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Similarly, our ",[11,25,40,61,71,91,106,116,129,145,151,164,177,183,199,206,220,231,243,258,267,274,289,295,309,320,332,348,354,367,382,392,399,409,425,431,451,457,463,479,488,494,506,513,523,539,552,561],329,[25,40,61,71,91,106,116,129,145,151,164,177,183,199,206,220,231,243,258,267,274,289,295,309,320,332,348,354,367,382,392,399,409,425,431,451,457,463,479,488,494,506,513,523,539,552,561,561],364]],[["data partners may change the ways in which ",[11,27,43,49,65,77,92,108,118,124,138,152,161,172,183,204,220,233,245,258,272,288,302,317,332,344,350,364,379,390,410,426,440,450,462,468,482,494,514,528,534,547,561],370,[27,43,49,65,77,92,108,118,124,138,152,161,172,183,204,220,233,245,258,272,288,302,317,332,344,350,364,379,390,410,426,440,450,462,468,482,494,514,528,534,547,561,561],405]],[["they source, calculate, or report the data that 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",276,452,283,487],["r",283,452,291,487],["e",291,452,305,487],["s",305,452,316,487],["u",316,452,329,487],["l",329,452,336,487],["t",336,452,342,487],[",",342,452,349,487],[" ",349,452,355,487],["f",355,452,355,487],["i",355,452,368,487],["n",368,452,382,487],["d",382,452,398,487],["i",398,452,404,487],["n",404,452,418,487],["g",418,452,433,487],["s",433,452,444,487],[" ",444,452,450,487],["p",450,452,466,487],["u",466,452,479,487],["b",479,452,495,487],["l",495,452,501,487],["i",501,452,507,487],["s",507,452,517,487],["h",517,452,531,487],["e",531,452,546,487],["d",546,452,561,487],[" ",561,452,561,487]],[["in this report may not correlate ",[11,17,31,40,47,61,66,77,86,94,108,124,140,149,156,164,190,208,225,234,251,269,278,286,299,317,328,340,356,364,382,391,408],493,[17,31,40,47,61,66,77,86,94,108,124,140,149,156,164,190,208,225,234,251,269,278,286,299,317,328,340,356,364,382,391,408,416],528],["w",416,493,437,528],["i",437,493,443,528],["t",443,493,449,528],["h",449,493,463,528],[" 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data, so we recommend using ",[11,17,33,40,54,64,71,82,98,110,125,131,137,153,169,175,189,200,216,232,238,254,261,272,282,298,309,329,343,355,363,377,390,406,426,447,461,475,490,502,515,526,532,546,561],698,[17,33,40,54,64,71,82,98,110,125,131,137,153,169,175,189,200,216,232,238,254,261,272,282,298,309,329,343,355,363,377,390,406,426,447,461,475,490,502,515,526,532,546,561,561],733]]]},{"bounds":[673,294,1272,1039],"containerID":"_idContainer059","frameID":402637,"oriPageNo":7,"textBoundary":[[["the values published in this report, rather ",[11,18,32,46,57,73,91,98,115,131,144,155,173,190,208,216,223,236,253,270,288,299,307,324,335,344,361,368,381,392,404,420,438,456,468,476,483,494,502,518,524,538,552,561],1,[18,32,46,57,73,91,98,115,131,144,155,173,190,208,216,223,236,253,270,288,299,307,324,335,344,361,368,381,392,404,420,438,456,468,476,483,494,502,518,524,538,552,561,561],37]],[["than trying to recalculate such values using data ",[11,18,32,47,61,68,75,85,99,105,118,134,141,147,163,170,179,193,206,221,227,240,254,260,276,282,297,304,314,328,341,355,362,374,390,396,409,424,434,441,455,465,471,485,501,508,523,539,546,561],42,[18,32,47,61,68,75,85,99,105,118,134,141,147,163,170,179,193,206,221,227,240,254,260,276,282,297,304,314,328,341,355,362,374,390,396,409,424,434,441,455,465,471,485,501,508,523,539,546,561,561],78]],[["f",11,83,19,119],["r",19,83,27,119],["o",27,83,43,119],["m",43,83,63,119],[" ",63,83,70,119],["p",70,83,86,119],["r",86,83,94,119],["e",94,83,108,119],["v",108,83,121,119],["i",121,83,127,119],["o",127,83,142,119],["u",142,83,156,119],["s",156,83,166,119],[" ",166,83,174,119],["r",174,83,182,119],["e",182,83,196,119],["p",196,83,212,119],["o",212,83,228,119],["r",228,83,237,119],["t",237,83,244,119],["s",244,83,254,119],[".",254,83,261,119],[" ",261,83,268,119],["W",268,83,297,119],["h",297,83,311,119],["e",311,83,325,119],["n",325,83,339,119],[" ",339,83,347,119],["w",347,83,366,119],["e",366,83,380,119],["’",380,83,385,119],["r",385,83,394,119],["e",394,83,408,119],[" ",408,83,415,119],["a",415,83,431,119],["w",431,83,451,119],["a",451,83,467,119],["r",467,83,475,119],["e",475,83,489,119],[" ",489,83,497,119],["o",497,83,512,119],["f",512,83,519,119],[" ",519,83,527,119],["t",527,83,533,119],["h",533,83,547,119],["e",547,83,561,119],[" ",561,83,561,119]],[["potential for historical mismatches, we include ",[11,27,43,49,63,77,83,89,105,111,124,131,146,155,168,181,187,198,204,220,229,234,247,263,269,282,302,308,318,339,354,361,374,388,402,413,420,432,452,466,479,485,498,512,518,531,547,561],124,[27,43,49,63,77,83,89,105,111,124,131,146,155,168,181,187,198,204,220,229,234,247,263,269,282,302,308,318,339,354,361,374,388,402,413,420,432,452,466,479,485,498,512,518,531,547,561,561],160]],[["a note on comparability in the footnotes of ",[11,27,39,53,68,74,89,101,116,130,142,155,172,198,216,233,245,263,281,289,296,305,314,332,344,350,364,375,382,396,410,422,429,444,460,466,480,496,502,516,527,539,554,561],165,[27,39,53,68,74,89,101,116,130,142,155,172,198,216,233,245,263,281,289,296,305,314,332,344,350,364,375,382,396,410,422,429,444,460,466,480,496,502,516,527,539,554,561,561],201]],[["each relevant slide. Where we include such ",[11,26,41,54,68,84,93,107,113,127,139,155,169,175,191,201,207,213,229,243,250,266,295,308,323,331,346,361,381,396,411,417,431,444,450,464,480,494,510,520,534,547,561],206,[26,41,54,68,84,93,107,113,127,139,155,169,175,191,201,207,213,229,243,250,266,295,308,323,331,346,361,381,396,411,417,431,444,450,464,480,494,510,520,534,547,561,561],242]],[["advisories, or where we report values for change ",[11,27,43,55,61,72,87,96,102,117,127,134,139,155,164,169,190,203,218,226,241,246,266,280,285,294,308,324,339,349,355,360,373,388,394,408,422,433,438,445,461,470,475,488,502,517,531,547,561],247,[27,43,55,61,72,87,96,102,117,127,134,139,155,164,169,190,203,218,226,241,246,266,280,285,294,308,324,339,349,355,360,373,388,394,408,422,433,438,445,461,470,475,488,502,517,531,547,561,561],283]],[["o",11,288,26,324],["v",26,288,39,324],["e",39,288,53,324],["r",53,288,62,324],[" ",62,288,73,324],["t",73,288,79,324],["i",79,288,85,324],["m",85,288,106,324],["e",106,288,120,324],[" ",120,288,131,324],["a",131,288,146,324],["s",146,288,157,324],[" ",157,288,168,324],["“",168,288,180,324],["[",180,291,187,323],["N",187,291,207,323],["/",207,291,220,323],["A",220,291,236,323],["]",236,291,243,323],["”",243,288,253,324],[",",253,288,260,324],[" ",260,288,271,324],["t",271,288,277,324],["h",277,288,291,324],["e",291,288,305,324],[" ",305,288,316,324],["m",316,288,337,324],["o",337,288,352,324],["s",352,288,363,324],["t",363,288,369,324],[" ",369,288,380,324],["r",380,288,388,324],["e",388,288,403,324],["c",403,288,416,324],["e",416,288,430,324],["n",430,288,444,324],["t",444,288,450,324],[" ",450,288,461,324],["d",461,288,477,324],["a",477,288,493,324],["t",493,288,499,324],["a",499,288,515,324],[" ",515,288,526,324],["d",526,288,544,324],["o",544,288,561,324],[" ",561,288,561,324]],[["not correlate with the equivalent data point(s) ",[11,28,46,55,63,76,93,105,116,133,141,159,168,184,192,213,219,225,239,248,254,268,282,290,305,320,334,340,352,368,374,388,402,408,416,432,448,454,470,478,494,509,515,529,535,543,553,561],329,[28,46,55,63,76,93,105,116,133,141,159,168,184,192,213,219,225,239,248,254,268,282,290,305,320,334,340,352,368,374,388,402,408,416,432,448,454,470,478,494,509,515,529,535,543,553,561,561],365]],[["published in previous reports, so we strongly ",[11,27,41,56,62,68,79,93,107,123,133,139,153,164,179,188,202,214,220,236,249,260,270,279,293,309,324,334,340,351,358,368,379,395,405,425,439,450,463,472,484,501,518,536,544,561],370,[27,41,56,62,68,79,93,107,123,133,139,153,164,179,188,202,214,220,236,249,260,270,279,293,309,324,334,340,351,358,368,379,395,405,425,439,450,463,472,484,501,518,536,544,561,561],406]],[["advise readers not to compare ",[11,29,47,64,71,84,101,106,117,134,151,169,186,197,210,215,232,250,259,264,273,291,296,308,326,351,369,387,399,415],411,[29,47,64,71,84,101,106,117,134,151,169,186,197,210,215,232,250,259,264,273,291,296,308,326,351,369,387,399,415,420],447],["t",420,411,427,447],["h",427,411,441,447],["e",441,411,455,447],["s",455,411,466,447],["e",466,411,480,447],[" ",480,411,485,447],["f",485,411,485,447],["i",485,411,499,447],["g",499,411,514,447],["u",514,411,528,447],["r",528,411,536,447],["e",536,411,551,447],["s",551,411,561,447],[" ",561,411,561,447]],[["with equivalents published in previous reports. In ",[11,32,38,44,58,65,79,95,108,114,127,142,148,163,176,183,193,200,215,229,245,251,257,267,281,295,311,317,323,338,344,359,368,382,394,400,416,429,440,446,455,469,485,500,510,516,527,534,540,547,561],452,[32,38,44,58,65,79,95,108,114,127,142,148,163,176,183,193,200,215,229,245,251,257,267,281,295,311,317,323,338,344,359,368,382,394,400,416,429,440,446,455,469,485,500,510,516,527,534,540,547,561,561],488]],[["particular, the social media platforms featured in ",[11,27,43,52,59,65,78,91,97,113,120,127,133,140,154,168,174,185,201,214,220,235,241,248,268,282,298,304,320,326,342,348,363,370,378,393,402,422,433,439,446,461,476,483,497,505,519,535,541,547,561],493,[27,43,52,59,65,78,91,97,113,120,127,133,140,154,168,174,185,201,214,220,235,241,248,268,282,298,304,320,326,342,348,363,370,378,393,402,422,433,439,446,461,476,483,497,505,519,535,541,547,561,561],529]],[["t",11,534,18,570],["h",18,534,32,570],["i",32,534,38,570],["s",38,534,48,570],[" ",48,534,59,570],["r",59,534,67,570],["e",67,534,81,570],["p",81,534,97,570],["o",97,534,112,570],["r",112,534,122,570],["t",122,534,129,570],[" ",129,534,139,570],["r",139,534,147,570],["e",147,534,162,570],["g",162,534,177,570],["u",177,534,191,570],["l",191,534,197,570],["a",197,534,213,570],["r",213,534,222,570],["l",222,534,228,570],["y",228,534,242,570],[" ",242,534,252,570],["r",252,534,260,570],["e",260,534,274,570],["v",274,534,287,570],["i",287,534,293,570],["s",293,534,303,570],["e",303,534,318,570],[" ",318,534,328,570],["t",328,534,335,570],["h",335,534,349,570],["e",349,534,363,570],[" ",363,534,374,570],["f",374,534,374,570],["i",374,534,387,570],["g",387,534,403,570],["u",403,534,417,570],["r",417,534,425,570],["e",425,534,439,570],["s",439,534,450,570],[" ",450,534,460,570],["t",460,534,467,570],["h",467,534,481,570],["a",481,534,496,570],["t",496,534,503,570],[" ",503,534,513,570],["t",513,534,520,570],["h",520,534,534,570],["e",534,534,548,570],["y",548,534,561,570],[" ",561,534,561,570]],[["report for advertising reach, and this may result ",[11,20,34,50,65,75,81,90,97,112,121,130,145,161,173,187,197,204,210,220,226,240,256,264,272,287,302,316,329,336,345,360,374,390,398,405,419,425,435,444,464,480,493,502,510,525,535,549,555,561],575,[20,34,50,65,75,81,90,97,112,121,130,145,161,173,187,197,204,210,220,226,240,256,264,272,287,302,316,329,336,345,360,374,390,398,405,419,425,435,444,464,480,493,502,510,525,535,549,555,561,561],611]],[["in the latest numbers appearing to be lower than ",[11,17,31,38,44,58,73,79,85,101,107,122,132,138,145,159,172,193,208,223,231,242,248,264,279,295,309,325,334,340,354,370,376,382,398,404,420,434,441,447,462,482,496,505,511,518,532,547,561],616,[17,31,38,44,58,73,79,85,101,107,122,132,138,145,159,172,193,208,223,231,242,248,264,279,295,309,325,334,340,354,370,376,382,398,404,420,434,441,447,462,482,496,505,511,518,532,547,561,561],652]],[["the