]},{"bounds":[1690,137,1895,158],"containerID":"_idContainer5109","frameID":1949,"oriPageNo":10,"textBoundary":[[["GLOBAL OVERVIEW\n",[37,48,54,66,75,85,91,94,106,115,123,131,141,145,153,168],1,[48,54,66,75,85,91,94,106,115,123,131,141,145,153,168,171],19]]]},{"bounds":[6,26,232,154],"containerID":"_idContainer5114","frameID":2029,"oriPageNo":10,"textBoundary":[[["OCT",55,9,145,70],["\n",145,9,157,70]],[["2025",43,55,157,116],["\n",157,55,160,116]]]},{"bounds":[103,984,1496,1056],"containerID":"_idContainer5108","frameID":657456,"oriPageNo":112,"textBoundary":[[["SOURCE: GWI (Q2 2025",[6,15,28,39,48,58,66,70,74,86,101,104,108,112],17,[15,28,39,48,58,66,70,74,86,101,104,108,112,171],36],["). NOTE: PERCENTAGE CHANGE VALUES SHOWN IN THE WHITE CIRCLES REPRESENT RELATIVE CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL ",[171,176,179,183,195,208,215,223,227,231,238,246,253,264,271,283,289,298,310,318,321,332,342,352,364,376,384,387,395,405,410,420,428,436,439,448,458,470,485,497,501,505,517,521,527,538,545,549,564,574,578,585,592,596,606,610,618,628,633,641,649,652,660,668,675,683,690,698,706,718,724,728,736,743,750,759,765,769,778,785,789,799,810,819,832,844,851,855,859,863,866,874,878,881,891,903,907,911,923,933,941,949,958,966,974,978,990,997,1000,1009,1018,1029,1033,1039,1047,1059,1073,1076,1086,1090,1098,1104,1114,1121,1128,1132,1144,1156,1159,1167,1177,1182,1193,1200,1204,1216,1223,1227,1235,1244,1255,1259,1274,1286,1296,1302,1312,1316,1323,1336,1345,1355,1361],17,[176,179,183,195,208,215,223,227,231,238,246,253,264,271,283,289,298,310,318,321,332,342,352,364,376,384,387,395,405,410,420,428,436,439,448,458,470,485,497,501,505,517,521,527,538,545,549,564,574,578,585,592,596,606,610,618,628,633,641,649,652,660,668,675,683,690,698,706,718,724,728,736,743,750,759,765,769,778,785,789,799,810,819,832,844,851,855,859,863,866,874,878,881,891,903,907,911,923,933,941,949,958,966,974,978,990,997,1000,1009,1018,1029,1033,1039,1047,1059,1073,1076,1086,1090,1098,1104,1114,1121,1128,1132,1144,1156,1159,1167,1177,1182,1193,1200,1204,1216,1223,1227,1235,1244,1255,1259,1274,1286,1296,1302,1312,1316,1323,1336,1345,1355,1361,1365],36]],[["60%, NOT 70%). COMPARABILITY: CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY. 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RANKING BASED ON MONTHLY ACTIVE USER FIGURES FOR VIDEO-FOCUSED APPS LISTED IN A SELECTION OF IAB STANDARDISED CATEGORIES OF ",[6,16,29,41,48,55,67,73,77,80,95,106,110,120,131,134,144,152,159,163,171,181,193,202,210,220,223,231,236,244,252,267,278,286,293,301,304,308,320,324,331,341,345,353,356,364,372,379,392,399,405,409,412,421,431,443,452,455,468,480,483,491,501,509,517,527,530,543,555,558,572,584,596,603,614,618,627,630,639,650,656,660,669,677,680,690,698,706,714,717,724,728,740,750,758,765,773,777,783,796,804,807,816,820,830,837,850,856,862,875,885,895,903,911,921,924,934,941,948,956,960,965,969,977,984,991,1001,1005,1009,1021,1024,1034,1038,1046,1054,1059,1067,1077,1084,1087,1100,1112,1116,1128,1135,1139,1142,1152,1160,1164,1172,1178,1188,1200,1209,1219,1227,1237,1241,1249,1256,1266,1270,1280,1289,1296,1303,1315,1328,1336,1340,1347,1355,1359,1371,1378],22,[16,29,41,48,55,67,73,77,80,95,106,110,120,131,134,144,152,159,163,171,181,193,202,210,220,223,231,236,244,252,267,278,286,293,301,304,308,320,324,331,341,345,353,356,364,372,379,392,399,405,409,412,421,431,443,452,455,468,480,483,491,501,509,517,527,530,543,555,558,572,584,596,603,614,618,627,630,639,650,656,660,669,677,680,690,698,706,714,717,724,728,740,750,758,765,773,777,783,796,804,807,816,820,830,837,850,856,862,875,885,895,903,911,921,924,934,941,948,956,960,965,969,977,984,991,1001,1005,1009,1021,1024,1034,1038,1046,1054,1059,1067,1077,1084,1087,1100,1112,1116,1128,1135,1139,1142,1152,1160,1164,1172,1178,1188,1200,1209,1219,1227,1237,1241,1249,1256,1266,1270,1280,1289,1296,1303,1315,1328,1336,1340,1347,1355,1359,1371,1378,1382],40]],[["THE GOOGLE PLAY AND APPLE IOS APP STORES ONLY IN AUGUST 2025",[6,13,23,31,35,46,59,72,83,89,97,100,107,113,122,130,134,144,156,166,170,179,186,194,199,207,210,214,226,234,238,248,255,262,266,274,280,292,300,307,316,319,332,344,349,357,360,364,376,380],41,[13,23,31,35,46,59,72,83,89,97,100,107,113,122,130,134,144,156,166,170,179,186,194,199,207,210,214,226,234,238,248,255,262,266,274,280,292,300,307,316,319,332,344,349,357,360,364,376,380,474],59],[". DOES NOT INCLUDE DATA FOR APPS DOWNLOADED FROM THIRD-PARTY APP STORES. COMPARABILITY: RANKING BASED ON USE BY ",[474,478,481,491,504,511,519,523,535,547,553,557,561,573,583,588,599,609,616,620,629,638,644,654,658,664,677,685,688,698,705,712,720,724,734,746,761,774,779,791,800,810,818,828,831,838,846,858,872,875,882,892,896,904,914,920,926,936,943,951,959,963,972,979,987,990,998,1004,1017,1025,1032,1040,1044,1047,1057,1069,1083,1092,1102,1112,1123,1132,1137,1144,1149,1157,1165,1170,1173,1182,1191,1204,1213,1216,1228,1240,1244,1252,1262,1270,1278,1288,1291,1304,1316,1319,1329,1337,1345,1349,1356,1365],41,[478,481,491,504,511,519,523,535,547,553,557,561,573,583,588,599,609,616,620,629,638,644,654,658,664,677,685,688,698,705,712,720,724,734,746,761,774,779,791,800,810,818,828,831,838,846,858,872,875,882,892,896,904,914,920,926,936,943,951,959,963,972,979,987,990,998,1004,1017,1025,1032,1040,1044,1047,1057,1069,1083,1092,1102,1112,1123,1132,1137,1144,1149,1157,1165,1170,1173,1182,1191,1204,1213,1216,1228,1240,1244,1252,1262,1270,1278,1288,1291,1304,1316,1319,1329,1337,1345,1349,1356,1365,1368],59]],[["SMARTPHONE HANDSETS, NOT UNIQUE INDIVIDUALS OR ACTIVE USER ACCOUNTS. SOME INDIVIDUALS MAY USE MULTIPLE HANDSETS, WHILE SOME HANDSETS MAY ACCESS MULTIPLE USER 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SEE NOTES ON 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NOTE: RESPONDENTS COULD CHOOSE FROM THE SAME DEFINED LIST OF 18 OPTIONS IN EACH WAVE OF RESEARCH. 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NOTES: FIGURES REPRESENT THE SHARE OF INTERNET USERS IN EACH AGE GROUP WHO REPORT USING AT LEAST ONE SOCIAL MEDIA PLATFORM OR MESSENGER SERVICE IN THE ",[171,176,179,183,195,208,215,223,232,236,239,246,250,262,272,280,287,295,299,306,314,321,329,336,344,352,364,371,374,381,391,399,402,411,421,431,439,446,450,462,469,473,477,489,495,503,511,523,531,537,541,551,559,567,574,582,586,590,602,605,613,622,633,643,647,656,668,676,679,691,699,711,721,729,732,747,758,770,774,782,789,797,809,817,823,827,837,845,849,861,873,877,886,892,896,902,909,919,927,934,937,950,962,970,973,981,994,1004,1008,1018,1023,1027,1040,1048,1058,1062,1071,1075,1082,1088,1097,1104,1111,1123,1131,1145,1148,1161,1169,1172,1186,1193,1201,1209,1217,1229,1241,1249,1257,1260,1268,1276,1283,1292,1296,1306,1314,1317,1321,1333,1337,1344,1354,1362],8,[176,179,183,195,208,215,223,232,236,239,246,250,262,272,280,287,295,299,306,314,321,329,336,344,352,364,371,374,381,391,399,402,411,421,431,439,446,450,462,469,473,477,489,495,503,511,523,531,537,541,551,559,567,574,582,586,590,602,605,613,622,633,643,647,656,668,676,679,691,699,711,721,729,732,747,758,770,774,782,789,797,809,817,823,827,837,845,849,861,873,877,886,892,896,902,909,919,927,934,937,950,962,970,973,981,994,1004,1008,1018,1023,1027,1040,1048,1058,1062,1071,1075,1082,1088,1097,1104,1111,1123,1131,1145,1148,1161,1169,1172,1186,1193,1201,1209,1217,1229,1241,1249,1257,1260,1268,1276,1283,1292,1296,1306,1314,1317,1321,1333,1337,1344,1354,1362,1365],27]],[["PAST MONTH. (*) DATA FOR AUDIENCES AGED 65+ ARE NOT YET AVAILABLE IN ALL COUNTRIES, SO FINDINGS FOR AUDIENCES AGED 65+ MAY NOT BE DIRECTLY COMPARABLE WITH THOSE FOR OTHER AGE ",[6,13,22,30,37,41,54,67,79,85,96,99,103,106,115,119,123,132,141,147,157,161,167,180,188,191,201,211,221,225,232,244,255,262,270,274,283,295,303,313,316,325,334,341,345,355,363,370,374,386,398,404,408,416,424,431,434,443,451,461,465,471,481,489,495,502,506,510,522,525,535,541,546,550,560,572,583,595,601,609,613,620,628,632,635,643,656,659,666,670,682,692,696,708,720,728,731,738,751,759,762,772,782,792,796,803,815,826,833,841,845,854,866,873,883,887,896,904,912,916,930,938,947,950,963,974,981,985,993,1001,1004,1014,1018,1026,1033,1044,1050,1055,1063,1067,1077,1089,1103,1109,1119,1127,1137,1145,1151,1158,1162,1177,1181,1187,1198,1201,1208,1218,1231,1239,1246,1250,1257,1269,1277,1281,1293,1299,1310,1317,1325,1329,1338,1350,1358],27,[13,22,30,37,41,54,67,79,85,96,99,103,106,115,119,123,132,141,147,157,161,167,180,188,191,201,211,221,225,232,244,255,262,270,274,283,295,303,313,316,325,334,341,345,355,363,370,374,386,398,404,408,416,424,431,434,443,451,461,465,471,481,489,495,502,506,510,522,525,535,541,546,550,560,572,583,595,601,609,613,620,628,632,635,643,656,659,666,670,682,692,696,708,720,728,731,738,751,759,762,772,782,792,796,803,815,826,833,841,845,854,866,873,883,887,896,904,912,916,930,938,947,950,963,974,981,985,993,1001,1004,1014,1018,1026,1033,1044,1050,1055,1063,1067,1077,1089,1103,1109,1119,1127,1137,1145,1151,1158,1162,1177,1181,1187,1198,1201,1208,1218,1231,1239,1246,1250,1257,1269,1277,1281,1293,1299,1310,1317,1325,1329,1338,1350,1358,1362],46]],[["GROUPS. 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NOTES: DOES NOT INCLUDE TIME SPENT WATCHING VIDEO CONTENT (E.G. TIKTOKS, REELS, VLOGS). 