values for the same data points published in ",[11,18,32,46,54,66,82,88,101,116,126,134,141,157,166,173,180,194,208,216,227,242,263,277,285,300,316,323,338,346,362,377,383,397,404,414,422,438,451,467,473,479,489,503,518,533,541,547,561],657,[18,32,46,54,66,82,88,101,116,126,134,141,157,166,173,180,194,208,216,227,242,263,277,285,300,316,323,338,346,362,377,383,397,404,414,422,438,451,467,473,479,489,503,518,533,541,547,561,561],693]],[["our previous reports. However, these revisions ",[11,27,41,49,62,78,86,100,112,118,134,147,158,170,179,193,209,224,234,241,251,258,270,290,305,325,339,351,365,373,380,392,399,412,427,437,452,464,473,487,499,505,516,522,537,551,561],698,[27,41,49,62,78,86,100,112,118,134,147,158,170,179,193,209,224,234,241,251,258,270,290,305,325,339,351,365,373,380,392,399,412,427,437,452,464,473,487,499,505,516,522,537,551,561,561],734]]]},{"bounds":[1288,294,1881,1039],"containerID":"_idContainer060","frameID":402638,"oriPageNo":7,"textBoundary":[[["do not necessarily imply any change in the ",[11,29,47,61,78,96,105,118,132,147,160,174,185,195,211,220,226,232,246,260,266,286,301,308,321,335,351,364,378,392,405,419,435,449,464,479,493,499,513,527,533,547,561],1,[29,47,61,78,96,105,118,132,147,160,174,185,195,211,220,226,232,246,260,266,286,301,308,321,335,351,364,378,392,405,419,435,449,464,479,493,499,513,527,533,547,561,561],37]],[["active use of these platforms, and should not ",[11,27,40,47,53,65,79,92,106,116,131,144,159,167,180,186,200,214,225,239,252,268,274,290,297,304,319,328,349,359,366,379,395,408,424,437,448,462,477,491,497,513,526,539,555,561],42,[27,40,47,53,65,79,92,106,116,131,144,159,167,180,186,200,214,225,239,252,268,274,290,297,304,319,328,349,359,366,379,395,408,424,437,448,462,477,491,497,513,526,539,555,561,561],78]],[["be interpreted as such. Furthermore, in addition ",[11,27,41,50,56,70,76,91,100,115,124,138,144,159,174,183,199,209,218,228,242,255,269,276,284,297,310,320,326,340,355,364,384,400,408,422,429,438,444,458,466,482,498,513,519,526,532,547,561],83,[27,41,50,56,70,76,91,100,115,124,138,144,159,174,183,199,209,218,228,242,255,269,276,284,297,310,320,326,340,355,364,384,400,408,422,429,438,444,458,466,482,498,513,519,526,532,547,561,561],119]],[["to changes in data sources and calculations, ",[11,18,33,47,60,74,90,104,119,134,144,158,164,178,192,208,224,230,246,260,270,286,300,308,321,335,346,360,375,389,405,419,432,448,454,467,480,486,502,509,515,530,544,555,561],124,[18,33,47,60,74,90,104,119,134,144,158,164,178,192,208,224,230,246,260,270,286,300,308,321,335,346,360,375,389,405,419,432,448,454,467,480,486,502,509,515,530,544,555,561,561],160]],[["p",11,165,27,201],["l",27,165,33,201],["e",33,165,47,201],["a",47,165,63,201],["s",63,165,73,201],["e",73,165,88,201],[" ",88,165,94,201],["n",94,165,107,201],["o",107,165,123,201],["t",123,165,129,201],["e",129,165,144,201],[" ",144,165,149,201],["t",149,165,156,201],["h",156,165,170,201],["a",170,165,185,201],["t",185,165,192,201],[" ",192,165,197,201],["t",197,165,204,201],["h",204,165,218,201],["e",218,165,232,201],[" ",232,165,238,201],["f",238,165,238,201],["i",238,165,252,201],["g",252,165,267,201],["u",267,165,281,201],["r",281,165,289,201],["e",289,165,304,201],["s",304,165,314,201],[" ",314,165,320,201],["w",320,165,340,201],["e",340,165,354,201],[" ",354,165,360,201],["p",360,165,375,201],["u",375,165,389,201],["b",389,165,405,201],["l",405,165,411,201],["i",411,165,417,201],["s",417,165,427,201],["h",427,165,441,201],[" ",441,165,447,201],["f",447,165,454,201],["o",454,165,470,201],["r",470,165,478,201],[" ",478,165,484,201],["“",484,165,494,201],["s",494,165,505,201],["o",505,165,521,201],["c",521,165,534,201],["i",534,165,540,201],["a",540,165,555,201],["l",555,165,561,201],[" ",561,165,561,201]],[["m",11,206,32,242],["e",32,206,46,242],["d",46,206,62,242],["i",62,206,68,242],["a",68,206,83,242],[" ",83,206,89,242],["u",89,206,102,242],["s",102,206,113,242],["e",113,206,127,242],["r",127,206,136,242],[" ",136,206,141,242],["i",141,206,147,242],["d",147,206,163,242],["e",163,206,177,242],["n",177,206,191,242],["t",191,206,198,242],["i",198,206,204,242],["t",204,206,210,242],["i",210,206,216,242],["e",216,206,231,242],["s",231,206,240,242],["”",240,206,252,242],[" ",252,206,257,242],["m",257,206,283,242],["a",283,206,301,242],["y",301,206,318,242],[" ",318,206,324,242],["n",324,206,340,242],["o",340,206,358,242],["t",358,206,367,242],[" ",367,206,373,242],["r",373,206,381,242],["e",381,206,395,242],["p",395,206,411,242],["r",411,206,419,242],["e",419,206,434,242],["s",434,206,444,242],["e",444,206,458,242],["n",458,206,472,242],["t",472,206,479,242],[" ",479,206,484,242],["u",484,206,498,242],["n",498,206,512,242],["i",512,206,518,242],["q",518,206,533,242],["u",533,206,547,242],["e",547,206,561,242],[" ",561,206,561,242]],[["individuals. This is because some individuals ",[11,17,31,47,53,66,72,87,101,117,122,133,140,156,169,183,189,199,216,222,232,249,264,279,292,307,321,331,346,362,373,388,409,423,440,446,460,475,481,494,500,516,529,545,551,561],247,[17,31,47,53,66,72,87,101,117,122,133,140,156,169,183,189,199,216,222,232,249,264,279,292,307,321,331,346,362,373,388,409,423,440,446,460,475,481,494,500,516,529,545,551,561,561],283]],[["may manage multiple social media accounts, ",[11,32,47,61,75,95,111,125,140,156,171,184,204,218,224,231,237,252,259,273,287,297,313,326,332,347,354,367,388,402,417,423,439,453,469,481,494,510,523,537,544,555,561],288,[32,47,61,75,95,111,125,140,156,171,184,204,218,224,231,237,252,259,273,287,297,313,326,332,347,354,367,388,402,417,423,439,453,469,481,494,510,523,537,544,555,561,561],324]],[["and because some social media accounts may ",[11,27,41,57,66,82,96,109,125,138,149,163,172,183,199,219,233,243,253,269,282,288,303,310,319,339,354,369,375,391,400,416,429,442,457,471,485,491,502,511,532,548,561],329,[27,41,57,66,82,96,109,125,138,149,163,172,183,199,219,233,243,253,269,282,288,303,310,319,339,354,369,375,391,400,416,429,442,457,471,485,491,502,511,532,548,561,561],365]],[["r",11,370,20,406],["e",20,370,34,406],["p",34,370,50,406],["r",50,370,58,406],["e",58,370,72,406],["s",72,370,83,406],["e",83,370,97,406],["n",97,370,111,406],["t",111,370,117,406],[" ",117,370,129,406],["‘",129,370,135,406],["n",135,370,149,406],["o",149,370,164,406],["n",164,370,178,406],["-",178,370,188,406],["h",188,370,202,406],["u",202,370,216,406],["m",216,370,236,406],["a",236,370,252,406],["n",252,370,264,406],["’",264,370,272,406],[" ",272,370,284,406],["e",284,370,298,406],["n",298,370,312,406],["t",312,370,318,406],["i",318,370,324,406],["t",324,370,331,406],["i",331,370,337,406],["e",337,370,351,406],["s",351,370,362,406],[" ",362,370,373,406],["(",373,370,381,406],["e",381,370,395,406],[".",395,370,401,406],["g",401,370,416,406],[".",416,370,423,406],[" ",423,370,435,406],["b",435,370,450,406],["u",450,370,464,406],["s",464,370,474,406],["i",474,370,480,406],["n",480,370,494,406],["e",494,370,508,406],["s",508,370,519,406],["s",519,370,530,406],["e",530,370,544,406],["s",544,370,555,406],[",",555,370,561,406],[" ",561,370,561,406]],[["animals, music groups, etc.). As a result, the ",[11,27,41,47,67,83,89,99,106,121,142,155,166,171,185,200,215,224,239,253,268,279,286,301,315,321,335,340,348,355,370,389,399,414,430,445,454,468,479,492,498,505,511,527,533,547,561],411,[27,41,47,67,83,89,99,106,121,142,155,166,171,185,200,215,224,239,253,268,279,286,301,315,321,335,340,348,355,370,389,399,414,430,445,454,468,479,492,498,505,511,527,533,547,561,561],447]],[["f",11,452,11,488],["i",11,452,25,488],["g",25,452,41,488],["u",41,452,54,488],["r",54,452,63,488],["e",63,452,77,488],["s",77,452,88,488],[" ",88,452,93,488],["w",93,452,113,488],["e",113,452,128,488],[" ",128,452,134,488],["p",134,452,149,488],["u",149,452,163,488],["b",163,452,179,488],["l",179,452,185,488],["i",185,452,190,488],["s",190,452,201,488],["h",201,452,215,488],[" ",215,452,221,488],["f",221,452,228,488],["o",228,452,243,488],["r",243,452,252,488],[" ",252,452,258,488],["s",258,452,269,488],["o",269,452,284,488],["c",284,452,297,488],["i",297,452,303,488],["a",303,452,319,488],["l",319,452,325,488],[" ",325,452,331,488],["m",331,452,351,488],["e",351,452,365,488],["d",365,452,381,488],["i",381,452,387,488],["a",387,452,403,488],[" ",403,452,409,488],["u",409,452,422,488],["s",422,452,433,488],["e",433,452,447,488],["r",447,452,456,488],[" ",456,452,462,488],["i",462,452,468,488],["d",468,452,483,488],["e",483,452,498,488],["n",498,452,511,488],["t",511,452,518,488],["i",518,452,524,488],["t",524,452,530,488],["i",530,452,536,488],["e",536,452,551,488],["s",551,452,561,488],[" ",561,452,561,488]],[["may exceed ",[11,32,47,61,68,83,101,114,130,147,165],493,[32,47,61,68,83,101,114,130,147,165,171],529],["t",171,493,178,529],["h",178,493,192,529],["e",192,493,206,529],[" ",206,493,213,529],["f",213,493,213,529],["i",213,493,226,529],["g",226,493,242,529],["u",242,493,256,529],["r",256,493,264,529],["e",264,493,278,529],["s",278,493,289,529],[" ",289,493,295,529],["t",295,493,302,529],["h",302,493,316,529],["a",316,493,332,529],["t",332,493,338,529],[" ",338,493,345,529],["w",345,493,364,529],["e",364,493,379,529],[" ",379,493,385,529],["p",385,493,401,529],["u",401,493,415,529],["b",415,493,430,529],["l",430,493,436,529],["i",436,493,442,529],["s",442,493,453,529],["h",453,493,467,529],[" ",467,493,473,529],["f",473,493,480,529],["o",480,493,496,529],["r",496,493,505,529],[" ",505,493,511,529],["t",511,493,518,529],["o",518,493,533,529],["t",533,493,540,529],["a",540,493,555,529],["l",555,493,561,529],[" ",561,493,561,529]],[["population or for individuals using the internet, ",[11,27,43,58,72,78,94,100,106,122,136,146,162,171,181,188,204,213,223,229,243,259,265,277,283,299,313,328,334,345,355,369,379,385,399,415,425,432,446,460,471,477,491,497,511,520,534,548,555,561],534,[27,43,58,72,78,94,100,106,122,136,146,162,171,181,188,204,213,223,229,243,259,265,277,283,299,313,328,334,345,355,369,379,385,399,415,425,432,446,460,471,477,491,497,511,520,534,548,555,561,561],570]],[["but such anomalies do not represent mistakes. ",[11,27,41,47,59,69,83,96,110,122,137,151,167,187,203,209,215,229,240,251,267,282,294,308,323,330,342,350,364,380,388,403,413,427,441,448,459,480,485,496,502,518,530,544,555,561],575,[27,41,47,59,69,83,96,110,122,137,151,167,187,203,209,215,229,240,251,267,282,294,308,323,330,342,350,364,380,388,403,413,427,441,448,459,480,485,496,502,518,530,544,555,561,561],611]],[["For more information, please read our notes ",[11,24,39,48,63,83,99,107,122,137,143,156,163,179,188,208,224,231,237,252,266,273,288,303,309,324,339,350,364,379,387,402,417,433,448,463,477,486,501,515,530,536,551,561],616,[24,39,48,63,83,99,107,122,137,143,156,163,179,188,208,224,231,237,252,266,273,288,303,309,324,339,350,364,379,387,402,417,433,448,463,477,486,501,515,530,536,551,561,561],652]],[["on data variance, mismatches, and curiosities: \n",[11,27,41,53,69,84,91,107,119,131,146,155,161,177,191,204,218,225,237,257,263,273,294,310,316,329,343,357,368,375,387,402,416,432,444,457,471,480,486,501,511,518,524,530,544,555,561,561],657,[27,41,53,69,84,91,107,119,131,146,155,161,177,191,204,218,225,237,257,263,273,294,310,316,329,343,357,368,375,387,402,416,432,444,457,471,480,486,501,511,518,524,530,544,555,561,561,561],693]],[["https://datareportal.com/notes-on-data.\n",[11,25,32,39,54,64,70,82,96,112,128,134,150,158,172,188,204,213,220,235,241,247,260,276,295,310,324,339,346,360,371,381,396,410,420,436,452,458,474,480],698,[25,32,39,54,64,70,82,96,112,128,134,150,158,172,188,204,213,220,235,241,247,260,276,295,310,324,339,346,360,371,381,396,410,420,436,452,458,474,480,487],734]]]}],"pageNo":7},{"frameData":[{"bounds":[84,37,1836,119],"containerID":"_idContainer062","frameID":341678,"oriPageNo":8,"textBoundary":[[["REPORT 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COMPARABILITY: CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY. SEE NOTES ON DATA. POTENTIAL MISMATCHES: THE VALUES SHOWN HERE ARE BASED 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NOTES: REGIONS BASED ON THE UNITED NATIONS GEOSCHEME. 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COMPARABILITY: CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY. SEE NOTES ON DATA.\n",[6,13,26,33,37,49,56,66,74,82,85,94,106,114,118,129,137,150,160,167,175,179,182,192,204,218,226,237,247,258,267,272,279,284,292,300,305,308,319,329,339,351,363,370,378,382,386,398,401,411,421,431,435,442,455,465,472,476,486,498,512,519,531,540,543,550,554,566,578,582,592,604,614,617,625,636,643,652,660,668,672,685,693,700,710,723,733,745,750,763,774,782,785,789,797,804,812,815,828,840,847,854,862,866,879,891,895,904,913,919,930,934],36,[13,26,33,37,49,56,66,74,82,85,94,106,114,118,129,137,150,160,167,175,179,182,192,204,218,226,237,247,258,267,272,279,284,292,300,305,308,319,329,339,351,363,370,378,382,386,398,401,411,421,431,435,442,455,465,472,476,486,498,512,519,531,540,543,550,554,566,578,582,592,604,614,617,625,636,643,652,660,668,672,685,693,700,710,723,733,745,750,763,774,782,785,789,797,804,812,815,828,840,847,854,862,866,879,891,895,904,913,919,930,934,937],55]]]},{"bounds":[57,299,1890,938],"containerID":"_idContainer1175","frameID":904035,"oriPageNo":67,"textBoundary":[[["\u0016\u0017\u0017\u0017\u0017\u0017\u0017\u0017\u0017\u0017\n",[1,1,1,1,1,1,1,1,1,1,1803],1,[13,13,13,13,13,13,13,13,13,13,1803],631]],[["CONTACT 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NOTES: INCLUDES USERS WHO ACCESS THE INTERNET VIA A LAPTOP, DESKTOP, OR TABLET. COMPARABILITY: CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY. 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NOTE: INCLUDES USERS WHO ACCESS THE INTERNET VIA A LAPTOP, DESKTOP, OR TABLET. COMPARABILITY: CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY. 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NOTES: INCLUDES USERS WHO ACCESS THE INTERNET VIA A LAPTOP, DESKTOP, OR TABLET. 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NOTE: PERCENTAGE CHANGE VALUES SHOWN IN THE WHITE CIRCLES REPRESENT RELATIVE CHANGE (I.E. 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COMPARABILITY: CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY. 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NOTE: PERCENTAGE CHANGE VALUES SHOWN IN THE WHITE CIRCLES REPRESENT RELATIVE CHANGE (I.E. 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COMPARABILITY: CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY. 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COMPARABILITY: CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY. 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NOTE: PERCENTAGE CHANGE VALUES SHOWN IN THE WHITE CIRCLES REPRESENT RELATIVE CHANGE (I.E. 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COMPARABILITY: CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY. 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NOTE: PERCENTAGE CHANGE VALUES SHOWN IN THE WHITE CIRCLES REPRESENT RELATIVE CHANGE (I.E. 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COMPARABILITY: CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY. 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VALUES DO NOT INCLUDE B2B TRANSACTIONS. COMPARABILITY: BASE AND CATEGORY DEFINITION CHANGES. 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NOTE: PERCENTAGE CHANGE VALUES SHOWN IN THE WHITE CIRCLES REPRESENT RELATIVE CHANGE (I.E. 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COMPARABILITY: CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY. SEE NOTES ON DATA.\n",[171,175,179,182,192,204,218,227,237,247,258,267,272,279,284,292,301,305,308,319,329,339,351,363,370,379,382,386,398,402,411,421,431,435,443,455,465,473,476,486,498,512,519,532,540,543,550,554,566,578,582,592,604,614,618,626,636,643,652,660,668,672,685,693,700,710,723,733,745,750,763,774,782,785,789,797,805,813,816,828,840,847,855,863,867,879,891,895,904,914,919,930,933],27,[175,179,182,192,204,218,227,237,247,258,267,272,279,284,292,301,305,308,319,329,339,351,363,370,379,382,386,398,402,411,421,431,435,443,455,465,473,476,486,498,512,519,532,540,543,550,554,566,578,582,592,604,614,618,626,636,643,652,660,668,672,685,693,700,710,723,733,745,750,763,774,782,785,789,797,805,813,816,828,840,847,855,863,867,879,891,895,904,914,919,930,933,937],46]]]},{"bounds":[210,107,1671,136],"containerID":"_idContainer3802","frameID":40363,"oriPageNo":219,"textBoundary":[[["PERCENTAGE OF INTERNET USERS AGED 16+ WHO OWN SOME FORM OF 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COMPARABILITY: INTRA-DAY ",[6,15,28,39,48,58,66,70,74,86,98,111,123,128,136,139,146,150,162,172,184,194,202,205,209,222,234,241,249,258,262,266,272,276,288,298,306,313,322,325,333,340,348,355,363,371,378,390,397,401,407,418,425,429,436,446,454,460,464,472,482,490,500,503,511,519,529,540,549,562,573,581,585,593,602,609,616,620,628,636,643,658,666,673,686,689,697,704,714,722,729,733,743,755,765,769,775,786,793,797,807,819,823,829,837,847,851,859,865,874,880,888,896,899,909,922,927,933,943,951,955,964,970,974,982,991,994,1002,1011,1015,1019,1029,1035,1045,1050,1053,1066,1078,1082,1089,1099,1109,1120,1123,1133,1141,1149,1152,1156,1165,1178,1192,1200,1211,1221,1231,1241,1246,1253,1257,1265,1274,1278,1282,1286,1298,1304,1313,1323,1328,1337,1346,1355],1,[15,28,39,48,58,66,70,74,86,98,111,123,128,136,139,146,150,162,172,184,194,202,205,209,222,234,241,249,258,262,266,272,276,288,298,306,313,322,325,333,340,348,355,363,371,378,390,397,401,407,418,425,429,436,446,454,460,464,472,482,490,500,503,511,519,529,540,549,562,573,581,585,593,602,609,616,620,628,636,643,658,666,673,686,689,697,704,714,722,729,733,743,755,765,769,775,786,793,797,807,819,823,829,837,847,851,859,865,874,880,888,896,899,909,922,927,933,943,951,955,964,970,974,982,991,994,1002,1011,1015,1019,1029,1035,1045,1050,1053,1066,1078,1082,1089,1099,1109,1120,1123,1133,1141,1149,1152,1156,1165,1178,1192,1200,1211,1221,1231,1241,1246,1253,1257,1265,1274,1278,1282,1286,1298,1304,1313,1323,1328,1337,1346,1355,1358],20]],[["EXCHANGE RATE VALUES MAY HAVE VARIED SIGNIFICANTLY COMPARED WITH THE VALUES SHOWN HERE. NO RECOMMENDATION OR ADVICE: NONE OF THE INFORMATION SHOWN HERE CONSTITUTES ",[6,14,22,32,42,52,64,76,84,87,96,105,112,119,123,131,140,146,156,163,171,175,189,197,206,209,220,229,237,245,249,256,266,274,278,285,295,299,307,311,323,335,339,345,349,360,369,382,388,393,401,405,415,427,441,447,457,464,472,482,486,501,504,511,522,525,532,542,550,553,561,571,576,586,594,602,605,614,624,636,651,664,667,678,685,693,701,704,708,720,733,737,746,754,764,776,790,804,812,825,835,845,853,857,870,883,886,899,909,912,923,933,944,949,958,966,971,974,986,999,1011,1019,1022,1035,1042,1045,1052,1062,1070,1073,1077,1089,1096,1109,1117,1130,1140,1146,1150,1163,1175,1178,1186,1197,1209,1224,1236,1240,1250,1258,1266,1273,1277,1287,1299,1311,1320,1326,1330,1337,1347,1353,1361,1369],20,[14,22,32,42,52,64,76,84,87,96,105,112,119,123,131,140,146,156,163,171,175,189,197,206,209,220,229,237,245,249,256,266,274,278,285,295,299,307,311,323,335,339,345,349,360,369,382,388,393,401,405,415,427,441,447,457,464,472,482,486,501,504,511,522,525,532,542,550,553,561,571,576,586,594,602,605,614,624,636,651,664,667,678,685,693,701,704,708,720,733,737,746,754,764,776,790,804,812,825,835,845,853,857,870,883,886,899,909,912,923,933,944,949,958,966,971,974,986,999,1011,1019,1022,1035,1042,1045,1052,1062,1070,1073,1077,1089,1096,1109,1117,1130,1140,1146,1150,1163,1175,1178,1186,1197,1209,1224,1236,1240,1250,1258,1266,1273,1277,1287,1299,1311,1320,1326,1330,1337,1347,1353,1361,1369,1373],39]],[["AN OFFER (OR SOLICITATION OF AN OFFER) TO BUY OR SELL ANY CURRENCY, PRODUCT OR FINANCIAL INSTRUMENT, TO MAKE ANY INVESTMENT, OR TO PARTICIPATE IN ANY PARTICULAR TRADING STRATEGY. ",[6,16,28,32,44,51,58,65,73,77,81,93,101,105,113,125,131,135,145,149,155,164,170,174,187,199,202,215,222,225,235,247,251,263,270,277,284,292,296,300,306,318,322,330,340,349,352,365,373,376,384,392,398,403,407,416,429,437,440,451,461,469,476,484,496,506,514,517,521,528,536,548,558,568,579,585,589,602,609,613,620,623,635,645,657,668,672,681,687,690,694,706,714,721,729,739,752,760,772,778,781,785,791,804,807,821,831,840,847,851,861,873,881,885,888,900,909,917,925,931,944,952,964,970,973,977,990,997,1001,1007,1020,1023,1030,1039,1047,1054,1057,1068,1072,1078,1087,1094,1101,1105,1109,1121,1124,1134,1146,1154,1158,1164,1174,1182,1188,1192,1202,1213,1219,1229,1237,1240,1247,1255,1265,1275,1279,1291,1303,1306,1314,1321,1329,1338,1345,1352,1364,1371,1375],39,[16,28,32,44,51,58,65,73,77,81,93,101,105,113,125,131,135,145,149,155,164,170,174,187,199,202,215,222,225,235,247,251,263,270,277,284,292,296,300,306,318,322,330,340,349,352,365,373,376,384,392,398,403,407,416,429,437,440,451,461,469,476,484,496,506,514,517,521,528,536,548,558,568,579,585,589,602,609,613,620,623,635,645,657,668,672,681,687,690,694,706,714,721,729,739,752,760,772,778,781,785,791,804,807,821,831,840,847,851,861,873,881,885,888,900,909,917,925,931,944,952,964,970,973,977,990,997,1001,1007,1020,1023,1030,1039,1047,1054,1057,1068,1072,1078,1087,1094,1101,1105,1109,1121,1124,1134,1146,1154,1158,1164,1174,1182,1188,1192,1202,1213,1219,1229,1237,1240,1247,1255,1265,1275,1279,1291,1303,1306,1314,1321,1329,1338,1345,1352,1364,1371,1375,1379],58]],[["THE INFORMATION IS NOT INTENDED TO BE AND DOES NOT CONSTITUTE FINANCIAL ADVICE, INVESTMENT ADVICE, TRADING ADVICE, OR ANY OTHER ADVICE OR RECOMMENDATION OF ANY SORT. \n",[6,13,23,31,35,38,51,57,70,78,92,101,107,111,124,136,139,143,151,155,167,179,185,189,193,205,211,219,231,241,249,259,262,268,281,284,293,300,304,314,326,336,339,349,362,369,377,381,393,405,412,415,425,438,450,458,465,468,475,485,492,499,503,509,513,525,535,547,558,561,571,577,580,590,600,608,612,622,630,633,637,641,653,662,669,677,683,697,704,716,723,727,736,746,755,759,769,776,780,783,790,798,808,818,822,834,846,850,859,869,878,882,892,899,903,906,919,927,931,940,952,961,964,976,983,993,1001,1009,1012,1022,1032,1040,1044,1055,1062,1066,1078,1086,1090,1098,1105,1115,1127,1141,1154,1162,1174,1183,1193,1199,1203,1216,1228,1231,1244,1251,1254,1264,1276,1284,1288,1296,1309,1316,1322,1326,1330],58,[13,23,31,35,38,51,57,70,78,92,101,107,111,124,136,139,143,151,155,167,179,185,189,193,205,211,219,231,241,249,259,262,268,281,284,293,300,304,314,326,336,339,349,362,369,377,381,393,405,412,415,425,438,450,458,465,468,475,485,492,499,503,509,513,525,535,547,558,561,571,577,580,590,600,608,612,622,630,633,637,641,653,662,669,677,683,697,704,716,723,727,736,746,755,759,769,776,780,783,790,798,808,818,822,834,846,850,859,869,878,882,892,899,903,906,919,927,931,940,952,961,964,976,983,993,1001,1009,1012,1022,1032,1040,1044,1055,1062,1066,1078,1086,1090,1098,1105,1115,1127,1141,1154,1162,1174,1183,1193,1199,1203,1216,1228,1231,1244,1251,1254,1264,1276,1284,1288,1296,1309,1316,1322,1326,1330,1333],77]]]}],"pageNo":222},{"frameData":[{"bounds":[21,989,112,1056],"containerID":"_idContainer3858","frameID":1583,"oriPageNo":10,"textBoundary":[[["223",16,20,55,47],["\n",55,20,60,47]]]},{"bounds":[1690,137,1895,158],"containerID":"_idContainer3861","frameID":1949,"oriPageNo":10,"textBoundary":[[["GLOBAL 