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NOTES: ONLY INCLUDES INTERNET USERS AGED 16+ WHO HAVE USED AT LEAST ONE SOCIAL MEDIA PLATFORM IN THE PAST MONTH. SURVEY RESPONDENTS COULD CHOOSE FROM 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FIGURES ARE INDEX VALUES THAT COMPARE THE TIME SPENT USING EACH PLATFORM WITH THE TIME SPENT USING THE PLATFORM WITH THE HIGHEST 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NOTES: FIGURES REPRESENT THE SHARE OF SOCIAL MEDIA USERS AGED 16+ WHO SAY THAT AT LEAST ONE OF THE FOLLOWING ACTIVITIES IS A PRIMARY REASON WHY THEY VISIT ",[171,176,179,183,195,208,215,223,232,236,239,246,250,262,272,280,287,295,299,306,314,321,329,336,344,352,364,371,374,381,391,399,402,411,421,431,439,446,450,462,469,473,481,493,504,507,517,523,526,540,547,557,561,571,575,585,593,600,608,616,620,629,641,648,658,662,669,678,686,690,705,715,728,732,740,748,757,760,767,777,786,793,797,806,812,816,821,829,839,847,854,857,870,882,890,893,906,913,916,923,933,941,944,951,964,969,974,986,1002,1005,1018,1029,1033,1042,1053,1059,1063,1072,1076,1082,1086,1093,1101,1105,1109,1117,1120,1130,1134,1141,1149,1152,1166,1176,1183,1192,1195,1203,1211,1221,1229,1241,1253,1257,1272,1283,1291,1294,1301,1312,1319,1328,1331,1340,1344,1352,1356,1362],3,[176,179,183,195,208,215,223,232,236,239,246,250,262,272,280,287,295,299,306,314,321,329,336,344,352,364,371,374,381,391,399,402,411,421,431,439,446,450,462,469,473,481,493,504,507,517,523,526,540,547,557,561,571,575,585,593,600,608,616,620,629,641,648,658,662,669,678,686,690,705,715,728,732,740,748,757,760,767,777,786,793,797,806,812,816,821,829,839,847,854,857,870,882,890,893,906,913,916,923,933,941,944,951,964,969,974,986,1002,1005,1018,1029,1033,1042,1053,1059,1063,1072,1076,1082,1086,1093,1101,1105,1109,1117,1120,1130,1134,1141,1149,1152,1166,1176,1183,1192,1195,1203,1211,1221,1229,1241,1253,1257,1272,1283,1291,1294,1301,1312,1319,1328,1331,1340,1344,1352,1356,1362,1366],21]],[["SOCIAL MEDIA PLATFORMS: FINDING INSPIRATION FOR THINGS TO DO AND BUY; FINDING PRODUCTS TO PURCHASE; SEEING CONTENT FROM YOUR FAVOURITE BRANDS. 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AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%). 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NOTES: FIGURES REPRESENT THE SHARE OF SOCIAL MEDIA USERS AGED 16+ WHO SAY THAT AT LEAST ONE OF THE FOLLOWING ACTIVITIES IS A PRIMARY REASON WHY THEY VISIT ",[171,176,179,183,195,208,215,223,232,236,239,246,250,262,272,280,287,295,299,306,314,321,329,336,344,352,364,371,374,381,391,399,402,411,421,431,439,446,450,462,469,473,481,493,504,507,517,523,526,540,547,557,561,571,575,585,593,600,608,616,620,629,641,648,658,662,669,678,686,690,705,715,728,732,740,748,757,760,767,777,786,793,797,806,812,816,821,829,839,847,854,857,870,882,890,893,906,913,916,923,933,941,944,951,964,969,974,986,1002,1005,1018,1029,1033,1042,1053,1059,1063,1072,1076,1082,1086,1093,1101,1105,1109,1117,1120,1130,1134,1141,1149,1152,1166,1176,1183,1192,1195,1203,1211,1221,1229,1241,1253,1257,1272,1283,1291,1294,1301,1312,1319,1328,1331,1340,1344,1352,1356,1362],3,[176,179,183,195,208,215,223,232,236,239,246,250,262,272,280,287,295,299,306,314,321,329,336,344,352,364,371,374,381,391,399,402,411,421,431,439,446,450,462,469,473,481,493,504,507,517,523,526,540,547,557,561,571,575,585,593,600,608,616,620,629,641,648,658,662,669,678,686,690,705,715,728,732,740,748,757,760,767,777,786,793,797,806,812,816,821,829,839,847,854,857,870,882,890,893,906,913,916,923,933,941,944,951,964,969,974,986,1002,1005,1018,1029,1033,1042,1053,1059,1063,1072,1076,1082,1086,1093,1101,1105,1109,1117,1120,1130,1134,1141,1149,1152,1166,1176,1183,1192,1195,1203,1211,1221,1229,1241,1253,1257,1272,1283,1291,1294,1301,1312,1319,1328,1331,1340,1344,1352,1356,1362,1366],21]],[["SOCIAL MEDIA PLATFORMS: FINDING INSPIRATION FOR THINGS TO DO AND BUY; FINDING PRODUCTS TO PURCHASE; SEEING CONTENT FROM YOUR FAVOURITE BRANDS. (*) DATA FOR AUDIENCES AGED 65+ ",[6,14,27,37,41,51,56,60,73,81,91,95,105,108,115,121,130,137,144,156,164,178,186,189,193,199,203,215,225,229,241,253,257,260,272,281,288,291,300,309,315,319,332,344,348,354,367,375,378,385,395,399,411,423,431,435,441,453,457,467,479,483,493,505,515,518,527,537,544,548,551,558,562,574,584,588,600,612,615,622,630,643,653,663,673,680,688,691,697,710,713,721,731,738,749,759,769,777,784,788,791,800,807,815,819,831,843,846,856,869,881,887,895,907,914,917,924,932,944,958,961,969,981,991,999,1003,1009,1018,1026,1039,1049,1057,1060,1067,1075,1078,1087,1095,1105,1117,1127,1135,1138,1142,1145,1154,1158,1162,1171,1180,1186,1196,1199,1206,1219,1227,1230,1240,1250,1260,1264,1271,1283,1294,1301,1309,1313,1322,1334,1341,1351,1355,1364,1372,1380],22,[14,27,37,41,51,56,60,73,81,91,95,105,108,115,121,130,137,144,156,164,178,186,189,193,199,203,215,225,229,241,253,257,260,272,281,288,291,300,309,315,319,332,344,348,354,367,375,378,385,395,399,411,423,431,435,441,453,457,467,479,483,493,505,515,518,527,537,544,548,551,558,562,574,584,588,600,612,615,622,630,643,653,663,673,680,688,691,697,710,713,721,731,738,749,759,769,777,784,788,791,800,807,815,819,831,843,846,856,869,881,887,895,907,914,917,924,932,944,958,961,969,981,991,999,1003,1009,1018,1026,1039,1049,1057,1060,1067,1075,1078,1087,1095,1105,1117,1127,1135,1138,1142,1145,1154,1158,1162,1171,1180,1186,1196,1199,1206,1219,1227,1230,1240,1250,1260,1264,1271,1283,1294,1301,1309,1313,1322,1334,1341,1351,1355,1364,1372,1380,1384],40]],[["ARE NOT YET AVAILABLE IN ALL COUNTRIES, SO FINDINGS FOR AUDIENCES AGED 65+ MAY NOT BE DIRECTLY COMPARABLE WITH THOSE FOR OTHER AGE GROUPS. COMPARABILITY: CHANGES IN AUDIENCE ",[6,16,24,31,35,47,59,66,69,78,85,92,96,105,113,122,126,132,142,150,156,164,167,171,183,187,196,202,208,211,221,234,244,256,262,270,274,281,290,293,297,305,317,321,327,331,343,353,357,369,381,389,393,399,412,420,423,433,443,453,457,464,477,487,494,502,506,515,527,535,545,548,557,566,574,577,591,600,608,612,624,636,642,646,654,662,665,675,679,687,694,705,711,716,724,728,738,750,764,770,780,788,798,806,812,820,823,838,842,849,859,863,869,880,892,900,908,911,918,931,938,942,954,961,971,979,987,990,999,1011,1019,1023,1034,1042,1055,1065,1072,1080,1084,1087,1097,1109,1123,1131,1142,1152,1163,1172,1177,1184,1189,1197,1205,1210,1213,1224,1234,1244,1256,1268,1275,1283,1287,1291,1303,1306,1316,1326,1336,1340,1347,1360,1370,1378],41,[16,24,31,35,47,59,66,69,78,85,92,96,105,113,122,126,132,142,150,156,164,167,171,183,187,196,202,208,211,221,234,244,256,262,270,274,281,290,293,297,305,317,321,327,331,343,353,357,369,381,389,393,399,412,420,423,433,443,453,457,464,477,487,494,502,506,515,527,535,545,548,557,566,574,577,591,600,608,612,624,636,642,646,654,662,665,675,679,687,694,705,711,716,724,728,738,750,764,770,780,788,798,806,812,820,823,838,842,849,859,863,869,880,892,900,908,911,918,931,938,942,954,961,971,979,987,990,999,1011,1019,1023,1034,1042,1055,1065,1072,1080,1084,1087,1097,1109,1123,1131,1142,1152,1163,1172,1177,1184,1189,1197,1205,1210,1213,1224,1234,1244,1256,1268,1275,1283,1287,1291,1303,1306,1316,1326,1336,1340,1347,1360,1370,1378,1381],59]],[["COMPOSITION AND SURVEY METHODOLOGY. 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NOTES: VALUES REPRESENT PEOPLE WHO SAY THAT THEY RESEARCH POTENTIAL PURCHASES ON AT LEAST ONE OF THE FOLLOWING: SOCIAL NETWORKS, Q&A SITES (E.G. QUORA), ",[171,176,179,183,195,208,215,223,232,236,239,247,257,262,273,280,288,292,299,307,314,322,329,337,345,357,364,367,374,382,394,401,407,414,418,433,444,456,460,468,476,485,488,495,505,515,521,525,531,542,550,558,562,569,577,585,593,602,610,620,631,634,642,654,660,668,680,686,690,700,706,709,716,726,734,744,755,764,773,780,788,792,804,816,820,829,836,839,845,853,862,870,877,881,893,905,913,916,929,936,939,946,956,964,968,974,987,992,997,1010,1025,1029,1041,1053,1056,1060,1068,1080,1090,1094,1104,1110,1113,1125,1133,1140,1155,1168,1175,1184,1192,1196,1199,1212,1222,1232,1236,1244,1248,1254,1261,1270,1273,1277,1285,1288,1300,1303,1307,1319,1329,1342,1350,1360,1364,1368],3,[176,179,183,195,208,215,223,232,236,239,247,257,262,273,280,288,292,299,307,314,322,329,337,345,357,364,367,374,382,394,401,407,414,418,433,444,456,460,468,476,485,488,495,505,515,521,525,531,542,550,558,562,569,577,585,593,602,610,620,631,634,642,654,660,668,680,686,690,700,706,709,716,726,734,744,755,764,773,780,788,792,804,816,820,829,836,839,845,853,862,870,877,881,893,905,913,916,929,936,939,946,956,964,968,974,987,992,997,1010,1025,1029,1041,1053,1056,1060,1068,1080,1090,1094,1104,1110,1113,1125,1133,1140,1155,1168,1175,1184,1192,1196,1199,1212,1222,1232,1236,1244,1248,1254,1261,1270,1273,1277,1285,1288,1300,1303,1307,1319,1329,1342,1350,1360,1364,1368,1372],21]],[["FORUMS AND MESSAGE BOARDS, MESSAGING AND LIVE CHAT SERVICES, MICRO-BLOGS (E.G. 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NOTE: ONLY INCLUDES INTERNET USERS AGED 16+ WHO HAVE USED AT LEAST ONE SOCIAL MEDIA PLATFORM IN THE PAST MONTH. 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NOTES: ONLY INCLUDES INTERNET USERS IN EACH AGE GROUP WHO HAVE USED AT LEAST ONE SOCIAL MEDIA PLATFORM IN THE PAST MONTH. 