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GAMBLING\n",[23,73,122,148,166,215,246,260,305,347,402,438,464,481,530,580],1,[73,122,148,166,215,246,260,305,347,402,438,464,481,530,580,594],79]]]},{"bounds":[103,984,1496,1056],"containerID":"_idContainer3860","frameID":657456,"oriPageNo":127,"textBoundary":[[["SOURCE: GWI (Q3 2024",[6,15,28,39,48,58,66,70,74,86,101,104,108,112],17,[15,28,39,48,58,66,70,74,86,101,104,108,112,171],36],["). NOTE: PERCENTAGE CHANGE VALUES SHOWN IN THE WHITE CIRCLES REPRESENT RELATIVE CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL ",[171,175,179,182,195,208,215,223,227,231,238,245,253,263,271,283,289,298,310,318,321,332,342,352,364,376,383,387,395,405,410,420,428,436,439,447,458,470,485,497,501,505,517,520,527,537,545,549,564,574,578,585,592,596,606,610,617,628,633,641,649,652,660,668,675,683,690,698,706,718,724,728,736,743,749,758,765,769,778,785,789,799,809,819,831,843,851,854,859,863,866,874,878,881,891,903,907,910,922,933,941,948,958,966,974,977,990,997,1000,1009,1018,1029,1033,1039,1047,1059,1073,1076,1086,1090,1098,1104,1113,1121,1128,1132,1144,1156,1159,1167,1177,1182,1192,1200,1204,1216,1223,1226,1235,1244,1255,1259,1274,1286,1296,1302,1312,1315,1323,1335,1345,1355,1361],17,[175,179,182,195,208,215,223,227,231,238,245,253,263,271,283,289,298,310,318,321,332,342,352,364,376,383,387,395,405,410,420,428,436,439,447,458,470,485,497,501,505,517,520,527,537,545,549,564,574,578,585,592,596,606,610,617,628,633,641,649,652,660,668,675,683,690,698,706,718,724,728,736,743,749,758,765,769,778,785,789,799,809,819,831,843,851,854,859,863,866,874,878,881,891,903,907,910,922,933,941,948,958,966,974,977,990,997,1000,1009,1018,1029,1033,1039,1047,1059,1073,1076,1086,1090,1098,1104,1113,1121,1128,1132,1144,1156,1159,1167,1177,1182,1192,1200,1204,1216,1223,1226,1235,1244,1255,1259,1274,1286,1296,1302,1312,1315,1323,1335,1345,1355,1361,1364],36]],[["60%, NOT 70%). COMPARABILITY: CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY. SEE NOTES ON DATA.\n",[6,15,24,36,39,43,55,67,73,77,85,94,105,109,112,116,125,138,152,160,171,181,192,201,206,213,218,225,234,239,242,252,263,273,285,297,304,312,316,320,332,335,345,355,365,369,376,388,399,406,410,420,432,446,453,465,473,477,484,488,500,512,516,526,538,548,551,559,570,577,586,594,602,606,619,627,634,644,657,667,679,684,697,708,715,719,723,731,738,746,749,762,774,780,788,796,800,813,825,828,838,847,853,864,867],36,[15,24,36,39,43,55,67,73,77,85,94,105,109,112,116,125,138,152,160,171,181,192,201,206,213,218,225,234,239,242,252,263,273,285,297,304,312,316,320,332,335,345,355,365,369,376,388,399,406,410,420,432,446,453,465,473,477,484,488,500,512,516,526,538,548,551,559,570,577,586,594,602,606,619,627,634,644,657,667,679,684,697,708,715,719,723,731,738,746,749,762,774,780,788,796,800,813,825,828,838,847,853,864,867,871],55]]]}],"pageNo":223},{"frameData":[{"bounds":[21,989,112,1056],"containerID":"_idContainer3873","frameID":1583,"oriPageNo":10,"textBoundary":[[["224",16,20,55,47],["\n",55,20,60,47]]]},{"bounds":[1690,137,1895,158],"containerID":"_idContainer3876","frameID":1949,"oriPageNo":10,"textBoundary":[[["GLOBAL OVERVIEW\n",[37,48,54,66,75,85,91,94,106,115,123,131,141,145,153,168],1,[48,54,66,75,85,91,94,106,115,123,131,141,145,153,168,171],19]]]},{"bounds":[31,34,225,143],"containerID":"_idContainer3881","frameID":2029,"oriPageNo":10,"textBoundary":[[["FEB",37,0,113,61],["\n",113,0,124,61]],[["2025",18,47,132,108],["\n",132,47,135,108]]]},{"bounds":[103,984,1496,1056],"containerID":"_idContainer3875","frameID":2492,"oriPageNo":65,"textBoundary":[[["SOURCE: GWI (Q3 2024",[6,15,28,39,48,58,66,70,74,85,101,104,108,112],26,[15,28,39,48,58,66,70,74,85,101,104,108,112,171],46],["). COMPARABILITY: CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY. SEE NOTES ON DATA.\n",[171,175,179,182,192,204,218,227,237,247,258,267,272,279,284,292,301,305,308,319,329,339,351,363,370,379,382,386,398,402,411,421,431,435,443,455,465,473,476,486,498,512,519,532,540,543,550,554,566,578,582,592,604,614,618,626,636,643,652,660,668,672,685,693,700,710,723,733,745,750,763,774,782,785,789,797,805,813,816,828,840,847,855,863,867,879,891,895,904,914,919,930,933],27,[175,179,182,192,204,218,227,237,247,258,267,272,279,284,292,301,305,308,319,329,339,351,363,370,379,382,386,398,402,411,421,431,435,443,455,465,473,476,486,498,512,519,532,540,543,550,554,566,578,582,592,604,614,618,626,636,643,652,660,668,672,685,693,700,710,723,733,745,750,763,774,782,785,789,797,805,813,816,828,840,847,855,863,867,879,891,895,904,914,919,930,933,937],46]]]},{"bounds":[210,107,1671,136],"containerID":"_idContainer3878","frameID":656603,"oriPageNo":224,"textBoundary":[[["PERCENTAGE OF INTERNET USERS AGED 16+ WHO USED AN ONLINE GAMBLING OR BETTING WEBSITE OR APP IN THE PAST 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NOTE: VALUES REPRESENT COMBINED DAILY TIME FOR ALL FORMS OF TV CONTENT DELIVERY, INCLUDING: BROADCAST TERRESTRIAL TV, CABLE TV, STREAMING AND VIDEO-ON-",[171,175,179,182,195,208,215,223,227,231,239,248,254,264,271,279,283,291,298,305,313,320,329,336,348,355,358,368,381,394,403,406,419,426,436,440,449,459,463,467,476,479,486,490,503,511,514,521,534,541,545,555,560,566,569,576,589,597,610,618,622,634,641,645,652,661,664,674,687,699,706,713,725,732,735,745,753,758,762,771,779,786,793,797,800,804,816,827,832,842,852,856,868,880,883,887,895,903,915,925,935,945,955,963,969,973,980,987,995,1003,1010,1018,1025,1033,1036,1046,1052,1055,1063,1070,1074,1077,1088,1097,1106,1111,1119,1122,1130,1137,1141,1144,1152,1159,1167,1175,1185,1198,1202,1214,1226,1230,1240,1252,1262,1265,1274,1278,1288,1295,1308,1314,1326,1339],17,[175,179,182,195,208,215,223,227,231,239,248,254,264,271,279,283,291,298,305,313,320,329,336,348,355,358,368,381,394,403,406,419,426,436,440,449,459,463,467,476,479,486,490,503,511,514,521,534,541,545,555,560,566,569,576,589,597,610,618,622,634,641,645,652,661,664,674,687,699,706,713,725,732,735,745,753,758,762,771,779,786,793,797,800,804,816,827,832,842,852,856,868,880,883,887,895,903,915,925,935,945,955,963,969,973,980,987,995,1003,1010,1018,1025,1033,1036,1046,1052,1055,1063,1070,1074,1077,1088,1097,1106,1111,1119,1122,1130,1137,1141,1144,1152,1159,1167,1175,1185,1198,1202,1214,1226,1230,1240,1252,1262,1265,1274,1278,1288,1295,1308,1314,1326,1339,1344],36]],[["DEMAND, AND TV CONTENT SAVED TO A RECORDING DEVICE (E.G. DVR). COMPARABILITY: CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY. SEE NOTES ON DATA.\n",[6,16,24,38,47,59,69,72,76,86,98,108,112,119,128,131,141,154,166,172,180,192,199,202,210,219,228,236,245,249,255,268,271,281,285,292,300,310,322,330,340,344,356,368,372,382,390,398,402,412,420,423,428,436,438,450,454,457,467,475,483,487,490,494,503,516,530,538,549,559,570,579,584,591,596,603,612,617,620,631,641,651,663,675,682,690,694,698,710,713,723,733,743,747,754,766,777,784,788,798,810,824,831,843,851,855,862,866,878,890,894,904,916,926,929,937,948,955,964,972,980,984,997,1005,1012,1022,1035,1045,1057,1062,1075,1086,1094,1097,1101,1109,1116,1124,1127,1140,1152,1159,1166,1174,1178,1191,1203,1206,1216,1225,1231,1242,1246],36,[16,24,38,47,59,69,72,76,86,98,108,112,119,128,131,141,154,166,172,180,192,199,202,210,219,228,236,245,249,255,268,271,281,285,292,300,310,322,330,340,344,356,368,372,382,390,398,402,412,420,423,428,436,438,450,454,457,467,475,483,487,490,494,503,516,530,538,549,559,570,579,584,591,596,603,612,617,620,631,641,651,663,675,682,690,694,698,710,713,723,733,743,747,754,766,777,784,788,798,810,824,831,843,851,855,862,866,878,890,894,904,916,926,929,937,948,955,964,972,980,984,997,1005,1012,1022,1035,1045,1057,1062,1075,1086,1094,1097,1101,1109,1116,1124,1127,1140,1152,1159,1166,1174,1178,1191,1203,1206,1216,1225,1231,1242,1246,1249],55]]]}],"pageNo":274},{"frameData":[{"bounds":[21,989,112,1056],"containerID":"_idContainer4677","frameID":1583,"oriPageNo":10,"textBoundary":[[["275",17,20,54,47],["\n",54,20,59,47]]]},{"bounds":[1690,137,1895,158],"containerID":"_idContainer4683","frameID":1949,"oriPageNo":10,"textBoundary":[[["GLOBAL 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NOTES: VALUES REPRESENT COMBINED DAILY TIME FOR ALL FORMS OF TV CONTENT DELIVERY, INCLUDING: BROADCAST TERRESTRIAL TV, CABLE TV, STREAMING AND VIDEO-ON-",[171,175,179,182,195,208,215,223,231,236,239,247,257,262,272,280,288,291,299,307,314,322,329,337,345,357,363,367,377,389,403,411,415,427,435,445,448,458,467,471,476,484,488,494,498,512,519,523,529,542,550,554,563,569,574,578,585,597,605,619,627,630,643,650,653,660,669,673,683,695,707,714,722,734,740,744,754,761,767,771,779,787,795,802,805,809,813,825,835,840,851,861,864,877,888,892,895,904,911,923,933,943,953,963,971,978,981,988,996,1003,1011,1019,1027,1033,1041,1045,1055,1060,1064,1071,1079,1082,1086,1096,1106,1114,1120,1127,1131,1138,1146,1149,1153,1161,1168,1175,1183,1193,1207,1211,1223,1235,1238,1248,1260,1270,1274,1283,1286,1296,1304,1317,1322,1335,1347],8,[175,179,182,195,208,215,223,231,236,239,247,257,262,272,280,288,291,299,307,314,322,329,337,345,357,363,367,377,389,403,411,415,427,435,445,448,458,467,471,476,484,488,494,498,512,519,523,529,542,550,554,563,569,574,578,585,597,605,619,627,630,643,650,653,660,669,673,683,695,707,714,722,734,740,744,754,761,767,771,779,787,795,802,805,809,813,825,835,840,851,861,864,877,888,892,895,904,911,923,933,943,953,963,971,978,981,988,996,1003,1011,1019,1027,1033,1041,1045,1055,1060,1064,1071,1079,1082,1086,1096,1106,1114,1120,1127,1131,1138,1146,1149,1153,1161,1168,1175,1183,1193,1207,1211,1223,1235,1238,1248,1260,1270,1274,1283,1286,1296,1304,1317,1322,1335,1347,1352],27]],[["DEMAND, AND TV CONTENT SAVED TO A RECORDING DEVICE (E.G. DVR). (*) DATA FOR AUDIENCES AGED 65+ ARE NOT YET AVAILABLE IN ALL COUNTRIES, SO FINDINGS FOR AUDIENCES AGED 65+ MAY NOT ",[6,16,24,38,47,59,69,72,76,86,98,108,112,119,128,131,141,154,166,172,180,192,199,202,210,219,228,236,245,249,255,268,271,281,285,292,300,310,322,330,340,344,356,368,372,382,390,398,402,412,420,423,428,436,438,450,454,457,467,475,483,487,490,494,498,506,510,514,523,532,538,548,552,558,571,579,582,592,602,612,616,623,636,646,653,661,665,674,686,694,704,707,716,725,733,736,746,754,761,765,777,789,796,799,808,815,822,826,835,842,852,856,862,872,880,886,893,897,901,913,916,926,932,937,941,951,963,974,986,992,1000,1004,1011,1019,1023,1027,1035,1047,1051,1057,1061,1073,1083,1087,1099,1111,1119,1123,1129,1142,1150,1153,1163,1173,1183,1187,1194,1206,1217,1224,1232,1236,1245,1257,1265,1275,1278,1287,1296,1303,1307,1321,1330,1338,1341,1354,1366,1372],27,[16,24,38,47,59,69,72,76,86,98,108,112,119,128,131,141,154,166,172,180,192,199,202,210,219,228,236,245,249,255,268,271,281,285,292,300,310,322,330,340,344,356,368,372,382,390,398,402,412,420,423,428,436,438,450,454,457,467,475,483,487,490,494,498,506,510,514,523,532,538,548,552,558,571,579,582,592,602,612,616,623,636,646,653,661,665,674,686,694,704,707,716,725,733,736,746,754,761,765,777,789,796,799,808,815,822,826,835,842,852,856,862,872,880,886,893,897,901,913,916,926,932,937,941,951,963,974,986,992,1000,1004,1011,1019,1023,1027,1035,1047,1051,1057,1061,1073,1083,1087,1099,1111,1119,1123,1129,1142,1150,1153,1163,1173,1183,1187,1194,1206,1217,1224,1232,1236,1245,1257,1265,1275,1278,1287,1296,1303,1307,1321,1330,1338,1341,1354,1366,1372,1376],46]],[["BE DIRECTLY COMPARABLE WITH THOSE FOR OTHER AGE GROUPS. COMPARABILITY: CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY. 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COMPARABILITY: CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY. 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NOTE: PERCENTAGE CHANGE VALUES SHOWN IN THE WHITE CIRCLES REPRESENT RELATIVE CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL ",[171,175,179,182,195,208,215,223,227,231,238,245,253,263,271,283,289,298,310,318,321,332,342,352,364,376,383,387,395,405,410,420,428,436,439,447,458,470,485,497,501,505,517,520,527,537,545,549,564,574,578,585,592,596,606,610,617,628,633,641,649,652,660,668,675,683,690,698,706,718,724,728,736,743,749,758,765,769,778,785,789,799,809,819,831,843,851,854,859,863,866,874,878,881,891,903,907,910,922,933,941,948,958,966,974,977,990,997,1000,1009,1018,1029,1033,1039,1047,1059,1073,1076,1086,1090,1098,1104,1113,1121,1128,1132,1144,1156,1159,1167,1177,1182,1192,1200,1204,1216,1223,1226,1235,1244,1255,1259,1274,1286,1296,1302,1312,1315,1323,1335,1345,1355,1361],17,[175,179,182,195,208,215,223,227,231,238,245,253,263,271,283,289,298,310,318,321,332,342,352,364,376,383,387,395,405,410,420,428,436,439,447,458,470,485,497,501,505,517,520,527,537,545,549,564,574,578,585,592,596,606,610,617,628,633,641,649,652,660,668,675,683,690,698,706,718,724,728,736,743,749,758,765,769,778,785,789,799,809,819,831,843,851,854,859,863,866,874,878,881,891,903,907,910,922,933,941,948,958,966,974,977,990,997,1000,1009,1018,1029,1033,1039,1047,1059,1073,1076,1086,1090,1098,1104,1113,1121,1128,1132,1144,1156,1159,1167,1177,1182,1192,1200,1204,1216,1223,1226,1235,1244,1255,1259,1274,1286,1296,1302,1312,1315,1323,1335,1345,1355,1361,1364],36]],[["60%, NOT 70%). COMPARABILITY: CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY. 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COMPARABILITY: CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY. 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COMPARABILITY: CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY. 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COMPARABILITY: CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY. 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NOTE: PERCENTAGE CHANGE VALUES SHOWN IN THE WHITE CIRCLES REPRESENT RELATIVE CHANGE (I.E. 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COMPARABILITY: CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY. 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NOTE: RESPONDENTS COULD CHOOSE FROM THE SAME DEFINED LIST OF 18 OPTIONS IN EACH WAVE OF RESEARCH. 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NOTES: FIGURES REPRESENT THE SHARE OF INTERNET USERS IN EACH AGE GROUP WHO REPORT USING AT LEAST ONE SOCIAL MEDIA PLATFORM OR MESSENGER SERVICE IN THE ",[171,175,179,182,195,208,215,223,231,236,239,246,250,262,272,280,287,295,299,306,314,321,329,336,344,352,364,371,374,381,391,399,402,410,421,431,438,446,450,462,469,473,476,488,495,503,510,523,530,537,541,551,559,566,574,582,586,589,602,605,613,622,633,643,647,656,668,675,679,691,699,711,721,728,732,747,758,770,774,782,789,796,809,817,823,827,837,845,849,861,873,876,886,892,896,901,909,919,927,934,937,950,962,969,973,981,994,1004,1008,1017,1023,1027,1040,1048,1058,1062,1071,1075,1082,1088,1097,1104,1111,1123,1131,1145,1148,1161,1169,1172,1186,1193,1201,1209,1217,1229,1241,1249,1256,1260,1268,1276,1283,1292,1296,1306,1314,1317,1321,1333,1337,1343,1354,1362],8,[175,179,182,195,208,215,223,231,236,239,246,250,262,272,280,287,295,299,306,314,321,329,336,344,352,364,371,374,381,391,399,402,410,421,431,438,446,450,462,469,473,476,488,495,503,510,523,530,537,541,551,559,566,574,582,586,589,602,605,613,622,633,643,647,656,668,675,679,691,699,711,721,728,732,747,758,770,774,782,789,796,809,817,823,827,837,845,849,861,873,876,886,892,896,901,909,919,927,934,937,950,962,969,973,981,994,1004,1008,1017,1023,1027,1040,1048,1058,1062,1071,1075,1082,1088,1097,1104,1111,1123,1131,1145,1148,1161,1169,1172,1186,1193,1201,1209,1217,1229,1241,1249,1256,1260,1268,1276,1283,1292,1296,1306,1314,1317,1321,1333,1337,1343,1354,1362,1365],27]],[["PAST MONTH. 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COMPARABILITY: CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY. 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COMPARABILITY: VALUES ARE BASED ON SMARTPHONE HANDSETS, NOT UNIQUE ",[6,14,20,29,36,44,54,57,64,72,80,83,96,106,110,120,132,145,152,162,169,177,187,190,206,209,216,226,230,240,248,256,263,271,275,288,294,298,304,315,323,326,332,345,352,355,365,372,379,383,393,403,411,415,427,439,442,449,460,467,471,479,489,502,510,513,520,528,536,540,552,562,565,569,579,591,598,607,610,622,634,641,644,648,660,671,676,686,696,704,707,717,726,732,742,745,752,764,772,776,786,797,800,813,823,826,830,839,852,866,874,885,895,906,915,920,927,932,939,948,953,956,964,974,979,989,997,1005,1008,1018,1026,1033,1037,1045,1055,1063,1071,1080,1084,1097,1109,1112,1120,1134,1144,1152,1158,1165,1176,1188,1200,1208,1212,1222,1232,1244,1254,1262,1270,1276,1284,1288,1291,1303,1315,1322,1326,1336,1348,1352,1364,1375,1382],41,[14,20,29,36,44,54,57,64,72,80,83,96,106,110,120,132,145,152,162,169,177,187,190,206,209,216,226,230,240,248,256,263,271,275,288,294,298,304,315,323,326,332,345,352,355,365,372,379,383,393,403,411,415,427,439,442,449,460,467,471,479,489,502,510,513,520,528,536,540,552,562,565,569,579,591,598,607,610,622,634,641,644,648,660,671,676,686,696,704,707,717,726,732,742,745,752,764,772,776,786,797,800,813,823,826,830,839,852,866,874,885,895,906,915,920,927,932,939,948,953,956,964,974,979,989,997,1005,1008,1018,1026,1033,1037,1045,1055,1063,1071,1080,1084,1097,1109,1112,1120,1134,1144,1152,1158,1165,1176,1188,1200,1208,1212,1222,1232,1244,1254,1262,1270,1276,1284,1288,1291,1303,1315,1322,1326,1336,1348,1352,1364,1375,1382,1386],59]],[["INDIVIDUALS OR ACTIVE USER ACCOUNTS. NOTE THAT SOME INDIVIDUALS MAY USE MULTIPLE HANDSETS, WHILE SOME HANDSETS MAY ACCESS MULTIPLE USER ACCOUNTS.\n",[6,10,22,32,36,45,49,59,68,78,84,92,95,108,116,119,129,139,146,149,158,166,169,179,187,195,203,206,216,226,236,248,258,271,277,285,289,292,304,316,323,330,334,341,351,360,367,370,378,391,404,412,415,419,431,441,445,454,458,468,477,487,493,501,504,518,527,535,539,549,557,565,568,582,592,597,603,607,614,620,627,631,641,651,663,673,681,689,695,703,707,711,726,736,740,746,753,757,765,777,791,798,802,812,822,834,844,852,860,866,874,878,892,901,909,912,922,932,942,949,957,965,969,982,993,997,1004,1008,1015,1021,1028,1032,1042,1050,1057,1065,1069,1078,1088,1098,1111,1121,1133,1139,1148,1151],60,[10,22,32,36,45,49,59,68,78,84,92,95,108,116,119,129,139,146,149,158,166,169,179,187,195,203,206,216,226,236,248,258,271,277,285,289,292,304,316,323,330,334,341,351,360,367,370,378,391,404,412,415,419,431,441,445,454,458,468,477,487,493,501,504,518,527,535,539,549,557,565,568,582,592,597,603,607,614,620,627,631,641,651,663,673,681,689,695,703,707,711,726,736,740,746,753,757,765,777,791,798,802,812,822,834,844,852,860,866,874,878,892,901,909,912,922,932,942,949,957,965,969,982,993,997,1004,1008,1015,1021,1028,1032,1042,1050,1057,1065,1069,1078,1088,1098,1111,1121,1133,1139,1148,1151,1155],78]]]}],"pageNo":376},{"frameData":[{"bounds":[21,989,112,1056],"containerID":"_idContainer6502","frameID":1583,"oriPageNo":10,"textBoundary":[[["377",16,20,55,47],["\n",55,20,60,47]]]},{"bounds":[1690,137,1895,158],"containerID":"_idContainer6505","frameID":1949,"oriPageNo":10,"textBoundary":[[["GLOBAL OVERVIEW\n",[37,48,54,66,75,85,91,94,106,115,123,131,141,145,153,168],1,[48,54,66,75,85,91,94,106,115,123,131,141,145,153,168,171],19]]]},{"bounds":[31,34,225,143],"containerID":"_idContainer6510","frameID":2029,"oriPageNo":10,"textBoundary":[[["FEB",37,0,113,61],["\n",113,0,124,61]],[["2025",18,47,132,108],["\n",132,47,135,108]]]},{"bounds":[103,979,1504,1061],"containerID":"_idContainer6504","frameID":51079,"oriPageNo":377,"textBoundary":[[["SOURCE: GWI (Q3 2024",[6,15,28,39,48,58,66,70,74,86,101,104,108,112],2,[15,28,39,48,58,66,70,74,86,101,104,108,112,171],22],["). NOTES: ONLY INCLUDES USERS AGED 16+. DOES NOT INCLUDE DATA FOR CHINA. TIKTOK IS CURRENTLY BLOCKED IN INDIA, WHICH MAY RESULT IN LOWER VALUES IN THE TIKTOK ",[171,175,179,182,195,208,215,223,231,236,239,252,264,269,277,281,284,296,307,312,322,332,340,348,351,361,369,377,384,393,396,405,417,425,435,439,446,455,462,466,469,479,492,499,507,511,523,535,541,545,549,561,571,576,587,597,604,608,617,626,632,642,646,652,665,673,676,687,697,701,713,723,727,730,737,741,750,756,769,778,781,785,793,797,807,817,825,833,840,852,859,864,872,876,884,889,901,912,921,928,938,942,946,958,961,965,977,987,991,1001,1005,1008,1024,1034,1038,1048,1059,1062,1076,1085,1093,1097,1104,1112,1120,1130,1135,1142,1145,1149,1161,1165,1170,1182,1197,1205,1212,1216,1224,1234,1239,1249,1256,1265,1268,1272,1284,1288,1294,1305,1312,1316,1322,1326,1336,1342,1354,1363],3,[175,179,182,195,208,215,223,231,236,239,252,264,269,277,281,284,296,307,312,322,332,340,348,351,361,369,377,384,393,396,405,417,425,435,439,446,455,462,466,469,479,492,499,507,511,523,535,541,545,549,561,571,576,587,597,604,608,617,626,632,642,646,652,665,673,676,687,697,701,713,723,727,730,737,741,750,756,769,778,781,785,793,797,807,817,825,833,840,852,859,864,872,876,884,889,901,912,921,928,938,942,946,958,961,965,977,987,991,1001,1005,1008,1024,1034,1038,1048,1059,1062,1076,1085,1093,1097,1104,1112,1120,1130,1135,1142,1145,1149,1161,1165,1170,1182,1197,1205,1212,1216,1224,1234,1239,1249,1256,1265,1268,1272,1284,1288,1294,1305,1312,1316,1322,1326,1336,1342,1354,1363,1367],21]],[["COLUMN COMPARED WITH OTHER PLATFORMS. VALUES REPRESENT THE USERS OF THE PLATFORM IDENTIFIED IN THE LEFT-HAND COLUMN WHO ALSO USE THE PLATFORM IDENTIFIED IN THE ROW AT THE TOP 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COMPARABILITY: CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY. SEE NOTES ON 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NOTES: ONLY INCLUDES INTERNET USERS AGED 16+ WHO HAVE USED AT LEAST ONE SOCIAL MEDIA PLATFORM IN THE PAST MONTH. 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FIGURES DO NOT INCLUDE DATA FOR CHINA. FIGURE FOR TIKTOK DOES NOT INCLUDE DOUYIN. 