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NOTE: ONLY INCLUDES INTERNET USERS AGED 16+ WHO HAVE USED AT LEAST ONE SOCIAL MEDIA PLATFORM IN THE PAST MONTH. COMPARABILITY: CHANGES IN AUDIENCE ",[171,176,179,183,195,208,215,223,227,231,243,256,260,269,272,276,288,298,304,314,324,331,339,343,347,359,365,373,381,393,401,407,411,421,429,437,444,452,456,465,477,485,495,498,506,515,523,526,541,552,564,568,578,587,596,604,607,617,625,633,643,647,656,662,666,671,679,689,697,704,707,720,732,740,743,751,764,774,778,788,793,797,810,818,828,832,841,845,852,858,867,874,881,893,901,915,918,922,934,938,944,955,962,966,972,982,990,997,1000,1014,1026,1038,1045,1056,1059,1063,1072,1085,1099,1107,1118,1128,1138,1148,1153,1160,1164,1172,1181,1185,1189,1199,1210,1219,1231,1243,1251,1259,1262,1266,1278,1282,1291,1302,1312,1315,1323,1335,1345,1353],17,[176,179,183,195,208,215,223,227,231,243,256,260,269,272,276,288,298,304,314,324,331,339,343,347,359,365,373,381,393,401,407,411,421,429,437,444,452,456,465,477,485,495,498,506,515,523,526,541,552,564,568,578,587,596,604,607,617,625,633,643,647,656,662,666,671,679,689,697,704,707,720,732,740,743,751,764,774,778,788,793,797,810,818,828,832,841,845,852,858,867,874,881,893,901,915,918,922,934,938,944,955,962,966,972,982,990,997,1000,1014,1026,1038,1045,1056,1059,1063,1072,1085,1099,1107,1118,1128,1138,1148,1153,1160,1164,1172,1181,1185,1189,1199,1210,1219,1231,1243,1251,1259,1262,1266,1278,1282,1291,1302,1312,1315,1323,1335,1345,1353,1357],36]],[["COMPOSITION AND SURVEY METHODOLOGY. 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NOTES: ONLY INCLUDES INTERNET USERS AGED 16+ WHO HAVE USED AT LEAST ONE SOCIAL MEDIA PLATFORM IN THE PAST MONTH. 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NOTES: ONLY INCLUDES INTERNET USERS AGED 16+ WHO HAVE USED AT LEAST ONE SOCIAL MEDIA PLATFORM IN THE PAST MONTH. (*) DATA FOR AUDIENCES AGED 65+ ARE ",[171,176,179,183,195,208,215,223,232,236,239,252,264,269,277,281,285,297,307,312,322,332,340,348,351,355,367,374,381,389,401,409,416,419,429,438,445,453,461,464,474,486,493,503,507,514,523,531,535,550,560,573,577,587,596,605,612,616,626,634,642,652,655,664,671,674,680,688,697,706,712,716,728,741,748,752,760,772,783,786,796,802,805,819,826,836,840,850,853,861,867,876,882,889,902,910,923,927,931,943,946,953,963,971,975,981,991,999,1005,1009,1022,1035,1047,1054,1064,1068,1071,1075,1083,1087,1091,1100,1109,1115,1125,1129,1136,1148,1156,1160,1169,1179,1189,1193,1201,1213,1223,1230,1238,1242,1251,1263,1271,1281,1284,1293,1302,1310,1313,1323,1331,1339],8,[176,179,183,195,208,215,223,232,236,239,252,264,269,277,281,285,297,307,312,322,332,340,348,351,355,367,374,381,389,401,409,416,419,429,438,445,453,461,464,474,486,493,503,507,514,523,531,535,550,560,573,577,587,596,605,612,616,626,634,642,652,655,664,671,674,680,688,697,706,712,716,728,741,748,752,760,772,783,786,796,802,805,819,826,836,840,850,853,861,867,876,882,889,902,910,923,927,931,943,946,953,963,971,975,981,991,999,1005,1009,1022,1035,1047,1054,1064,1068,1071,1075,1083,1087,1091,1100,1109,1115,1125,1129,1136,1148,1156,1160,1169,1179,1189,1193,1201,1213,1223,1230,1238,1242,1251,1263,1271,1281,1284,1293,1302,1310,1313,1323,1331,1339,1342],27]],[["NOT YET AVAILABLE IN ALL COUNTRIES, SO FINDINGS FOR AUDIENCES AGED 65+ MAY NOT BE DIRECTLY COMPARABLE WITH THOSE FOR OTHER AGE GROUPS. COMPARABILITY: CHANGES IN AUDIENCE ",[6,18,30,37,41,49,57,63,67,76,84,94,97,104,113,122,127,135,138,142,154,158,168,173,179,182,192,205,215,227,234,242,245,253,261,264,268,276,288,292,299,302,315,325,328,341,352,360,364,371,383,391,395,404,414,424,428,436,448,458,465,474,477,486,498,506,516,519,528,537,545,548,562,571,579,583,595,607,614,617,626,633,637,647,650,658,666,676,683,687,696,699,709,722,735,741,751,760,769,778,783,791,794,810,813,820,830,834,841,851,863,871,879,883,889,902,910,913,925,932,942,950,958,961,971,983,990,994,1006,1013,1026,1036,1043,1051,1055,1058,1068,1080,1094,1103,1113,1124,1134,1144,1148,1155,1160,1168,1177,1181,1185,1195,1205,1215,1227,1239,1247,1255,1258,1262,1274,1278,1287,1297,1307,1311,1319,1331,1341,1349],27,[18,30,37,41,49,57,63,67,76,84,94,97,104,113,122,127,135,138,142,154,158,168,173,179,182,192,205,215,227,234,242,245,253,261,264,268,276,288,292,299,302,315,325,328,341,352,360,364,371,383,391,395,404,414,424,428,436,448,458,465,474,477,486,498,506,516,519,528,537,545,548,562,571,579,583,595,607,614,617,626,633,637,647,650,658,666,676,683,687,696,699,709,722,735,741,751,760,769,778,783,791,794,810,813,820,830,834,841,851,863,871,879,883,889,902,910,913,925,932,942,950,958,961,971,983,990,994,1006,1013,1026,1036,1043,1051,1055,1058,1068,1080,1094,1103,1113,1124,1134,1144,1148,1155,1160,1168,1177,1181,1185,1195,1205,1215,1227,1239,1247,1255,1258,1262,1274,1278,1287,1297,1307,1311,1319,1331,1341,1349,1353],46]],[["COMPOSITION AND SURVEY METHODOLOGY. SEE NOTES ON DATA.\n",[6,16,29,42,49,62,70,74,80,84,97,109,112,122,134,144,148,156,166,174,182,190,199,202,216,223,230,241,253,263,276,281,293,305,312,315,319,327,335,342,346,358,370,377,384,393,396,409,421,425,434,444,450,460,464],46,[16,29,42,49,62,70,74,80,84,97,109,112,122,134,144,148,156,166,174,182,190,199,202,216,223,230,241,253,263,276,281,293,305,312,315,319,327,335,342,346,358,370,377,384,393,396,409,421,425,434,444,450,460,464,468],65]]]}],"pageNo":448},{"frameData":[{"bounds":[17,989,112,1056],"containerID":"_idContainer7637","frameID":1583,"oriPageNo":10,"textBoundary":[[["449",20,20,59,47],["\n",59,20,64,47]]]},{"bounds":[1690,137,1895,158],"containerID":"_idContainer7640","frameID":1949,"oriPageNo":10,"textBoundary":[[["GLOBAL OVERVIEW\n",[37,48,54,66,75,85,91,94,106,115,123,131,141,145,153,168],1,[48,54,66,75,85,91,94,106,115,123,131,141,145,153,168,171],19]]]},{"bounds":[6,26,232,154],"containerID":"_idContainer7645","frameID":2029,"oriPageNo":10,"textBoundary":[[["OCT",55,9,145,70],["\n",145,9,157,70]],[["2025",43,55,157,116],["\n",157,55,160,116]]]},{"bounds":[210,107,1671,136],"containerID":"_idContainer7642","frameID":619996,"oriPageNo":449,"textBoundary":[[["PERCENTAGE OF SOCIAL MEDIA USERS AGED 16+ WHO SAY THAT READING NEWS STORIES IS A MAIN REASON FOR USING SOCIAL MEDIA\n",[9,19,30,41,55,66,84,92,105,123,133,139,157,166,171,183,201,216,221,235,243,248,268,278,293,298,312,317,332,343,354,365,377,382,395,412,423,437,443,453,466,477,483,504,519,537,542,554,566,578,584,593,608,621,630,636,647,658,672,686,692,709,726,731,749,760,781,793,798,810,819,837,848,853,864,875,880,886,897,903,917,922,942,956,961,978,984,995,1006,1020,1031,1049,1067,1072,1081,1099,1111,1116,1130,1142,1147,1165,1182,1187,1198,1216,1231,1237,1251,1259,1264,1283,1294,1308,1314,1328],1,[19,30,41,55,66,84,92,105,123,133,139,157,166,171,183,201,216,221,235,243,248,268,278,293,298,312,317,332,343,354,365,377,382,395,412,423,437,443,453,466,477,483,504,519,537,542,554,566,578,584,593,608,621,630,636,647,658,672,686,692,709,726,731,749,760,781,793,798,810,819,837,848,853,864,875,880,886,897,903,917,922,942,956,961,978,984,995,1006,1020,1031,1049,1067,1072,1081,1099,1111,1116,1130,1142,1147,1165,1182,1187,1198,1216,1231,1237,1251,1259,1264,1283,1294,1308,1314,1328,1333],28]]]},{"bounds":[196,30,1671,110],"containerID":"_idContainer7643","frameID":620021,"oriPageNo":449,"textBoundary":[[["SOCIAL MEDIA AS A SOURCE OF NEWS\n",[23,56,106,143,160,202,229,243,297,328,370,387,429,443,485,519,532,574,588,621,670,714,749,787,818,831,881,911,924,974,1004,1065,1100],1,[56,106,143,160,202,229,243,297,328,370,387,429,443,485,519,532,574,588,621,670,714,749,787,818,831,881,911,924,974,1004,1065,1100,1115],79]]]},{"bounds":[103,984,1506,1056],"containerID":"_idContainer7639","frameID":826171,"oriPageNo":449,"textBoundary":[[["SOURCE: GWI (Q2 2025",[6,15,28,39,48,58,66,70,74,86,101,104,108,112],7,[15,28,39,48,58,66,70,74,86,101,104,108,112,171],27],["). NOTES: ONLY INCLUDES INTERNET USERS AGED 16+ WHO HAVE USED AT LEAST ONE SOCIAL MEDIA PLATFORM IN THE PAST MONTH. PERCENTAGE CHANGE VALUES SHOWN IN THE ",[171,176,179,183,195,208,215,223,232,236,239,252,264,269,277,281,285,297,307,312,322,332,340,348,351,355,367,374,381,389,401,409,416,419,429,438,445,453,461,464,474,486,493,503,507,514,523,531,535,550,560,573,577,587,596,605,612,616,626,634,642,652,655,664,671,674,680,688,697,706,712,716,728,741,748,752,760,772,783,786,796,802,805,819,826,836,840,850,853,861,867,876,882,889,902,910,923,927,931,943,946,953,963,971,975,981,991,999,1005,1009,1022,1035,1047,1054,1064,1068,1071,1078,1086,1093,1104,1111,1123,1129,1139,1151,1158,1162,1172,1182,1192,1204,1216,1224,1227,1235,1245,1250,1261,1268,1276,1280,1288,1298,1310,1326,1338,1341,1345,1357,1361,1367,1378,1386],8,[176,179,183,195,208,215,223,232,236,239,252,264,269,277,281,285,297,307,312,322,332,340,348,351,355,367,374,381,389,401,409,416,419,429,438,445,453,461,464,474,486,493,503,507,514,523,531,535,550,560,573,577,587,596,605,612,616,626,634,642,652,655,664,671,674,680,688,697,706,712,716,728,741,748,752,760,772,783,786,796,802,805,819,826,836,840,850,853,861,867,876,882,889,902,910,923,927,931,943,946,953,963,971,975,981,991,999,1005,1009,1022,1035,1047,1054,1064,1068,1071,1078,1086,1093,1104,1111,1123,1129,1139,1151,1158,1162,1172,1182,1192,1204,1216,1224,1227,1235,1245,1250,1261,1268,1276,1280,1288,1298,1310,1326,1338,1341,1345,1357,1361,1367,1378,1386,1389],27]],[["WHITE CIRCLES REPRESENT RELATIVE CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%). COMPARABILITY: CHANGES IN AUDIENCE COMPOSITION AND ",[6,21,32,36,42,50,53,64,68,75,86,91,98,106,110,118,125,132,140,148,156,163,175,182,186,193,201,207,216,223,227,235,243,246,257,267,277,289,301,309,312,317,320,324,332,335,339,349,361,364,368,380,391,398,406,416,424,432,435,448,454,458,467,475,487,490,497,504,517,530,534,544,547,555,561,571,579,586,589,601,613,617,625,635,640,650,658,661,674,681,684,693,702,713,717,731,744,754,760,770,773,781,793,803,813,818,822,831,839,851,855,858,870,882,889,892,901,910,920,924,928,931,941,953,968,976,987,997,1007,1017,1021,1028,1033,1041,1050,1054,1058,1068,1078,1088,1100,1112,1120,1128,1131,1135,1147,1151,1160,1170,1180,1184,1192,1204,1214,1222,1225,1235,1248,1261,1268,1281,1289,1293,1299,1303,1316,1328,1331,1341,1353,1363],27,[21,32,36,42,50,53,64,68,75,86,91,98,106,110,118,125,132,140,148,156,163,175,182,186,193,201,207,216,223,227,235,243,246,257,267,277,289,301,309,312,317,320,324,332,335,339,349,361,364,368,380,391,398,406,416,424,432,435,448,454,458,467,475,487,490,497,504,517,530,534,544,547,555,561,571,579,586,589,601,613,617,625,635,640,650,658,661,674,681,684,693,702,713,717,731,744,754,760,770,773,781,793,803,813,818,822,831,839,851,855,858,870,882,889,892,901,910,920,924,928,931,941,953,968,976,987,997,1007,1017,1021,1028,1033,1041,1050,1054,1058,1068,1078,1088,1100,1112,1120,1128,1131,1135,1147,1151,1160,1170,1180,1184,1192,1204,1214,1222,1225,1235,1248,1261,1268,1281,1289,1293,1299,1303,1316,1328,1331,1341,1353,1363,1367],46]],[["SURVEY METHODOLOGY. SEE NOTES ON DATA.\n",[6,14,25,32,41,49,57,61,74,82,89,99,112,122,134,139,152,163,170,174,178,186,193,201,204,217,229,236,243,251,255,268,280,283,293,302,308,319,322],46,[14,25,32,41,49,57,61,74,82,89,99,112,122,134,139,152,163,170,174,178,186,193,201,204,217,229,236,243,251,255,268,280,283,293,302,308,319,322,326],65]]]}],"pageNo":449},{"frameData":[{"bounds":[17,989,112,1056],"containerID":"_idContainer7652","frameID":1583,"oriPageNo":10,"textBoundary":[[["450",20,20,59,47],["\n",59,20,64,47]]]},{"bounds":[1690,137,1895,158],"containerID":"_idContainer7655","frameID":1949,"oriPageNo":10,"textBoundary":[[["GLOBAL OVERVIEW\n",[37,48,54,66,75,85,91,94,106,115,123,131,141,145,153,168],1,[48,54,66,75,85,91,94,106,115,123,131,141,145,153,168,171],19]]]},{"bounds":[6,26,232,154],"containerID":"_idContainer7660","frameID":2029,"oriPageNo":10,"textBoundary":[[["OCT",55,9,145,70],["\n",145,9,157,70]],[["2025",43,55,157,116],["\n",157,55,160,116]]]},{"bounds":[210,107,1671,136],"containerID":"_idContainer7657","frameID":54708,"oriPageNo":450,"textBoundary":[[["PERCENTAGE OF SOCIAL MEDIA USERS AGED 16+ WHO SAY THAT READING NEWS STORIES IS A MAIN REASON FOR USING SOCIAL MEDIA\n",[9,19,30,41,55,66,84,92,105,123,133,139,157,166,171,183,201,216,221,235,243,248,268,278,293,298,312,317,332,343,354,365,377,382,395,412,423,437,443,453,466,477,483,504,519,537,542,554,566,578,584,593,608,621,630,636,647,658,672,686,692,709,726,731,749,760,781,793,798,810,819,837,848,853,864,875,880,886,897,903,917,922,942,956,961,978,984,995,1006,1020,1031,1049,1067,1072,1081,1099,1111,1116,1130,1142,1147,1165,1182,1187,1198,1216,1231,1237,1251,1259,1264,1283,1294,1308,1314,1328],1,[19,30,41,55,66,84,92,105,123,133,139,157,166,171,183,201,216,221,235,243,248,268,278,293,298,312,317,332,343,354,365,377,382,395,412,423,437,443,453,466,477,483,504,519,537,542,554,566,578,584,593,608,621,630,636,647,658,672,686,692,709,726,731,749,760,781,793,798,810,819,837,848,853,864,875,880,886,897,903,917,922,942,956,961,978,984,995,1006,1020,1031,1049,1067,1072,1081,1099,1111,1116,1130,1142,1147,1165,1182,1187,1198,1216,1231,1237,1251,1259,1264,1283,1294,1308,1314,1328,1333],28]]]},{"bounds":[196,30,1671,110],"containerID":"_idContainer7658","frameID":54732,"oriPageNo":450,"textBoundary":[[["SOCIAL MEDIA AS A SOURCE OF NEWS\n",[23,56,106,143,160,202,229,243,297,328,370,387,429,443,485,519,532,574,588,621,670,714,749,787,818,831,881,911,924,974,1004,1065,1100],1,[56,106,143,160,202,229,243,297,328,370,387,429,443,485,519,532,574,588,621,670,714,749,787,818,831,881,911,924,974,1004,1065,1100,1115],79]]]},{"bounds":[103,984,1496,1056],"containerID":"_idContainer7654","frameID":282230,"oriPageNo":450,"textBoundary":[[["SOURCE: GWI (Q2 2025",[6,15,28,39,48,58,66,70,74,86,101,104,108,112],17,[15,28,39,48,58,66,70,74,86,101,104,108,112,171],36],["). NOTE: ONLY INCLUDES INTERNET USERS AGED 16+ WHO HAVE USED AT LEAST ONE SOCIAL MEDIA PLATFORM IN THE PAST MONTH. COMPARABILITY: CHANGES IN AUDIENCE ",[171,176,179,183,195,208,215,223,227,231,243,256,260,269,272,276,288,298,304,314,324,331,339,343,347,359,365,373,381,393,401,407,411,421,429,437,444,452,456,465,477,485,495,498,506,515,523,526,541,552,564,568,578,587,596,604,607,617,625,633,643,647,656,662,666,671,679,689,697,704,707,720,732,740,743,751,764,774,778,788,793,797,810,818,828,832,841,845,852,858,867,874,881,893,901,915,918,922,934,938,944,955,962,966,972,982,990,997,1000,1014,1026,1038,1045,1056,1059,1063,1072,1085,1099,1107,1118,1128,1138,1148,1153,1160,1164,1172,1181,1185,1189,1199,1210,1219,1231,1243,1251,1259,1262,1266,1278,1282,1291,1302,1312,1315,1323,1335,1345,1353],17,[176,179,183,195,208,215,223,227,231,243,256,260,269,272,276,288,298,304,314,324,331,339,343,347,359,365,373,381,393,401,407,411,421,429,437,444,452,456,465,477,485,495,498,506,515,523,526,541,552,564,568,578,587,596,604,607,617,625,633,643,647,656,662,666,671,679,689,697,704,707,720,732,740,743,751,764,774,778,788,793,797,810,818,828,832,841,845,852,858,867,874,881,893,901,915,918,922,934,938,944,955,962,966,972,982,990,997,1000,1014,1026,1038,1045,1056,1059,1063,1072,1085,1099,1107,1118,1128,1138,1148,1153,1160,1164,1172,1181,1185,1189,1199,1210,1219,1231,1243,1251,1259,1262,1266,1278,1282,1291,1302,1312,1315,1323,1335,1345,1353,1357],36]],[["COMPOSITION AND SURVEY METHODOLOGY. SEE NOTES ON DATA.\n",[6,16,29,42,49,62,70,74,80,84,97,109,112,122,134,144,148,156,166,174,182,190,199,202,216,223,230,241,253,263,276,281,293,305,312,315,319,327,335,342,346,358,370,377,384,393,396,409,421,425,434,444,450,460,464],36,[16,29,42,49,62,70,74,80,84,97,109,112,122,134,144,148,156,166,174,182,190,199,202,216,223,230,241,253,263,276,281,293,305,312,315,319,327,335,342,346,358,370,377,384,393,396,409,421,425,434,444,450,460,464,468],55]]]}],"pageNo":450},{"frameData":[{"bounds":[17,989,112,1056],"containerID":"_idContainer7667","frameID":1583,"oriPageNo":10,"textBoundary":[[["451",21,20,58,47],["\n",58,20,63,47]]]},{"bounds":[1690,137,1895,158],"containerID":"_idContainer7673","frameID":1949,"oriPageNo":10,"textBoundary":[[["GLOBAL 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65+*\n",[1653,1659,1672,1686,1695,1710],30,[1659,1672,1686,1695,1710,1715],60]]]},{"bounds":[57,859,1883,891],"containerID":"_idContainer7670","frameID":812822,"oriPageNo":76,"textBoundary":[[["\u0016\n",[1,1803],1,[13,1803],26]],[["FEMALE\n",[27,35,44,61,73,80,89],2,[35,44,61,73,80,89,94],26]],[["MALE\n",[163,180,192,199,209],2,[180,192,199,209,213],26]],[["FEMALE\n",[340,348,357,374,386,393,402],2,[348,357,374,386,393,402,407],26]],[["MALE\n",[475,492,504,511,521],2,[492,504,511,521,525],26]],[["FEMALE\n",[652,660,669,686,698,705,714],2,[660,669,686,698,705,714,719],26]],[["MALE\n",[787,804,816,823,833],2,[804,816,823,833,837],26]],[["FEMALE\n",[964,972,981,998,1010,1017,1026],2,[972,981,998,1010,1017,1026,1031],26]],[["MALE\n",[1099,1116,1128,1135,1145],2,[1116,1128,1135,1145,1149],26]],[["FEMALE\n",[1276,1284,1293,1310,1322,1329,1338],2,[1284,1293,1310,1322,1329,1338,1343],26]],[["MALE\n",[1411,1428,1440,1447,1457],2,[1428,1440,1447,1457,1461],26]],[["FEMALE\n",[1588,1596,1605,1622,1634,1641,1650],2,[1596,1605,1622,1634,1641,1650,1655],26]],[["MALE\n",[1723,1740,1752,1759,1769],2,[1740,1752,1759,1769,1773],26]]]},{"bounds":[103,984,1496,1056],"containerID":"_idContainer7672","frameID":826207,"oriPageNo":451,"textBoundary":[[["SOURCE: GWI (Q2 2025",[6,15,28,39,48,58,66,70,74,86,101,104,108,112],7,[15,28,39,48,58,66,70,74,86,101,104,108,112,171],27],["). NOTES: ONLY INCLUDES INTERNET USERS AGED 16+ WHO HAVE USED AT LEAST ONE SOCIAL MEDIA PLATFORM IN THE PAST MONTH. (*) DATA FOR AUDIENCES AGED 65+ ARE ",[171,176,179,183,195,208,215,223,232,236,239,252,264,269,277,281,285,297,307,312,322,332,340,348,351,355,367,374,381,389,401,409,416,419,429,438,445,453,461,464,474,486,493,503,507,514,523,531,535,550,560,573,577,587,596,605,612,616,626,634,642,652,655,664,671,674,680,688,697,706,712,716,728,741,748,752,760,772,783,786,796,802,805,819,826,836,840,850,853,861,867,876,882,889,902,910,923,927,931,943,946,953,963,971,975,981,991,999,1005,1009,1022,1035,1047,1054,1064,1068,1071,1075,1083,1087,1091,1100,1109,1115,1125,1129,1136,1148,1156,1160,1169,1179,1189,1193,1201,1213,1223,1230,1238,1242,1251,1263,1271,1281,1284,1293,1302,1310,1313,1323,1331,1339],8,[176,179,183,195,208,215,223,232,236,239,252,264,269,277,281,285,297,307,312,322,332,340,348,351,355,367,374,381,389,401,409,416,419,429,438,445,453,461,464,474,486,493,503,507,514,523,531,535,550,560,573,577,587,596,605,612,616,626,634,642,652,655,664,671,674,680,688,697,706,712,716,728,741,748,752,760,772,783,786,796,802,805,819,826,836,840,850,853,861,867,876,882,889,902,910,923,927,931,943,946,953,963,971,975,981,991,999,1005,1009,1022,1035,1047,1054,1064,1068,1071,1075,1083,1087,1091,1100,1109,1115,1125,1129,1136,1148,1156,1160,1169,1179,1189,1193,1201,1213,1223,1230,1238,1242,1251,1263,1271,1281,1284,1293,1302,1310,1313,1323,1331,1339,1342],27]],[["NOT