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NOTES: DOES NOT INCLUDE DATA FOR USERS IN CHINA. FIGURES REPRESENT THE PERCENTAGE OF INTERNET USERS AGED 16+ WHO SAY THAT THEY HAVE USED THE SOCIAL MEDIA ",[171,175,179,182,195,208,215,223,231,236,239,249,262,269,277,281,293,305,311,315,319,331,341,347,357,367,374,378,387,396,402,412,416,422,435,443,446,456,465,472,480,488,491,495,507,511,521,532,535,548,558,561,565,572,575,587,598,605,613,621,624,632,640,647,655,662,670,678,690,696,700,706,717,725,728,735,743,750,761,768,780,786,796,808,815,819,831,838,842,845,857,864,872,879,892,899,906,910,920,928,935,943,951,955,964,976,983,993,997,1005,1014,1021,1025,1040,1051,1063,1067,1075,1083,1092,1095,1102,1112,1121,1128,1132,1138,1149,1157,1165,1169,1179,1188,1197,1204,1208,1218,1226,1234,1244,1247,1254,1264,1272,1275,1283,1296,1306,1310,1320,1325,1329,1342,1350,1360,1364,1374],3,[175,179,182,195,208,215,223,231,236,239,249,262,269,277,281,293,305,311,315,319,331,341,347,357,367,374,378,387,396,402,412,416,422,435,443,446,456,465,472,480,488,491,495,507,511,521,532,535,548,558,561,565,572,575,587,598,605,613,621,624,632,640,647,655,662,670,678,690,696,700,706,717,725,728,735,743,750,761,768,780,786,796,808,815,819,831,838,842,845,857,864,872,879,892,899,906,910,920,928,935,943,951,955,964,976,983,993,997,1005,1014,1021,1025,1040,1051,1063,1067,1075,1083,1092,1095,1102,1112,1121,1128,1132,1138,1149,1157,1165,1169,1179,1188,1197,1204,1208,1218,1226,1234,1244,1247,1254,1264,1272,1275,1283,1296,1306,1310,1320,1325,1329,1342,1350,1360,1364,1374,1378],21]],[["PLATFORM DETAILED IN THE LEFTMOST COLUMN OF EACH ROW AT LEAST ONCE IN THE PAST MONTH, AND WHO ALSO SAY THAT THEY USE THAT PLATFORM FOR THE ACTIVITY DETAILED IN THE ROW AT THE ",[6,13,20,29,35,42,55,62,76,80,90,97,103,113,117,123,130,140,144,147,160,163,170,180,188,191,197,204,212,218,231,243,251,258,262,272,284,289,299,313,325,329,341,348,352,359,369,379,389,393,401,413,428,432,441,447,451,456,464,474,482,489,492,505,517,527,535,538,542,554,558,564,575,582,586,592,602,610,617,620,634,646,658,665,676,679,683,692,705,715,718,733,744,756,760,770,775,783,796,799,807,816,825,828,835,845,854,861,864,871,882,889,898,901,911,919,927,931,937,948,957,963,967,974,980,989,996,1003,1015,1023,1037,1040,1047,1060,1067,1071,1078,1088,1096,1099,1109,1119,1126,1129,1138,1142,1149,1157,1161,1171,1179,1185,1194,1198,1204,1211,1221,1225,1229,1241,1244,1251,1262,1269,1273,1280,1292,1308,1311,1320,1327,1330,1337,1348,1355],22,[13,20,29,35,42,55,62,76,80,90,97,103,113,117,123,130,140,144,147,160,163,170,180,188,191,197,204,212,218,231,243,251,258,262,272,284,289,299,313,325,329,341,348,352,359,369,379,389,393,401,413,428,432,441,447,451,456,464,474,482,489,492,505,517,527,535,538,542,554,558,564,575,582,586,592,602,610,617,620,634,646,658,665,676,679,683,692,705,715,718,733,744,756,760,770,775,783,796,799,807,816,825,828,835,845,854,861,864,871,882,889,898,901,911,919,927,931,937,948,957,963,967,974,980,989,996,1003,1015,1023,1037,1040,1047,1060,1067,1071,1078,1088,1096,1099,1109,1119,1126,1129,1138,1142,1149,1157,1161,1171,1179,1185,1194,1198,1204,1211,1221,1225,1229,1241,1244,1251,1262,1269,1273,1280,1292,1308,1311,1320,1327,1330,1337,1348,1355,1359],40]],[["TOP OF EACH COLUMN. 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NOTES: FIGURES REPRESENT THE SHARE OF SOCIAL MEDIA USERS AGED 16+ WHO SAY THAT AT LEAST ONE OF THE FOLLOWING ACTIVITIES IS A PRIMARY REASON WHY THEY VISIT ",[171,175,179,182,195,208,215,223,231,236,239,246,250,262,272,280,287,295,299,306,314,321,329,336,344,352,364,371,374,381,391,399,402,410,421,431,438,446,450,462,469,473,481,493,503,507,517,523,526,540,547,557,561,571,574,584,593,600,608,616,619,629,641,648,658,662,669,678,686,690,705,715,728,731,739,748,756,760,767,777,786,793,796,805,812,816,821,829,839,847,854,857,870,882,889,893,906,912,916,923,933,941,944,951,963,969,974,986,1001,1005,1017,1029,1033,1042,1053,1059,1063,1072,1075,1082,1086,1093,1101,1105,1109,1117,1120,1130,1134,1141,1149,1152,1166,1176,1183,1192,1195,1203,1211,1220,1228,1241,1253,1257,1272,1282,1291,1294,1301,1311,1319,1328,1331,1340,1344,1352,1355,1362],3,[175,179,182,195,208,215,223,231,236,239,246,250,262,272,280,287,295,299,306,314,321,329,336,344,352,364,371,374,381,391,399,402,410,421,431,438,446,450,462,469,473,481,493,503,507,517,523,526,540,547,557,561,571,574,584,593,600,608,616,619,629,641,648,658,662,669,678,686,690,705,715,728,731,739,748,756,760,767,777,786,793,796,805,812,816,821,829,839,847,854,857,870,882,889,893,906,912,916,923,933,941,944,951,963,969,974,986,1001,1005,1017,1029,1033,1042,1053,1059,1063,1072,1075,1082,1086,1093,1101,1105,1109,1117,1120,1130,1134,1141,1149,1152,1166,1176,1183,1192,1195,1203,1211,1220,1228,1241,1253,1257,1272,1282,1291,1294,1301,1311,1319,1328,1331,1340,1344,1352,1355,1362,1366],21]],[["SOCIAL MEDIA PLATFORMS: FINDING INSPIRATION FOR THINGS TO DO AND BUY; FINDING PRODUCTS TO PURCHASE; SEEING CONTENT FROM YOUR FAVOURITE BRANDS. 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NOTES: FIGURES REPRESENT THE SHARE OF SOCIAL MEDIA USERS AGED 16+ WHO SAY THAT AT LEAST ONE OF THE FOLLOWING ACTIVITIES IS A PRIMARY REASON WHY THEY VISIT ",[171,175,179,182,195,208,215,223,231,236,239,246,250,262,272,280,287,295,299,306,314,321,329,336,344,352,364,371,374,381,391,399,402,410,421,431,438,446,450,462,469,473,481,493,503,507,517,523,526,540,547,557,561,571,574,584,593,600,608,616,619,629,641,648,658,662,669,678,686,690,705,715,728,731,739,748,756,760,767,777,786,793,796,805,812,816,821,829,839,847,854,857,870,882,889,893,906,912,916,923,933,941,944,951,963,969,974,986,1001,1005,1017,1029,1033,1042,1053,1059,1063,1072,1075,1082,1086,1093,1101,1105,1109,1117,1120,1130,1134,1141,1149,1152,1166,1176,1183,1192,1195,1203,1211,1220,1228,1241,1253,1257,1272,1282,1291,1294,1301,1311,1319,1328,1331,1340,1344,1352,1355,1362],3,[175,179,182,195,208,215,223,231,236,239,246,250,262,272,280,287,295,299,306,314,321,329,336,344,352,364,371,374,381,391,399,402,410,421,431,438,446,450,462,469,473,481,493,503,507,517,523,526,540,547,557,561,571,574,584,593,600,608,616,619,629,641,648,658,662,669,678,686,690,705,715,728,731,739,748,756,760,767,777,786,793,796,805,812,816,821,829,839,847,854,857,870,882,889,893,906,912,916,923,933,941,944,951,963,969,974,986,1001,1005,1017,1029,1033,1042,1053,1059,1063,1072,1075,1082,1086,1093,1101,1105,1109,1117,1120,1130,1134,1141,1149,1152,1166,1176,1183,1192,1195,1203,1211,1220,1228,1241,1253,1257,1272,1282,1291,1294,1301,1311,1319,1328,1331,1340,1344,1352,1355,1362,1366],21]],[["SOCIAL MEDIA PLATFORMS: FINDING INSPIRATION FOR THINGS TO DO AND BUY; FINDING PRODUCTS TO PURCHASE; SEEING CONTENT FROM YOUR FAVOURITE BRANDS. (*) DATA FOR AUDIENCES AGED 65+ ",[6,14,27,37,41,51,56,60,73,81,91,95,105,108,115,121,130,137,144,156,164,178,186,189,193,199,203,215,225,229,241,253,257,260,272,281,288,291,300,309,315,319,332,344,348,354,367,375,378,385,395,399,411,423,431,435,441,453,457,467,479,483,493,505,515,518,527,537,544,548,551,558,562,574,584,588,600,612,615,622,630,643,653,663,673,680,688,691,697,710,713,721,731,738,749,759,769,777,784,788,791,800,807,815,819,831,843,846,856,869,881,887,895,907,914,917,924,932,944,958,961,969,981,991,999,1003,1009,1018,1026,1039,1049,1057,1060,1067,1075,1078,1087,1095,1105,1117,1127,1135,1138,1142,1145,1154,1158,1162,1171,1180,1186,1196,1199,1206,1219,1227,1230,1240,1250,1260,1264,1271,1283,1294,1301,1309,1313,1322,1334,1341,1351,1355,1364,1372,1380],22,[14,27,37,41,51,56,60,73,81,91,95,105,108,115,121,130,137,144,156,164,178,186,189,193,199,203,215,225,229,241,253,257,260,272,281,288,291,300,309,315,319,332,344,348,354,367,375,378,385,395,399,411,423,431,435,441,453,457,467,479,483,493,505,515,518,527,537,544,548,551,558,562,574,584,588,600,612,615,622,630,643,653,663,673,680,688,691,697,710,713,721,731,738,749,759,769,777,784,788,791,800,807,815,819,831,843,846,856,869,881,887,895,907,914,917,924,932,944,958,961,969,981,991,999,1003,1009,1018,1026,1039,1049,1057,1060,1067,1075,1078,1087,1095,1105,1117,1127,1135,1138,1142,1145,1154,1158,1162,1171,1180,1186,1196,1199,1206,1219,1227,1230,1240,1250,1260,1264,1271,1283,1294,1301,1309,1313,1322,1334,1341,1351,1355,1364,1372,1380,1384],40]],[["ARE NOT YET AVAILABLE IN ALL COUNTRIES, SO FINDINGS FOR AUDIENCES AGED 65+ MAY NOT BE DIRECTLY COMPARABLE WITH THOSE FOR OTHER AGE GROUPS. COMPARABILITY: CHANGES IN AUDIENCE ",[6,16,24,31,35,47,59,66,69,78,85,92,96,105,113,122,126,132,142,150,156,164,167,171,183,187,196,202,208,211,221,234,244,256,262,270,274,281,290,293,297,305,317,321,327,331,343,353,357,369,381,389,393,399,412,420,423,433,443,453,457,464,477,487,494,502,506,515,527,535,545,548,557,566,574,577,591,600,608,612,624,636,642,646,654,662,665,675,679,687,694,705,711,716,724,728,738,750,764,770,780,788,798,806,812,820,823,838,842,849,859,863,869,880,892,900,908,911,918,931,938,942,954,961,971,979,987,990,999,1011,1019,1023,1034,1042,1055,1065,1072,1080,1084,1087,1097,1109,1123,1131,1142,1152,1163,1172,1177,1184,1189,1197,1205,1210,1213,1224,1234,1244,1256,1268,1275,1283,1287,1291,1303,1306,1316,1326,1336,1340,1347,1360,1370,1378],41,[16,24,31,35,47,59,66,69,78,85,92,96,105,113,122,126,132,142,150,156,164,167,171,183,187,196,202,208,211,221,234,244,256,262,270,274,281,290,293,297,305,317,321,327,331,343,353,357,369,381,389,393,399,412,420,423,433,443,453,457,464,477,487,494,502,506,515,527,535,545,548,557,566,574,577,591,600,608,612,624,636,642,646,654,662,665,675,679,687,694,705,711,716,724,728,738,750,764,770,780,788,798,806,812,820,823,838,842,849,859,863,869,880,892,900,908,911,918,931,938,942,954,961,971,979,987,990,999,1011,1019,1023,1034,1042,1055,1065,1072,1080,1084,1087,1097,1109,1123,1131,1142,1152,1163,1172,1177,1184,1189,1197,1205,1210,1213,1224,1234,1244,1256,1268,1275,1283,1287,1291,1303,1306,1316,1326,1336,1340,1347,1360,1370,1378,1381],59]],[["COMPOSITION AND SURVEY METHODOLOGY. SEE NOTES ON DATA.