YET AVAILABLE IN ALL COUNTRIES, SO FINDINGS FOR AUDIENCES AGED 65+ MAY NOT BE DIRECTLY COMPARABLE WITH THOSE FOR OTHER AGE GROUPS. COMPARABILITY: CHANGES IN AUDIENCE ",[6,18,30,37,41,49,57,63,67,76,84,94,97,104,113,122,127,135,138,142,154,158,168,173,179,182,192,205,215,227,234,242,245,253,261,264,268,276,288,292,299,302,315,325,328,341,352,360,364,371,383,391,395,404,414,424,428,436,448,458,465,474,477,486,498,506,516,519,528,537,545,548,562,571,579,583,595,607,614,617,626,633,637,647,650,658,666,676,683,687,696,699,709,722,735,741,751,760,769,778,783,791,794,810,813,820,830,834,841,851,863,871,879,883,889,902,910,913,925,932,942,950,958,961,971,983,990,994,1006,1013,1026,1036,1043,1051,1055,1058,1068,1080,1094,1103,1113,1124,1134,1144,1148,1155,1160,1168,1177,1181,1185,1195,1205,1215,1227,1239,1247,1255,1258,1262,1274,1278,1287,1297,1307,1311,1319,1331,1341,1349],27,[18,30,37,41,49,57,63,67,76,84,94,97,104,113,122,127,135,138,142,154,158,168,173,179,182,192,205,215,227,234,242,245,253,261,264,268,276,288,292,299,302,315,325,328,341,352,360,364,371,383,391,395,404,414,424,428,436,448,458,465,474,477,486,498,506,516,519,528,537,545,548,562,571,579,583,595,607,614,617,626,633,637,647,650,658,666,676,683,687,696,699,709,722,735,741,751,760,769,778,783,791,794,810,813,820,830,834,841,851,863,871,879,883,889,902,910,913,925,932,942,950,958,961,971,983,990,994,1006,1013,1026,1036,1043,1051,1055,1058,1068,1080,1094,1103,1113,1124,1134,1144,1148,1155,1160,1168,1177,1181,1185,1195,1205,1215,1227,1239,1247,1255,1258,1262,1274,1278,1287,1297,1307,1311,1319,1331,1341,1349,1353],46]],[["COMPOSITION AND SURVEY METHODOLOGY. SEE NOTES ON DATA.\n",[6,16,29,42,49,62,70,74,80,84,97,109,112,122,134,144,148,156,166,174,182,190,199,202,216,223,230,241,253,263,276,281,293,305,312,315,319,327,335,342,346,358,370,377,384,393,396,409,421,425,434,444,450,460,464],46,[16,29,42,49,62,70,74,80,84,97,109,112,122,134,144,148,156,166,174,182,190,199,202,216,223,230,241,253,263,276,281,293,305,312,315,319,327,335,342,346,358,370,377,384,393,396,409,421,425,434,444,450,460,464,468],65]]]}],"pageNo":451},{"frameData":[{"bounds":[209,729,1711,855],"containerID":"_idContainer7683","frameID":1209322,"oriPageNo":452,"textBoundary":[[["YOUTUBE\n",[537,593,672,742,786,856,914,964],3,[593,672,742,786,856,914,964,987],125]]]}],"pageNo":452},{"frameData":[{"bounds":[17,989,112,1056],"containerID":"_idContainer7688","frameID":1583,"oriPageNo":10,"textBoundary":[[["453",20,20,59,47],["\n",59,20,64,47]]]},{"bounds":[1690,137,1895,158],"containerID":"_idContainer7691","frameID":1949,"oriPageNo":10,"textBoundary":[[["GLOBAL OVERVIEW\n",[37,48,54,66,75,85,91,94,106,115,123,131,141,145,153,168],1,[48,54,66,75,85,91,94,106,115,123,131,141,145,153,168,171],19]]]},{"bounds":[6,26,232,154],"containerID":"_idContainer7696","frameID":2029,"oriPageNo":10,"textBoundary":[[["OCT",55,9,145,70],["\n",145,9,157,70]],[["2025",43,55,157,116],["\n",157,55,160,116]]]},{"bounds":[103,984,1496,1056],"containerID":"_idContainer7690","frameID":657456,"oriPageNo":112,"textBoundary":[[["SOURCE: GWI (Q2 2025",[6,15,28,39,48,58,66,70,74,86,101,104,108,112],17,[15,28,39,48,58,66,70,74,86,101,104,108,112,171],36],["). NOTE: PERCENTAGE CHANGE VALUES SHOWN IN THE WHITE CIRCLES REPRESENT RELATIVE CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL ",[171,176,179,183,195,208,215,223,227,231,238,246,253,264,271,283,289,298,310,318,321,332,342,352,364,376,384,387,395,405,410,420,428,436,439,448,458,470,485,497,501,505,517,521,527,538,545,549,564,574,578,585,592,596,606,610,618,628,633,641,649,652,660,668,675,683,690,698,706,718,724,728,736,743,750,759,765,769,778,785,789,799,810,819,832,844,851,855,859,863,866,874,878,881,891,903,907,911,923,933,941,949,958,966,974,978,990,997,1000,1009,1018,1029,1033,1039,1047,1059,1073,1076,1086,1090,1098,1104,1114,1121,1128,1132,1144,1156,1159,1167,1177,1182,1193,1200,1204,1216,1223,1227,1235,1244,1255,1259,1274,1286,1296,1302,1312,1316,1323,1336,1345,1355,1361],17,[176,179,183,195,208,215,223,227,231,238,246,253,264,271,283,289,298,310,318,321,332,342,352,364,376,384,387,395,405,410,420,428,436,439,448,458,470,485,497,501,505,517,521,527,538,545,549,564,574,578,585,592,596,606,610,618,628,633,641,649,652,660,668,675,683,690,698,706,718,724,728,736,743,750,759,765,769,778,785,789,799,810,819,832,844,851,855,859,863,866,874,878,881,891,903,907,911,923,933,941,949,958,966,974,978,990,997,1000,1009,1018,1029,1033,1039,1047,1059,1073,1076,1086,1090,1098,1104,1114,1121,1128,1132,1144,1156,1159,1167,1177,1182,1193,1200,1204,1216,1223,1227,1235,1244,1255,1259,1274,1286,1296,1302,1312,1316,1323,1336,1345,1355,1361,1365],36]],[["60%, NOT 70%). COMPARABILITY: CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY. SEE NOTES ON DATA.\n",[6,15,24,36,39,43,55,67,73,77,85,94,105,109,112,116,125,138,152,160,171,181,192,201,206,213,218,225,234,239,242,252,263,273,285,297,304,312,316,320,332,335,345,355,365,369,376,388,399,406,410,420,432,446,453,465,473,477,484,488,500,512,516,526,538,548,551,559,570,577,586,594,602,606,619,627,634,644,657,667,679,684,697,708,715,719,723,731,738,746,749,762,774,780,788,796,800,813,825,828,838,847,853,864,867],36,[15,24,36,39,43,55,67,73,77,85,94,105,109,112,116,125,138,152,160,171,181,192,201,206,213,218,225,234,239,242,252,263,273,285,297,304,312,316,320,332,335,345,355,365,369,376,388,399,406,410,420,432,446,453,465,473,477,484,488,500,512,516,526,538,548,551,559,570,577,586,594,602,606,619,627,634,644,657,667,679,684,697,708,715,719,723,731,738,746,749,762,774,780,788,796,800,813,825,828,838,847,853,864,867,871],55]]]},{"bounds":[210,107,1671,136],"containerID":"_idContainer7693","frameID":1141390,"oriPageNo":453,"textBoundary":[[["PERCENTAGE OF INTERNET USERS AGED 16+ WHO SAY THAT THEY USED YOUTUBE AT LEAST ONCE WITHIN THE PAST MONTH\n",[9,19,30,41,55,66,84,92,105,123,133,139,157,166,171,177,194,204,214,226,243,254,264,269,283,295,306,317,328,333,347,364,375,389,394,405,418,429,434,456,471,489,494,505,518,530,535,545,559,572,582,587,597,612,623,635,640,654,666,677,691,696,707,725,740,749,764,776,786,792,805,814,819,827,838,852,864,873,879,897,914,929,940,945,967,972,981,996,1002,1019,1024,1034,1049,1060,1065,1074,1088,1099,1109,1114,1133,1151,1168,1178,1193],1,[19,30,41,55,66,84,92,105,123,133,139,157,166,171,177,194,204,214,226,243,254,264,269,283,295,306,317,328,333,347,364,375,389,394,405,418,429,434,456,471,489,494,505,518,530,535,545,559,572,582,587,597,612,623,635,640,654,666,677,691,696,707,725,740,749,764,776,786,792,805,814,819,827,838,852,864,873,879,897,914,929,940,945,967,972,981,996,1002,1019,1024,1034,1049,1060,1065,1074,1088,1099,1109,1114,1133,1151,1168,1178,1193,1199],28]]]},{"bounds":[196,30,1671,110],"containerID":"_idContainer7694","frameID":1141415,"oriPageNo":453,"textBoundary":[[["YOUTUBE USE\n",[23,58,108,151,178,222,258,288,302,345,378,410],1,[58,108,151,178,222,258,288,302,345,378,410,425],79]]]}],"pageNo":453},{"frameData":[{"bounds":[17,989,112,1056],"containerID":"_idContainer7703","frameID":1583,"oriPageNo":10,"textBoundary":[[["454",20,20,59,47],["\n",59,20,64,47]]]},{"bounds":[1690,137,1895,158],"containerID":"_idContainer7706","frameID":1949,"oriPageNo":10,"textBoundary":[[["GLOBAL OVERVIEW\n",[37,48,54,66,75,85,91,94,106,115,123,131,141,145,153,168],1,[48,54,66,75,85,91,94,106,115,123,131,141,145,153,168,171],19]]]},{"bounds":[6,26,232,154],"containerID":"_idContainer7711","frameID":2029,"oriPageNo":10,"textBoundary":[[["OCT",55,9,145,70],["\n",145,9,157,70]],[["2025",43,55,157,116],["\n",157,55,160,116]]]},{"bounds":[103,984,1496,1056],"containerID":"_idContainer7705","frameID":2492,"oriPageNo":72,"textBoundary":[[["SOURCE: GWI (Q2 2025",[6,15,28,39,48,58,66,70,74,85,101,104,108,112],26,[15,28,39,48,58,66,70,74,85,101,104,108,112,171],46],["). 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ADVISORY: DOES NOT INCLUDE DATA FOR DOUYIN. NOTE: PERCENTAGE CHANGE VALUES SHOWN IN THE WHITE CIRCLES REPRESENT RELATIVE CHANGE (I.E. 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ADVISORY: DOES NOT INCLUDE DATA FOR DOUYIN. COMPARABILITY: CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY. 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COMPARABILITY: CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY. 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NOTE: PERCENTAGE CHANGE VALUES SHOWN IN THE WHITE CIRCLES REPRESENT RELATIVE CHANGE (I.E. 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COMPARABILITY: CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY. 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NOTE: PERCENTAGE CHANGE VALUES SHOWN IN THE WHITE CIRCLES REPRESENT RELATIVE CHANGE (I.E. 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ADVISORY: VALUES MAY NOT MATCH SHARE OF TOTAL ACTIVE USER BASE. USER AGE MISSTATEMENTS MAY DISTORT SOURCE DATA. COMPARABILITY: SOURCE DATA ",[6,14,27,30,38,48,53,64,71,79,83,96,105,113,117,129,141,148,151,159,169,183,187,193,205,209,217,226,235,246,250,253,264,274,285,290,298,311,320,329,333,337,345,354,360,370,377,385,389,403,411,420,423,436,447,454,458,471,481,487,497,507,511,519,530,539,547,555,558,571,578,581,587,599,605,615,620,624,633,644,650,654,663,670,674,684,692,700,708,711,719,729,737,745,748,752,762,770,778,785,789,798,810,818,821,835,839,847,855,861,870,877,884,898,905,917,924,932,935,949,958,966,970,980,983,992,998,1010,1018,1025,1028,1036,1049,1059,1067,1077,1084,1088,1097,1106,1112,1123,1126,1130,1139,1152,1166,1174,1185,1195,1206,1215,1220,1227,1231,1239,1248,1252,1256,1264,1276,1287,1294,1305,1312,1316,1325,1334,1340,1350],39,[14,27,30,38,48,53,64,71,79,83,96,105,113,117,129,141,148,151,159,169,183,187,193,205,209,217,226,235,246,250,253,264,274,285,290,298,311,320,329,333,337,345,354,360,370,377,385,389,403,411,420,423,436,447,454,458,471,481,487,497,507,511,519,530,539,547,555,558,571,578,581,587,599,605,615,620,624,633,644,650,654,663,670,674,684,692,700,708,711,719,729,737,745,748,752,762,770,778,785,789,798,810,818,821,835,839,847,855,861,870,877,884,898,905,917,924,932,935,949,958,966,970,980,983,992,998,1010,1018,1025,1028,1036,1049,1059,1067,1077,1084,1088,1097,1106,1112,1123,1126,1130,1139,1152,1166,1174,1185,1195,1206,1215,1220,1227,1231,1239,1248,1252,1256,1264,1276,1287,1294,1305,1312,1316,1325,1334,1340,1350,1354],58]],[["INCONSISTENCIES MAY MEAN THAT VALUES SHOWN HERE DO NOT CORRELATE WITH VALUES SHOWN ELSEWHERE IN THIS REPORT. SOURCE DATA REVISIONS. BASE REVISIONS. SEE NOTES ON 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SEE NOTES ON 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COMPARABILITY: CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY. 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NOTE: PERCENTAGE CHANGE VALUES SHOWN IN THE WHITE CIRCLES REPRESENT RELATIVE CHANGE (I.E. 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NOTE: PERCENTAGE CHANGE VALUES SHOWN IN THE WHITE CIRCLES REPRESENT RELATIVE CHANGE (I.E. 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OTHER AGE GROUPS. COMPARABILITY: CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY. SEE NOTES ON DATA.\n",[6,13,26,33,37,49,56,66,74,82,85,94,106,114,118,129,137,150,160,167,175,179,182,192,204,218,226,237,247,258,267,272,279,284,292,300,305,308,319,329,339,351,363,370,378,382,386,398,401,411,421,431,435,442,455,465,472,476,486,498,512,519,531,540,543,550,554,566,578,582,592,604,614,617,625,636,643,652,660,668,672,685,693,700,710,723,733,745,750,763,774,782,785,789,797,804,812,815,828,840,847,854,862,866,879,891,895,904,913,919,930,934],36,[13,26,33,37,49,56,66,74,82,85,94,106,114,118,129,137,150,160,167,175,179,182,192,204,218,226,237,247,258,267,272,279,284,292,300,305,308,319,329,339,351,363,370,378,382,386,398,401,411,421,431,435,442,455,465,472,476,486,498,512,519,531,540,543,550,554,566,578,582,592,604,614,617,625,636,643,652,660,668,672,685,693,700,710,723,733,745,750,763,774,782,785,789,797,804,812,815,828,840,847,854,862,866,879,891,895,904,913,919,930,934,937],55]]]}],"pageNo":672},{"frameData":[{"bounds":[17,989,112,1056],"containerID":"_idContainer11733","frameID":1583,"oriPageNo":10,"textBoundary":[[["673",21,20,58,47],["\n",58,20,63,47]]]},{"bounds":[1690,137,1895,158],"containerID":"_idContainer11736","frameID":1949,"oriPageNo":10,"textBoundary":[[["GLOBAL OVERVIEW\n",[37,48,54,66,75,85,91,94,106,115,123,131,141,145,153,168],1,[48,54,66,75,85,91,94,106,115,123,131,141,145,153,168,171],19]]]},{"bounds":[6,26,232,154],"containerID":"_idContainer11741","frameID":2029,"oriPageNo":10,"textBoundary":[[["OCT",55,9,145,70],["\n",145,9,157,70]],[["2025",43,55,157,116],["\n",157,55,160,116]]]},{"bounds":[103,984,1496,1056],"containerID":"_idContainer11735","frameID":112549,"oriPageNo":673,"textBoundary":[[["SOURCE: GWI (Q2 2025",[6,15,28,39,48,58,66,70,74,85,101,104,108,112],17,[15,28,39,48,58,66,70,74,85,101,104,108,112,171],36],["). NOTE: PERCENTAGES REPRESENT THE SHARE OF INTERNET USERS AGED 16+ WHO SAY THAT THEY USE AN AD-BLOCKING TOOL FOR AT LEAST SOME OF THEIR ONLINE ACTIVITIES. 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NOTE: PERCENTAGE CHANGE VALUES SHOWN IN THE WHITE CIRCLES REPRESENT RELATIVE CHANGE (I.E. 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For example, one person may maintain ",[10,15,26,39,44,55,60,73,84,97,102,111,117,123,133,146,154,159,171,182,195,212,225,230,242,247,253,266,278,290,296,309,321,328,337,350,362,367,384,398,409,415,432,445,450,462,467,480,485,497],211,[15,26,39,44,55,60,73,84,97,102,111,117,123,133,146,154,159,171,182,195,212,225,230,242,247,253,266,278,290,296,309,321,328,337,350,362,367,384,398,409,415,432,445,450,462,467,480,485,497,502],240]],[["more than one active presence (account) on the same ",[10,27,40,47,59,64,70,81,94,106,112,125,137,149,155,168,179,184,189,199,211,217,230,237,249,258,270,282,292,304,310,317,330,341,351,364,376,387,392,399,405,418,430,436,441,453,465,471,479,492,509,521],241,[27,40,47,59,64,70,81,94,106,112,125,137,149,155,168,179,184,189,199,211,217,230,237,249,258,270,282,292,304,310,317,330,341,351,364,376,387,392,399,405,418,430,436,441,453,465,471,479,492,509,521,527],270]],[["social media platform. Similarly, some accounts may ",[10,18,31,42,47,60,65,71,88,100,113,118,131,137,150,155,169,175,181,194,201,218,224,229,242,247,264,269,275,288,295,300,310,316,322,331,344,361,373,378,391,402,413,426,437,449,454,463,469,486,499,511],271,[18,31,42,47,60,65,71,88,100,113,118,131,137,150,155,169,175,181,194,201,218,224,229,242,247,264,269,275,288,295,300,310,316,322,331,344,361,373,378,391,402,413,426,437,449,454,463,469,486,499,511,517],300]],[["r",10,301,17,330],["e",17,301,29,330],["p",29,301,42,330],["r",42,301,49,330],["e",49,301,61,330],["s",61,301,69,330],["e",69,301,81,330],["n",81,301,93,330],["t",93,301,98,330],[" ",98,301,104,330],["‘",104,301,109,330],["n",109,301,121,330],["o",121,301,134,330],["n",134,301,146,330],["-",146,301,154,330],["h",154,301,165,330],["u",165,301,177,330],["m",177,301,194,330],["a",194,301,207,330],["n",207,301,217,330],["’",217,301,224,330],[" ",224,301,230,330],["e",230,301,242,330],["n",242,301,253,330],["t",253,301,259,330],["i",259,301,264,330],["t",264,301,269,330],["i",269,301,274,330],["e",274,301,286,330],["s",286,301,295,330],[",",295,301,301,330],[" ",301,301,307,330],["i",307,301,312,330],["n",312,301,323,330],["c",323,301,334,330],["l",334,301,339,330],["u",339,301,351,330],["d",351,301,364,330],["i",364,301,369,330],["n",369,301,380,330],["g",380,301,393,330],[":",393,301,399,330],[" ",399,301,405,330],["p",405,301,418,330],["e",418,301,430,330],["t",430,301,435,330],["s",435,301,444,330],[" ",444,301,450,330],["a",450,301,463,330],["n",463,301,474,330],["d",474,301,488,330],[" ",488,301,493,330]],[["a",10,331,23,360],["n",23,331,34,360],["i",34,331,39,360],["m",39,331,56,360],["a",56,331,69,360],["l",69,331,74,360],["s",74,331,83,360],[";",83,331,88,360],[" ",88,331,94,360],["h",94,331,106,360],["i",106,331,111,360],["s",111,331,119,360],["t",119,331,125,360],["o",125,331,138,360],["r",138,331,145,360],["i",145,331,150,360],["c",150,331,161,360],["a",161,331,174,360],["l",174,331,179,360],[" ",179,331,185,360],["f",185,331,185,360],["i",185,331,196,360],["g",196,331,209,360],["u",209,331,221,360],["r",221,331,228,360],["e",228,331,240,360],["s",240,331,248,360],[";",248,331,254,360],[" ",254,331,260,360],["b",260,331,273,360],["u",273,331,284,360],["s",284,331,293,360],["i",293,331,298,360],["n",298,331,310,360],["e",310,331,322,360],["s",322,331,330,360],["s",330,331,339,360],["e",339,331,351,360],["s",351,331,360,360],[",",360,331,366,360],[" ",366,331,372,360],["c",372,331,383,360],["a",383,331,395,360],["u",395,331,407,360],["s",407,331,416,360],["e",416,331,428,360],["s",428,331,436,360],[",",436,331,442,360],[" ",442,331,448,360],["g",448,331,461,360],["r",461,331,468,360],["o",468,331,481,360],["u",481,331,492,360],["p",492,331,505,360],["s",505,331,514,360],[",",514,331,520,360],[" ",520,331,526,360]],[["and organisations; places of interest; etc.