\n",[6,16,29,42,49,62,70,74,80,84,97,109,112,122,134,144,148,156,166,174,182,190,199,202,216,223,230,241,253,263,276,281,293,305,312,315,319,327,335,342,346,358,370,377,384,393,396,409,421,425,434,444,450,460,464],60,[16,29,42,49,62,70,74,80,84,97,109,112,122,134,144,148,156,166,174,182,190,199,202,216,223,230,241,253,263,276,281,293,305,312,315,319,327,335,342,346,358,370,377,384,393,396,409,421,425,434,444,450,460,464,468],78]]]}],"pageNo":390},{"frameData":[{"bounds":[21,989,112,1056],"containerID":"_idContainer6728","frameID":1583,"oriPageNo":10,"textBoundary":[[["391",17,20,54,47],["\n",54,20,59,47]]]},{"bounds":[1690,137,1895,158],"containerID":"_idContainer6731","frameID":1949,"oriPageNo":10,"textBoundary":[[["GLOBAL OVERVIEW\n",[37,48,54,66,75,85,91,94,106,115,123,131,141,145,153,168],1,[48,54,66,75,85,91,94,106,115,123,131,141,145,153,168,171],19]]]},{"bounds":[31,34,225,143],"containerID":"_idContainer6736","frameID":2029,"oriPageNo":10,"textBoundary":[[["FEB",37,0,113,61],["\n",113,0,124,61]],[["2025",18,47,132,108],["\n",132,47,135,108]]]},{"bounds":[210,107,1671,136],"containerID":"_idContainer6733","frameID":284149,"oriPageNo":391,"textBoundary":[[["P",9,1,19,28],["E",19,1,30,28],["R",30,1,41,28],["C",41,1,55,28],["E",55,1,66,28],["N",66,1,84,28],["T",84,1,92,28],["A",92,1,105,28],["G",105,1,123,28],["E",123,1,133,28],[" ",133,1,139,28],["O",139,1,157,28],["F",157,1,166,28],[" ",166,1,171,28],["I",171,1,177,28],["N",177,1,194,28],["T",194,1,204,28],["E",204,1,214,28],["R",214,1,226,28],["N",226,1,243,28],["E",243,1,254,28],["T",254,1,264,28],[" ",264,1,269,28],["U",269,1,283,28],["S",283,1,295,28],["E",295,1,306,28],["R",306,1,317,28],["S",317,1,328,28],[" ",328,1,333,28],["A",333,1,347,28],["G",347,1,364,28],["E",364,1,375,28],["D",375,1,389,28],[" ",389,1,394,28],["1",394,1,405,28],["6",405,1,418,28],["+",418,1,429,28],[" ",429,1,434,28],["W",434,1,456,28],["H",456,1,471,28],["O",471,1,489,28],[" ",489,1,494,28],["U",494,1,508,28],["S",508,1,520,28],["E",520,1,531,28],[" ",531,1,536,28],["S",536,1,547,28],["O",547,1,565,28],["C",565,1,580,28],["I",580,1,586,28],["A",586,1,600,28],["L",600,1,608,28],[" ",608,1,613,28],["M",613,1,632,28],["E",632,1,643,28],["D",643,1,657,28],["I",657,1,663,28],["A",663,1,677,28],[" ",677,1,682,28],["T",682,1,691,28],["O",691,1,709,28],[" ",709,1,714,28],["R",714,1,725,28],["E",725,1,735,28],["S",735,1,747,28],["E",747,1,758,28],["A",758,1,772,28],["R",772,1,783,28],["C",783,1,798,28],["H",798,1,813,28],[" ",813,1,818,28],["B",818,1,830,28],["R",830,1,842,28],["A",842,1,856,28],["N",856,1,873,28],["D",873,1,887,28],["S",887,1,899,28],[" ",899,1,904,28],["A",904,1,918,28],["N",918,1,935,28],["D",935,1,950,28],[" ",950,1,955,28],["P",955,1,965,28],["R",965,1,976,28],["O",976,1,994,28],["D",994,1,1008,28],["U",1008,1,1023,28],["C",1023,1,1038,28],["T",1038,1,1047,28],["S",1047,1,1059,28],[" ",1059,1,1064,28],["T",1064,1,1073,28],["H",1073,1,1088,28],["E",1088,1,1100,28],["Y",1100,1,1112,28],["’",1112,1,1117,28],["R",1117,1,1128,28],["E",1128,1,1139,28],[" ",1139,1,1144,28],["C",1144,1,1159,28],["O",1159,1,1177,28],["N",1177,1,1194,28],["S",1194,1,1206,28],["I",1206,1,1211,28],["D",1211,1,1225,28],["E",1225,1,1236,28],["R",1236,1,1247,28],["I",1247,1,1253,28],["N",1253,1,1270,28],["G",1270,1,1287,28],[" ",1287,1,1293,28],["B",1293,1,1304,28],["U",1304,1,1319,28],["Y",1319,1,1331,28],["I",1331,1,1336,28],["N",1336,1,1354,28],["G",1354,1,1371,28],["\n",1371,1,1376,28]]]},{"bounds":[196,30,1671,110],"containerID":"_idContainer6734","frameID":284175,"oriPageNo":391,"textBoundary":[[["USE OF SOCIAL MEDIA FOR BRAND RESEARCH\n",[23,66,99,130,144,194,223,237,270,319,357,374,415,443,456,511,542,584,601,643,657,685,735,772,786,822,861,902,951,994,1008,1044,1074,1108,1139,1180,1215,1253,1299],1,[66,99,130,144,194,223,237,270,319,357,374,415,443,456,511,542,584,601,643,657,685,735,772,786,822,861,902,951,994,1008,1044,1074,1108,1139,1180,1215,1253,1299,1314],79]]]},{"bounds":[103,979,1496,1061],"containerID":"_idContainer6730","frameID":675213,"oriPageNo":391,"textBoundary":[[["SOURCE: GWI (Q3 2024",[6,15,28,39,48,58,66,70,74,86,101,104,108,112],2,[15,28,39,48,58,66,70,74,86,101,104,108,112,171],22],["). NOTES: VALUES REPRESENT PEOPLE WHO SAY THAT THEY RESEARCH POTENTIAL PURCHASES ON AT LEAST ONE OF THE FOLLOWING: SOCIAL NETWORKS, Q&A SITES (E.G. QUORA), ",[171,175,179,182,195,208,215,223,231,236,239,247,257,262,272,280,288,291,299,307,314,322,329,337,345,357,363,367,374,381,394,401,407,414,418,433,443,456,460,468,476,485,488,495,505,514,521,525,531,542,550,558,561,569,576,585,592,602,610,620,631,634,641,653,660,668,680,686,690,700,705,709,716,726,734,744,755,764,772,780,788,791,804,816,820,829,835,839,844,852,862,870,877,880,893,905,913,916,929,936,939,946,956,964,967,974,987,992,997,1009,1025,1028,1041,1052,1056,1059,1067,1080,1090,1094,1104,1109,1113,1125,1133,1140,1155,1168,1175,1184,1192,1196,1199,1211,1222,1232,1235,1244,1247,1254,1261,1269,1273,1277,1285,1288,1299,1303,1307,1319,1329,1342,1350,1360,1364,1368],3,[175,179,182,195,208,215,223,231,236,239,247,257,262,272,280,288,291,299,307,314,322,329,337,345,357,363,367,374,381,394,401,407,414,418,433,443,456,460,468,476,485,488,495,505,514,521,525,531,542,550,558,561,569,576,585,592,602,610,620,631,634,641,653,660,668,680,686,690,700,705,709,716,726,734,744,755,764,772,780,788,791,804,816,820,829,835,839,844,852,862,870,877,880,893,905,913,916,929,936,939,946,956,964,967,974,987,992,997,1009,1025,1028,1041,1052,1056,1059,1067,1080,1090,1094,1104,1109,1113,1125,1133,1140,1155,1168,1175,1184,1192,1196,1199,1211,1222,1232,1235,1244,1247,1254,1261,1269,1273,1277,1285,1288,1299,1303,1307,1319,1329,1342,1350,1360,1364,1368,1372],21]],[["FORUMS AND MESSAGE BOARDS, MESSAGING AND LIVE CHAT SERVICES, MICRO-BLOGS (E.G. X / TWITTER), BLOGS ON PRODUCTS / BRANDS, VLOGS (I.E. BLOGS RECORDED IN A VIDEO FORMAT), AND ",[6,13,26,33,43,57,65,68,78,90,100,104,117,125,133,141,150,162,170,173,181,193,203,211,221,229,232,236,249,257,265,273,282,294,298,310,322,326,335,348,357,361,367,370,379,387,390,401,411,420,427,430,438,446,454,462,466,476,484,492,495,499,513,516,527,534,547,553,561,566,578,590,598,602,606,614,617,628,632,635,643,647,656,660,667,682,686,693,700,707,715,719,723,726,735,740,752,764,772,776,788,800,804,811,819,831,841,851,862,868,876,880,889,893,901,909,919,931,941,949,953,956,965,970,983,994,1002,1006,1010,1014,1018,1026,1029,1033,1041,1046,1058,1070,1078,1082,1090,1097,1107,1120,1128,1138,1145,1155,1159,1162,1175,1178,1188,1191,1200,1204,1214,1221,1234,1238,1244,1257,1265,1279,1288,1294,1299,1302,1306,1316,1328,1338],22,[13,26,33,43,57,65,68,78,90,100,104,117,125,133,141,150,162,170,173,181,193,203,211,221,229,232,236,249,257,265,273,282,294,298,310,322,326,335,348,357,361,367,370,379,387,390,401,411,420,427,430,438,446,454,462,466,476,484,492,495,499,513,516,527,534,547,553,561,566,578,590,598,602,606,614,617,628,632,635,643,647,656,660,667,682,686,693,700,707,715,719,723,726,735,740,752,764,772,776,788,800,804,811,819,831,841,851,862,868,876,880,889,893,901,909,919,931,941,949,953,956,965,970,983,994,1002,1006,1010,1014,1018,1026,1029,1033,1041,1046,1058,1070,1078,1082,1090,1097,1107,1120,1128,1138,1145,1155,1159,1162,1175,1178,1188,1191,1200,1204,1214,1221,1234,1238,1244,1257,1265,1279,1288,1294,1299,1302,1306,1316,1328,1338,1342],40]],[["ONLINE PINBOARDS (E.G. 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NOTE: ONLY INCLUDES INTERNET USERS AGED 16+ WHO HAVE USED AT LEAST ONE SOCIAL MEDIA PLATFORM IN THE PAST MONTH. COMPARABILITY: CHANGES IN AUDIENCE ",[171,175,179,182,195,208,215,223,227,231,243,255,260,268,272,276,288,298,304,314,324,331,339,343,347,359,365,373,381,393,401,407,411,421,429,436,444,452,456,465,477,485,495,498,506,515,522,526,541,552,564,568,578,587,596,604,607,617,625,633,643,646,655,662,666,671,679,689,697,704,707,720,732,739,743,751,763,774,778,787,793,797,810,818,828,831,841,845,852,858,867,874,880,893,901,915,918,922,934,938,944,955,962,966,972,982,990,997,1000,1014,1026,1038,1045,1055,1059,1062,1072,1084,1099,1107,1118,1128,1138,1148,1152,1159,1164,1172,1181,1185,1189,1199,1209,1219,1231,1243,1251,1259,1262,1266,1278,1282,1291,1301,1311,1315,1323,1335,1345,1353],17,[175,179,182,195,208,215,223,227,231,243,255,260,268,272,276,288,298,304,314,324,331,339,343,347,359,365,373,381,393,401,407,411,421,429,436,444,452,456,465,477,485,495,498,506,515,522,526,541,552,564,568,578,587,596,604,607,617,625,633,643,646,655,662,666,671,679,689,697,704,707,720,732,739,743,751,763,774,778,787,793,797,810,818,828,831,841,845,852,858,867,874,880,893,901,915,918,922,934,938,944,955,962,966,972,982,990,997,1000,1014,1026,1038,1045,1055,1059,1062,1072,1084,1099,1107,1118,1128,1138,1148,1152,1159,1164,1172,1181,1185,1189,1199,1209,1219,1231,1243,1251,1259,1262,1266,1278,1282,1291,1301,1311,1315,1323,1335,1345,1353,1357],36]],[["COMPOSITION AND SURVEY METHODOLOGY. 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NOTES: ONLY INCLUDES INTERNET USERS IN EACH AGE GROUP WHO HAVE USED AT LEAST ONE SOCIAL MEDIA PLATFORM IN THE PAST MONTH. 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NOTES: ONLY INCLUDES INTERNET USERS AGED 16+ WHO HAVE USED AT LEAST ONE SOCIAL MEDIA PLATFORM IN THE PAST MONTH. 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GWI (Q3 2024",[6,15,28,39,48,58,66,70,74,86,101,104,108,112],7,[15,28,39,48,58,66,70,74,86,101,104,108,112,171],27],["). NOTES: ONLY INCLUDES INTERNET USERS AGED 16+ WHO HAVE USED AT LEAST ONE SOCIAL MEDIA PLATFORM IN THE PAST MONTH. (*) DATA FOR AUDIENCES AGED 65+ ARE ",[171,175,179,182,195,208,215,223,231,236,239,252,264,269,277,281,284,296,307,312,322,332,340,348,351,355,367,374,381,389,401,409,416,419,429,437,445,453,461,464,474,486,493,503,507,514,523,531,535,550,560,573,576,587,596,605,612,616,626,634,641,651,655,664,671,674,680,688,697,705,712,716,728,740,748,751,759,772,782,786,796,801,805,819,826,836,840,850,853,860,867,876,882,889,902,909,923,927,930,943,946,953,963,971,974,981,990,998,1005,1009,1022,1035,1047,1053,1064,1067,1071,1074,1083,1087,1091,1100,1109,1115,1125,1129,1135,1148,1156,1159,1169,1179,1189,1193,1200,1212,1223,1230,1238,1242,1251,1263,1271,1281,1284,1293,1302,1310,1313,1323,1331,1338],8,[175,179,182,195,208,215,223,231,236,239,252,264,269,277,281,284,296,307,312,322,332,340,348,351,355,367,374,381,389,401,409,416,419,429,437,445,453,461,464,474,486,493,503,507,514,523,531,535,550,560,573,576,587,596,605,612,616,626,634,641,651,655,664,671,674,680,688,697,705,712,716,728,740,748,751,759,772,782,786,796,801,805,819,826,836,840,850,853,860,867,876,882,889,902,909,923,927,930,943,946,953,963,971,974,981,990,998,1005,1009,1022,1035,1047,1053,1064,1067,1071,1074,1083,1087,1091,1100,1109,1115,1125,1129,1135,1148,1156,1159,1169,1179,1189,1193,1200,1212,1223,1230,1238,1242,1251,1263,1271,1281,1284,1293,1302,1310,1313,1323,1331,1338,1342],27]],[["NOT YET AVAILABLE IN ALL COUNTRIES, SO FINDINGS FOR AUDIENCES AGED 65+ MAY NOT BE DIRECTLY COMPARABLE WITH THOSE FOR OTHER AGE GROUPS. COMPARABILITY: CHANGES IN AUDIENCE ",[6,18,30,37,41,49,57,63,67,76,84,94,97,104,113,122,127,135,138,142,154,158,168,173,179,182,192,205,215,227,234,242,245,253,261,264,268,276,288,292,299,302,315,325,328,341,352,360,364,371,383,391,395,404,414,424,428,436,448,458,465,474,477,486,498,506,516,519,528,537,545,548,562,571,579,583,595,607,614,617,626,633,637,647,650,658,666,676,683,687,696,699,709,722,735,741,751,760,769,778,783,791,794,810,813,820,830,834,841,851,863,871,879,883,889,902,910,913,925,932,942,950,958,961,971,983,990,994,1006,1013,1026,1036,1043,1051,1055,1058,1068,1080,1094,1103,1113,1124,1134,1144,1148,1155,1160,1168,1177,1181,1185,1195,1205,1215,1227,1239,1247,1255,1258,1262,1274,1278,1287,1297,1307,1311,1319,1331,1341,1349],27,[18,30,37,41,49,57,63,67,76,84,94,97,104,113,122,127,135,138,142,154,158,168,173,179,182,192,205,215,227,234,242,245,253,261,264,268,276,288,292,299,302,315,325,328,341,352,360,364,371,383,391,395,404,414,424,428,436,448,458,465,474,477,486,498,506,516,519,528,537,545,548,562,571,579,583,595,607,614,617,626,633,637,647,650,658,666,676,683,687,696,699,709,722,735,741,751,760,769,778,783,791,794,810,813,820,830,834,841,851,863,871,879,883,889,902,910,913,925,932,942,950,958,961,971,983,990,994,1006,1013,1026,1036,1043,1051,1055,1058,1068,1080,1094,1103,1113,1124,1134,1144,1148,1155,1160,1168,1177,1181,1185,1195,1205,1215,1227,1239,1247,1255,1258,1262,1274,1278,1287,1297,1307,1311,1319,1331,1341,1349,1353],46]],[["COMPOSITION AND SURVEY METHODOLOGY. SEE NOTES ON DATA.