\n",[10,23,34,47,53,66,73,86,99,111,116,125,138,143,148,161,173,181,187,193,206,211,224,235,247,255,261,274,280,286,291,303,308,320,327,339,348,353,359,365,377,382,393,399],361,[23,34,47,53,66,73,86,99,111,116,125,138,143,148,161,173,181,187,193,206,211,224,235,247,255,261,274,280,286,291,303,308,320,327,339,348,353,359,365,377,382,393,399,405],390]],[["A",10,421,25,450],["s",25,421,34,450],[" ",34,421,40,450],["a",40,421,53,450],[" ",53,421,59,450],["r",59,421,66,450],["e",66,421,78,450],["s",78,421,87,450],["u",87,421,98,450],["l",98,421,103,450],["t",103,421,108,450],[",",108,421,114,450],[" ",114,421,120,450],["t",120,421,125,450],["h",125,421,137,450],["e",137,421,149,450],[" ",149,421,155,450],["f",155,421,155,450],["i",155,421,166,450],["g",166,421,179,450],["u",179,421,191,450],["r",191,421,198,450],["e",198,421,210,450],["s",210,421,219,450],[" ",219,421,224,450],["w",224,421,241,450],["e",241,421,253,450],[" ",253,421,259,450],["r",259,421,266,450],["e",266,421,278,450],["p",278,421,291,450],["o",291,421,304,450],["r",304,421,312,450],["t",312,421,317,450],[" ",317,421,323,450],["f",323,421,329,450],["o",329,421,342,450],["r",342,421,349,450],[" ",349,421,355,450],["s",355,421,364,450],["o",364,421,377,450],["c",377,421,388,450],["i",388,421,393,450],["a",393,421,406,450],["l",406,421,411,450],[" ",411,421,417,450],["m",417,421,434,450],["e",434,421,446,450],["d",446,421,459,450],["i",459,421,464,450],["a",464,421,477,450],[" ",477,421,483,450],["u",483,421,494,450],["s",494,421,503,450],["e",503,421,515,450],["r",515,421,522,450],["s",522,421,531,450],[" ",531,421,537,450]],[["may exceed internet user numbers. However, while this ",[10,27,40,51,57,69,79,90,102,114,127,133,138,150,155,167,174,186,198,203,209,221,229,241,249,255,266,277,294,308,319,327,336,341,347,364,376,393,404,415,427,433,438,444,461,473,478,483,495,501,506,518,523,532],451,[27,40,51,57,69,79,90,102,114,127,133,138,150,155,167,174,186,198,203,209,221,229,241,249,255,266,277,294,308,319,327,336,341,347,364,376,393,404,415,427,433,438,444,461,473,478,483,495,501,506,518,523,532,537],480]],[["may seem counter-intuitive or surprising, such instances ",[10,27,40,51,57,66,78,90,107,113,123,136,148,159,165,177,183,191,196,208,213,225,230,235,240,250,262,268,281,289,295,303,315,322,335,343,348,356,361,373,386,392,398,406,418,429,441,446,451,463,472,477,490,502,512,524,533],481,[27,40,51,57,66,78,90,107,113,123,136,148,159,165,177,183,191,196,208,213,225,230,235,240,250,262,268,281,289,295,303,315,322,335,343,348,356,361,373,386,392,398,406,418,429,441,446,451,463,472,477,490,502,512,524,533,539],510]],[["do not represent errors in the data or in our reporting. 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caution ",[10,15,28,41,47,58,71,77,89,97,103,116,122,128,140,153,164,176,182,189,201,206,217,228,241,252,257,263,274,286,299,307,312,318,324,337,348,354,359,372,378,389,402,411,423,429,440,449,461,467,478,491,502,508,513,526,538],1,[15,28,41,47,58,71,77,89,97,103,116,122,128,140,153,164,176,182,189,201,206,217,228,241,252,257,263,274,286,299,307,312,318,324,337,348,354,359,372,378,389,402,411,423,429,440,449,461,467,478,491,502,508,513,526,538,540],30]],[["when comparing data from different reports, because ",[10,27,38,50,62,68,79,91,108,122,135,142,147,159,172,178,191,204,209,222,228,234,241,254,272,277,290,295,302,308,320,327,339,351,356,362,369,381,394,407,415,420,429,435,441,454,466,477,490,501,510,522],31,[27,38,50,62,68,79,91,108,122,135,142,147,159,172,178,191,204,209,222,228,234,241,254,272,277,290,295,302,308,320,327,339,351,356,362,369,381,394,407,415,420,429,435,441,454,466,477,490,501,510,522,528],60]],[["changes to research samples, base data, research 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comparable.\n",[10,27,39,52,63,69,75,86,99,105,110,121,134,139,150,162,171,177,190,197,209,215,226,239,245,250,261,274,291,304,317,324,337,350,355,367,373],121,[27,39,52,63,69,75,86,99,105,110,121,134,139,150,162,171,177,190,197,209,215,226,239,245,250,261,274,291,304,317,324,337,350,355,367,373,379],150]],[["Furthermore, due to the differing data collection and ",[10,20,31,39,45,56,68,76,93,106,113,125,130,136,149,161,173,179,184,197,203,208,220,232,238,251,256,262,268,280,288,293,304,318,323,337,350,355,368,374,385,398,403,408,420,431,436,441,454,466,472,485,496,510],181,[20,31,39,45,56,68,76,93,106,113,125,130,136,149,161,173,179,184,197,203,208,220,232,238,251,256,262,268,280,288,293,304,318,323,337,350,355,368,374,385,398,403,408,420,431,436,441,454,466,472,485,496,510,515],210]],[["treatment methodologies, and the different periods 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For example, data ",[10,23,36,41,54,60,73,86,91,103,108,117,123,128,140,147,160,171,184,196,209,220,226,232,237,249,253,262,268,275,287,300,313,321,326,332,338,348,361,368,374,386,397,410,427,440,445,457,462,468,481,494,500,513],301,[23,36,41,54,60,73,86,91,103,108,117,123,128,140,147,160,171,184,196,209,220,226,232,237,249,253,262,268,275,287,300,313,321,326,332,338,348,361,368,374,386,397,410,427,440,445,457,462,468,481,494,500,513,519],330]],[["from surveys often varies over time, even if that data ",[10,16,23,36,53,59,67,79,87,97,109,120,129,135,148,154,160,171,183,189,199,212,220,225,237,246,251,264,274,286,293,299,305,310,327,338,344,350,362,372,384,395,401,406,412,418,424,435,448,454,460,473,486,491,504],331,[16,23,36,53,59,67,79,87,97,109,120,129,135,148,154,160,171,183,189,199,212,220,225,237,246,251,264,274,286,293,299,305,310,327,338,344,350,362,372,384,395,401,406,412,418,424,435,448,454,460,473,486,491,504,510],360]],[["has been collected by the same organisation using the ",[10,21,34,43,49,62,74,86,97,103,114,127,132,137,149,160,165,177,191,196,209,221,226,232,243,255,261,270,283,300,312,318,331,338,351,364,376,381,389,403,408,413,426,438,444,455,464,469,480,493,499,505,516,528],361,[21,34,43,49,62,74,86,97,103,114,127,132,137,149,160,165,177,191,196,209,221,226,232,243,255,261,270,283,300,312,318,331,338,351,364,376,381,389,403,408,413,426,438,444,455,464,469,480,493,499,505,516,528,534],390]],[["same approach in each wave of their research.\n",[10,18,31,48,60,66,79,92,105,112,125,138,149,161,167,172,184,190,202,215,226,237,243,260,273,283,295,301,314,320,326,331,343,355,360,367,373,380,392,401,413,426,433,444,455,461],391,[18,31,48,60,66,79,92,105,112,125,138,149,161,167,172,184,190,202,215,226,237,243,260,273,283,295,301,314,320,326,331,343,355,360,367,373,380,392,401,413,426,433,444,455,461,467],420]],[["In particular, reports of internet user numbers vary ",[10,16,27,33,46,59,67,73,78,89,100,105,118,124,130,136,143,155,168,181,189,194,203,209,222,228,234,239,250,256,268,275,287,299,304,310,321,330,342,349,355,367,378,395,408,420,427,436,442,452,465,474,485],451,[16,27,33,46,59,67,73,78,89,100,105,118,124,130,136,143,155,168,181,189,194,203,209,222,228,234,239,250,256,268,275,287,299,304,310,321,330,342,349,355,367,378,395,408,420,427,436,442,452,465,474,485,491],480]],[["considerably between different sources and over time. 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Different organisations may also ",[10,16,29,39,52,60,65,78,86,92,105,116,128,134,143,154,163,173,184,196,204,210,216,232,237,243,249,261,268,280,292,297,303,316,323,336,349,361,366,374,388,393,398,411,423,431,437,454,467,479,485,498,503,511,525],631,[16,29,39,52,60,65,78,86,92,105,116,128,134,143,154,163,173,184,196,204,210,216,232,237,243,249,261,268,280,292,297,303,316,323,336,349,361,366,374,388,393,398,411,423,431,437,454,467,479,485,498,503,511,525,530],660]],[["adopt different approaches to sampling the population ",[10,23,36,49,62,67,73,86,91,98,104,116,123,135,146,152,157,170,183,196,203,216,230,240,252,264,273,279,284,297,303,312,325,342,355,360,365,376,390,395,401,412,424,430,443,456,469,481,486,499,505,510,523,534],661,[23,36,49,62,67,73,86,91,98,104,116,123,135,146,152,157,170,183,196,203,216,230,240,252,264,273,279,284,297,303,312,325,342,355,360,365,376,390,395,401,412,424,430,443,456,469,481,486,499,505,510,523,534,540],690]],[["for research into internet use, and variations in areas ",[10,15,28,36,42,49,61,70,81,94,101,112,124,130,135,147,152,165,171,176,187,193,205,212,224,236,241,247,258,267,279,285,290,303,315,328,334,344,357,365,370,383,388,393,406,418,427,432,437,449,455,468,475,487,500,509],691,[15,28,36,42,49,61,70,81,94,101,112,124,130,135,147,152,165,171,176,187,193,205,212,224,236,241,247,258,267,279,285,290,303,315,328,334,344,357,365,370,383,388,393,406,418,427,432,437,449,455,468,475,487,500,509,515],720]],[["such as the age range of the survey population, or the ",[10,18,30,41,52,58,71,80,86,91,103,115,121,134,147,159,165,172,185,196,210,222,227,240,246,252,258,269,281,287,296,307,316,326,337,349,355,368,381,394,405,410,423,429,434,447,458,464,470,483,490,496,502,513,525],721,[18,30,41,52,58,71,80,86,91,103,115,121,134,147,159,165,172,185,196,210,222,227,240,246,252,258,269,281,287,296,307,316,326,337,349,355,368,381,394,405,410,423,429,434,447,458,464,470,483,490,496,502,513,525,531],750]],[["balance between urban and rural respondents, may ",[10,23,36,41,54,65,76,88,94,107,119,125,142,154,166,178,183,195,202,215,228,240,246,259,271,284,290,297,309,316,329,334,340,347,359,367,381,394,405,418,430,442,447,456,462,468,485,498,509],751,[23,36,41,54,65,76,88,94,107,119,125,142,154,166,178,183,195,202,215,228,240,246,259,271,284,290,297,309,316,329,334,340,347,359,367,381,394,405,418,430,442,447,456,462,468,485,498,509,515],780]],[["p",10,781,23,810],["l",23,781,28,810],["a",28,781,41,810],["y",41,781,52,810],[" ",52,781,58,810],["a",58,781,71,810],["n",71,781,83,810],[" ",83,781,89,810],["i",89,781,94,810],["m",94,781,111,810],["p",111,781,124,810],["o",124,781,137,810],["r",137,781,145,810],["t",145,781,150,810],["a",150,781,163,810],["n",163,781,175,810],["t",175,781,180,810],[" ",180,781,186,810],["r",186,781,193,810],["o",193,781,206,810],["l",206,781,211,810],["e",211,781,223,810],[" ",223,781,229,810],["i",229,781,234,810],["n",234,781,246,810],[" 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research.\n",[10,29,42,47,59,65,70,82,95,100,106,122,141,155,161,178,184,196,210,216,227,240,249,255,260,265,282,287,292,304,317,323,328,340,345,357,365,376,388,394,399,411,420,431,439,445,452,464,473,484,497,504,515,527,533],811,[29,42,47,59,65,70,82,95,100,106,122,141,155,161,178,184,196,210,216,227,240,249,255,260,265,282,287,292,304,317,323,328,340,345,357,365,376,388,394,399,411,420,431,439,445,452,464,473,484,497,504,515,527,533,538],840]]]},{"bounds":[74,154,641,1011],"containerID":"_idContainer12048","frameID":115515,"oriPageNo":698,"textBoundary":[[["Note: This page is a summary of our comprehensive ",[10,29,44,52,65,72,78,89,100,105,114,120,133,146,159,171,177,182,191,196,210,216,224,236,253,269,283,291,302,308,321,327,333,346,358,365,371,382,395,412,425,432,444,455,467,479,487,493,503,515],1,[29,44,52,65,72,78,89,100,105,114,120,133,146,159,171,177,182,191,196,210,216,224,236,253,269,283,291,302,308,321,327,333,346,358,365,371,382,395,412,425,432,444,455,467,479,487,493,503,515,521],31]],[["notes on data variance, potential mismatches, \n",[10,21,34,40,52,60,66,79,91,97,110,123,128,142,147,158,171,178,183,196,208,219,231,236,242,255,268,274,286,297,303,308,321,326,332,349,354,362,379,393,398,409,420,433,441,447,453],31,[21,34,40,52,60,66,79,91,97,110,123,128,142,147,158,171,178,183,196,208,219,231,236,242,255,268,274,286,297,303,308,321,326,332,349,354,362,379,393,398,409,420,433,441,447,453,459],61]],[["and curiosities, which you can read in full at \n",[10,23,34,47,53,64,75,83,88,101,110,115,120,125,137,146,152,158,175,186,191,202,214,220,231,244,256,261,272,285,297,303,310,322,335,348,354,359,371,377,383,394,399,405,410,424,429,435],61,[23,34,47,53,64,75,83,88,101,110,115,120,125,137,146,152,158,175,186,191,202,214,220,231,244,256,261,272,285,297,303,310,322,335,348,354,359,371,377,383,394,399,405,410,424,429,435,441],91]],[["https://datareportal.com/notes-on-data.\n",[10,21,27,33,45,54,59,69,81,94,107,112,125,132,144,157,170,178,184,197,202,207,218,231,247,259,271,284,289,301,310,318,331,343,352,365,378,383,396,402],91,[21,27,33,45,54,59,69,81,94,107,112,125,132,144,157,170,178,184,197,202,207,218,231,247,259,271,284,289,301,310,318,331,343,352,365,378,383,396,402,407],121]],[["This report features data from a wide variety of ",[10,20,32,37,46,51,58,70,83,96,104,110,116,122,134,147,152,164,171,183,191,197,210,224,229,242,248,254,261,274,291,297,310,316,333,338,351,363,369,379,392,400,405,417,423,434,440,453,459],151,[20,32,37,46,51,58,70,83,96,104,110,116,122,134,147,152,164,171,183,191,197,210,224,229,242,248,254,261,274,291,297,310,316,333,338,351,363,369,379,392,400,405,417,423,434,440,453,459,465],181]],[["different sources, including market research agencies, ",[10,23,28,34,40,52,59,71,83,88,94,103,116,127,134,145,157,166,172,177,182,194,205,210,221,234,240,251,264,270,287,300,308,318,330,335,341,348,360,369,380,393,400,411,423,429,442,455,467,479,490,495,507,515,521],181,[23,28,34,40,52,59,71,83,88,94,103,116,127,134,145,157,166,172,177,182,194,205,210,221,234,240,251,264,270,287,300,308,318,330,335,341,348,360,369,380,393,400,411,423,429,442,455,467,479,490,495,507,515,521,527],211]],[["internet and social media companies, governments, 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data.\n",[10,26,38,43,48,54,67,76,82,93,105,110,117,130,143,156,162,175,180,185,198,210,218,224,237,249,262,268,281,292,305,311,322,331,336,344,350,363,369,375,380,392,405,411,416,429,443,448,461,467],271,[26,38,43,48,54,67,76,82,93,105,110,117,130,143,156,162,175,180,185,198,210,218,224,237,249,262,268,281,292,305,311,322,331,336,344,350,363,369,375,380,392,405,411,416,429,443,448,461,467,472],301]],[["W",10,331,34,361],["h",34,331,45,361],["e",45,331,57,361],["r",57,331,64,361],["e",64,331,76,361],["v",76,331,86,361],["e",86,331,98,361],["r",98,331,105,361],[" ",105,331,111,361],["p",111,331,124,361],["o",124,331,137,361],["s",137,331,146,361],["s",146,331,155,361],["i",155,331,160,361],["b",160,331,173,361],["l",173,331,178,361],["e",178,331,190,361],[",",190,331,195,361],[" ",195,331,201,361],["w",201,331,218,361],["e",218,331,229,361],["’",229,331,234,361],["v",234,331,244,361],["e",244,331,256,361],[" 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to minimise potential variations between data ",[10,23,30,43,55,62,68,73,86,92,109,114,126,131,148,152,161,173,179,192,205,210,222,234,239,244,257,263,269,279,292,299,304,317,323,328,341,352,361,367,380,392,398,415,427,439,450,456,469,482,488,501],391,[23,30,43,55,62,68,73,86,92,109,114,126,131,148,152,161,173,179,192,205,210,222,234,239,244,257,263,269,279,292,299,304,317,323,328,341,352,361,367,380,392,398,415,427,439,450,456,469,482,488,501,507],421]],[["points, and to offer more reliable comparison across ",[10,23,36,41,52,58,67,72,78,91,103,116,122,127,140,146,159,165,171,183,191,197,214,227,234,246,251,259,270,275,281,294,307,312,324,330,340,353,370,383,396,404,409,418,431,442,448,461,472,479,492,501,510],421,[23,36,41,52,58,67,72,78,91,103,116,122,127,140,146,159,165,171,183,191,197,214,227,234,246,251,259,270,275,281,294,307,312,324,330,340,353,370,383,396,404,409,418,431,442,448,461,472,479,492,501,510,516],451]],[["countries. However, where we believe that standalone ",[10,20,33,45,56,62,69,74,86,95,101,107,123,136,152,164,174,186,192,198,204,221,232,244,251,263,269,286,298,304,317,329,334,339,350,361,373,378,384,395,409,414,420,429,434,447,459,472,485,490,503,514,526],451,[20,33,45,56,62,69,74,86,95,101,107,123,136,152,164,174,186,192,198,204,221,232,244,251,263,269,286,298,304,317,329,334,339,350,361,373,378,384,395,409,414,420,429,434,447,459,472,485,490,503,514,526,532],481]],[["metrics provide a more reliable reference, we use such ",[10,27,39,44,51,56,67,76,82,95,102,115,125,130,143,155,161,174,180,197,210,217,229,235,242,254,259,264,277,290,295,307,313,320,332,338,350,357,369,381,391,403,409,415,431,443,449,461,469,481,487,496,507,518,530],481,[27,39,44,51,56,67,76,82,95,102,115,125,130,143,155,161,174,180,197,210,217,229,235,242,254,259,264,277,290,295,307,313,320,332,338,350,357,369,381,391,403,409,415,431,443,449,461,469,481,487,496,507,518,530,536],511]],[["standalone numbers to ensure more accurate reporting.\n",[10,18,24,37,48,61,74,79,92,104,116,122,133,145,162,175,187,194,203,209,214,227,233,245,256,265,276,283,295,301,318,331,338,350,356,369,380,391,402,409,423,428,440,446,453,465,478,491,499,504,509,521,534,540],511,[18,24,37,48,61,74,79,92,104,116,122,133,145,162,175,187,194,203,209,214,227,233,245,256,265,276,283,295,301,318,331,338,350,356,369,380,391,402,409,423,428,440,446,453,465,478,491,499,504,509,521,534,540,540],541]],[["Please note that some data points may only be ",[10,21,26,38,51,60,72,78,89,102,107,119,125,131,142,155,161,167,175,188,205,217,223,236,250,255,268,274,287,300,305,317,322,331,337,354,367,378,384,397,409,414,425,431,444,456],571,[21,26,38,51,60,72,78,89,102,107,119,125,131,142,155,161,167,175,188,205,217,223,236,250,255,268,274,287,300,305,317,322,331,337,354,367,378,384,397,409,414,425,431,444,456,462],601]],[["available for a limited selection of countries, so we 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boundaries.\n",[12,28,43,49,55,76,82,89,105,112,118,134,149,156,172,179,186,193,199,210,218,225,234,250,264,271,277,292,301,312,319,335,344,351,367,383,398,412,428,444,453,460,474,485,492],513,[28,43,49,55,76,82,89,105,112,118,134,149,156,172,179,186,193,199,210,218,225,234,250,264,271,277,292,301,312,319,335,344,351,367,383,398,412,428,444,453,460,474,485,492,500],549]],[["This report is provided with the ",[12,25,39,45,56,63,72,87,103,119,129,136,143,149,160,167,183,192,207,220,227,243,258,274,281,302,309,315,330,337,344,358,373],577,[25,39,45,56,63,72,87,103,119,129,136,143,149,160,167,183,192,207,220,227,243,258,274,281,302,309,315,330,337,344,358,373,380],613]],[["understanding that it does not constitute 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Accordingly, neither Kepios, nor ",[12,18,32,48,64,85,100,114,120,128,135,154,167,180,197,205,221,228,242,258,264,277,284,291,305,320,326,333,347,362,371,378,395,410,426,432,448,459,466,473,487,504,513],737,[18,32,48,64,85,100,114,120,128,135,154,167,180,197,205,221,228,242,258,264,277,284,291,305,320,326,333,347,362,371,378,395,410,426,432,448,459,466,473,487,504,513,520],773]],[["We Are Social, nor any of the brands or ",[12,40,55,62,81,90,105,112,128,144,158,164,180,186,193,200,215,231,240,247,263,277,291,299,315,322,329,336,350,365,372,389,397,413,428,444,455,462,478,487],769,[40,55,62,81,90,105,112,128,144,158,164,180,186,193,200,215,231,240,247,263,277,291,299,315,322,329,336,350,365,372,389,397,413,428,444,455,462,478,487,494],805]],[["organisations featured or cited herein, nor ",[12,28,36,53,69,83,89,100,116,123,129,145,159,170,177,185,200,216,223,237,245,260,276,284,300,309,316,330,336,342,357,373,381,395,410,418,433,439,454,461,468,482,498,507],801,[28,36,53,69,83,89,100,116,123,129,145,159,170,177,185,200,216,223,237,245,260,276,284,300,309,316,330,336,342,357,373,381,395,410,418,433,439,454,461,468,482,498,507,515],837]]]},{"bounds":[72,153,647,1005],"containerID":"_idContainer12053","frameID":257227,"oriPageNo":699,"textBoundary":[[["This report has been compiled by Kepios Pte. 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