\n",[6,16,29,42,49,62,70,74,80,84,97,109,112,122,134,144,148,156,166,174,182,190,199,202,216,223,230,241,253,263,276,281,293,305,312,315,319,327,335,342,346,358,370,377,384,393,396,409,421,425,434,444,450,460,464],46,[16,29,42,49,62,70,74,80,84,97,109,112,122,134,144,148,156,166,174,182,190,199,202,216,223,230,241,253,263,276,281,293,305,312,315,319,327,335,342,346,358,370,377,384,393,396,409,421,425,434,444,450,460,464,468],65]]]}],"pageNo":409},{"frameData":[{"bounds":[21,989,112,1056],"containerID":"_idContainer7056","frameID":1583,"oriPageNo":10,"textBoundary":[[["410",17,20,53,47],["\n",53,20,59,47]]]},{"bounds":[1690,137,1895,158],"containerID":"_idContainer7059","frameID":1949,"oriPageNo":10,"textBoundary":[[["GLOBAL OVERVIEW\n",[37,48,54,66,75,85,91,94,106,115,123,131,141,145,153,168],1,[48,54,66,75,85,91,94,106,115,123,131,141,145,153,168,171],19]]]},{"bounds":[31,34,225,143],"containerID":"_idContainer7064","frameID":2029,"oriPageNo":10,"textBoundary":[[["FEB",37,0,113,61],["\n",113,0,124,61]],[["2025",18,47,132,108],["\n",132,47,135,108]]]},{"bounds":[210,107,1671,136],"containerID":"_idContainer7061","frameID":619996,"oriPageNo":410,"textBoundary":[[["PERCENTAGE OF SOCIAL MEDIA USERS AGED 16+ WHO SAY THAT READING NEWS STORIES IS A MAIN REASON FOR USING SOCIAL MEDIA\n",[9,19,30,41,55,66,84,92,105,123,133,139,157,166,171,183,201,216,221,235,243,248,268,278,293,298,312,317,332,343,354,365,377,382,395,412,423,437,443,453,466,477,483,504,519,537,542,554,566,578,584,593,608,621,630,636,647,658,672,686,692,709,726,731,749,760,781,793,798,810,819,837,848,853,864,875,880,886,897,903,917,922,942,956,961,978,984,995,1006,1020,1031,1049,1067,1072,1081,1099,1111,1116,1130,1142,1147,1165,1182,1187,1198,1216,1231,1237,1251,1259,1264,1283,1294,1308,1314,1328],1,[19,30,41,55,66,84,92,105,123,133,139,157,166,171,183,201,216,221,235,243,248,268,278,293,298,312,317,332,343,354,365,377,382,395,412,423,437,443,453,466,477,483,504,519,537,542,554,566,578,584,593,608,621,630,636,647,658,672,686,692,709,726,731,749,760,781,793,798,810,819,837,848,853,864,875,880,886,897,903,917,922,942,956,961,978,984,995,1006,1020,1031,1049,1067,1072,1081,1099,1111,1116,1130,1142,1147,1165,1182,1187,1198,1216,1231,1237,1251,1259,1264,1283,1294,1308,1314,1328,1333],28]]]},{"bounds":[196,30,1671,110],"containerID":"_idContainer7062","frameID":620021,"oriPageNo":410,"textBoundary":[[["SOCIAL MEDIA AS A SOURCE OF NEWS\n",[23,56,106,143,160,202,229,243,297,328,370,387,429,443,485,519,532,574,588,621,670,714,749,787,818,831,881,911,924,974,1004,1065,1100],1,[56,106,143,160,202,229,243,297,328,370,387,429,443,485,519,532,574,588,621,670,714,749,787,818,831,881,911,924,974,1004,1065,1100,1115],79]]]},{"bounds":[103,984,1506,1056],"containerID":"_idContainer7058","frameID":826171,"oriPageNo":410,"textBoundary":[[["SOURCE: GWI (Q3 2024",[6,15,28,39,48,58,66,70,74,86,101,104,108,112],7,[15,28,39,48,58,66,70,74,86,101,104,108,112,171],27],["). NOTES: ONLY INCLUDES INTERNET USERS AGED 16+ WHO HAVE USED AT LEAST ONE SOCIAL MEDIA PLATFORM IN THE PAST MONTH. PERCENTAGE CHANGE VALUES SHOWN IN THE ",[171,175,179,182,195,208,215,223,231,236,239,252,264,269,277,281,284,296,307,312,322,332,340,348,351,355,367,374,381,389,401,409,416,419,429,437,445,453,461,464,474,486,493,503,507,514,523,531,535,550,560,573,576,587,596,605,612,616,626,634,641,651,655,664,671,674,680,688,697,705,712,716,728,740,748,751,759,772,782,786,796,801,805,819,826,836,840,850,853,860,867,876,882,889,902,909,923,927,930,943,946,953,963,971,974,981,990,998,1005,1009,1022,1035,1047,1053,1064,1067,1071,1078,1086,1093,1104,1111,1123,1129,1138,1150,1158,1162,1172,1182,1192,1204,1216,1224,1227,1235,1245,1250,1260,1268,1276,1279,1288,1298,1310,1325,1338,1341,1345,1357,1361,1367,1378,1385],8,[175,179,182,195,208,215,223,231,236,239,252,264,269,277,281,284,296,307,312,322,332,340,348,351,355,367,374,381,389,401,409,416,419,429,437,445,453,461,464,474,486,493,503,507,514,523,531,535,550,560,573,576,587,596,605,612,616,626,634,641,651,655,664,671,674,680,688,697,705,712,716,728,740,748,751,759,772,782,786,796,801,805,819,826,836,840,850,853,860,867,876,882,889,902,909,923,927,930,943,946,953,963,971,974,981,990,998,1005,1009,1022,1035,1047,1053,1064,1067,1071,1078,1086,1093,1104,1111,1123,1129,1138,1150,1158,1162,1172,1182,1192,1204,1216,1224,1227,1235,1245,1250,1260,1268,1276,1279,1288,1298,1310,1325,1338,1341,1345,1357,1361,1367,1378,1385,1389],27]],[["WHITE CIRCLES REPRESENT RELATIVE CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%). COMPARABILITY: CHANGES IN AUDIENCE COMPOSITION AND ",[6,21,32,36,42,50,53,64,68,75,86,91,98,106,110,118,125,132,140,148,156,163,175,182,186,193,201,207,216,223,227,235,243,246,257,267,277,289,301,309,312,317,320,324,332,335,339,349,361,364,368,380,391,398,406,416,424,432,435,448,454,458,467,475,487,490,497,504,517,530,534,544,547,555,561,571,579,586,589,601,613,617,625,635,640,650,658,661,674,681,684,693,702,713,717,731,744,754,760,770,773,781,793,803,813,818,822,831,839,851,855,858,870,882,889,892,901,910,920,924,928,931,941,953,968,976,987,997,1007,1017,1021,1028,1033,1041,1050,1054,1058,1068,1078,1088,1100,1112,1120,1128,1131,1135,1147,1151,1160,1170,1180,1184,1192,1204,1214,1222,1225,1235,1248,1261,1268,1281,1289,1293,1299,1303,1316,1328,1331,1341,1353,1363],27,[21,32,36,42,50,53,64,68,75,86,91,98,106,110,118,125,132,140,148,156,163,175,182,186,193,201,207,216,223,227,235,243,246,257,267,277,289,301,309,312,317,320,324,332,335,339,349,361,364,368,380,391,398,406,416,424,432,435,448,454,458,467,475,487,490,497,504,517,530,534,544,547,555,561,571,579,586,589,601,613,617,625,635,640,650,658,661,674,681,684,693,702,713,717,731,744,754,760,770,773,781,793,803,813,818,822,831,839,851,855,858,870,882,889,892,901,910,920,924,928,931,941,953,968,976,987,997,1007,1017,1021,1028,1033,1041,1050,1054,1058,1068,1078,1088,1100,1112,1120,1128,1131,1135,1147,1151,1160,1170,1180,1184,1192,1204,1214,1222,1225,1235,1248,1261,1268,1281,1289,1293,1299,1303,1316,1328,1331,1341,1353,1363,1367],46]],[["SURVEY METHODOLOGY. SEE NOTES ON DATA.\n",[6,14,25,32,41,49,57,61,74,82,89,99,112,122,134,139,152,163,170,174,178,186,193,201,204,217,229,236,243,251,255,268,280,283,293,302,308,319,322],46,[14,25,32,41,49,57,61,74,82,89,99,112,122,134,139,152,163,170,174,178,186,193,201,204,217,229,236,243,251,255,268,280,283,293,302,308,319,322,326],65]]]}],"pageNo":410},{"frameData":[{"bounds":[21,989,112,1056],"containerID":"_idContainer7071","frameID":1583,"oriPageNo":10,"textBoundary":[[["411",18,20,53,47],["\n",53,20,58,47]]]},{"bounds":[1690,137,1895,158],"containerID":"_idContainer7074","frameID":1949,"oriPageNo":10,"textBoundary":[[["GLOBAL OVERVIEW\n",[37,48,54,66,75,85,91,94,106,115,123,131,141,145,153,168],1,[48,54,66,75,85,91,94,106,115,123,131,141,145,153,168,171],19]]]},{"bounds":[31,34,225,143],"containerID":"_idContainer7079","frameID":2029,"oriPageNo":10,"textBoundary":[[["FEB",37,0,113,61],["\n",113,0,124,61]],[["2025",18,47,132,108],["\n",132,47,135,108]]]},{"bounds":[210,107,1671,136],"containerID":"_idContainer7076","frameID":54708,"oriPageNo":411,"textBoundary":[[["PERCENTAGE OF SOCIAL MEDIA USERS AGED 16+ WHO SAY THAT READING NEWS STORIES IS A MAIN REASON FOR USING SOCIAL MEDIA\n",[9,19,30,41,55,66,84,92,105,123,133,139,157,166,171,183,201,216,221,235,243,248,268,278,293,298,312,317,332,343,354,365,377,382,395,412,423,437,443,453,466,477,483,504,519,537,542,554,566,578,584,593,608,621,630,636,647,658,672,686,692,709,726,731,749,760,781,793,798,810,819,837,848,853,864,875,880,886,897,903,917,922,942,956,961,978,984,995,1006,1020,1031,1049,1067,1072,1081,1099,1111,1116,1130,1142,1147,1165,1182,1187,1198,1216,1231,1237,1251,1259,1264,1283,1294,1308,1314,1328],1,[19,30,41,55,66,84,92,105,123,133,139,157,166,171,183,201,216,221,235,243,248,268,278,293,298,312,317,332,343,354,365,377,382,395,412,423,437,443,453,466,477,483,504,519,537,542,554,566,578,584,593,608,621,630,636,647,658,672,686,692,709,726,731,749,760,781,793,798,810,819,837,848,853,864,875,880,886,897,903,917,922,942,956,961,978,984,995,1006,1020,1031,1049,1067,1072,1081,1099,1111,1116,1130,1142,1147,1165,1182,1187,1198,1216,1231,1237,1251,1259,1264,1283,1294,1308,1314,1328,1333],28]]]},{"bounds":[196,30,1671,110],"containerID":"_idContainer7077","frameID":54732,"oriPageNo":411,"textBoundary":[[["SOCIAL MEDIA AS A SOURCE OF NEWS\n",[23,56,106,143,160,202,229,243,297,328,370,387,429,443,485,519,532,574,588,621,670,714,749,787,818,831,881,911,924,974,1004,1065,1100],1,[56,106,143,160,202,229,243,297,328,370,387,429,443,485,519,532,574,588,621,670,714,749,787,818,831,881,911,924,974,1004,1065,1100,1115],79]]]},{"bounds":[103,984,1496,1056],"containerID":"_idContainer7073","frameID":282230,"oriPageNo":411,"textBoundary":[[["SOURCE: GWI (Q3 2024",[6,15,28,39,48,58,66,70,74,86,101,104,108,112],17,[15,28,39,48,58,66,70,74,86,101,104,108,112,171],36],["). NOTE: ONLY INCLUDES INTERNET USERS AGED 16+ WHO HAVE USED AT LEAST ONE SOCIAL MEDIA PLATFORM IN THE PAST MONTH. 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NOTES: ONLY INCLUDES INTERNET USERS AGED 16+ WHO HAVE USED AT LEAST ONE SOCIAL MEDIA PLATFORM IN THE PAST MONTH. 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COMPARABILITY: DOES NOT INCLUDE DATA FOR DOUYIN. 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SOURCE DATA REVISIONS. BASE REVISIONS. 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COMPARABILITY: CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY. SEE NOTES ON DATA.\n",[6,13,26,33,37,49,56,66,74,82,85,94,106,114,118,129,137,150,160,167,175,179,182,192,204,218,226,237,247,258,267,272,279,284,292,300,305,308,319,329,339,351,363,370,378,382,386,398,401,411,421,431,435,442,455,465,472,476,486,498,512,519,531,540,543,550,554,566,578,582,592,604,614,617,625,636,643,652,660,668,672,685,693,700,710,723,733,745,750,763,774,782,785,789,797,804,812,815,828,840,847,854,862,866,879,891,895,904,913,919,930,934],36,[13,26,33,37,49,56,66,74,82,85,94,106,114,118,129,137,150,160,167,175,179,182,192,204,218,226,237,247,258,267,272,279,284,292,300,305,308,319,329,339,351,363,370,378,382,386,398,401,411,421,431,435,442,455,465,472,476,486,498,512,519,531,540,543,550,554,566,578,582,592,604,614,617,625,636,643,652,660,668,672,685,693,700,710,723,733,745,750,763,774,782,785,789,797,804,812,815,828,840,847,854,862,866,879,891,895,904,913,919,930,934,937],55]]]},{"bounds":[57,299,1890,938],"containerID":"_idContainer10006","frameID":907839,"oriPageNo":561,"textBoundary":[[["\u0016\u0017\u0017\u0017\u0017\u0017\u0017\u0017\u0017\u0017\n",[1,1,1,1,1,1,1,1,1,1,1803],1,[13,13,13,13,13,13,13,13,13,13,1803],631]],[["SOCIAL 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SEE NOTES ON DATA.\n",[6,15,24,36,39,43,55,67,73,77,85,94,105,109,112,116,125,138,152,160,171,181,192,201,206,213,218,225,234,239,242,252,263,273,285,297,304,312,316,320,332,335,345,355,365,369,376,388,399,406,410,420,432,446,453,465,473,477,484,488,500,512,516,526,538,548,551,559,570,577,586,594,602,606,619,627,634,644,657,667,679,684,697,708,715,719,723,731,738,746,749,762,774,780,788,796,800,813,825,828,838,847,853,864,867],36,[15,24,36,39,43,55,67,73,77,85,94,105,109,112,116,125,138,152,160,171,181,192,201,206,213,218,225,234,239,242,252,263,273,285,297,304,312,316,320,332,335,345,355,365,369,376,388,399,406,410,420,432,446,453,465,473,477,484,488,500,512,516,526,538,548,551,559,570,577,586,594,602,606,619,627,634,644,657,667,679,684,697,708,715,719,723,731,738,746,749,762,774,780,788,796,800,813,825,828,838,847,853,864,867,871],55]]]}],"pageNo":565},{"frameData":[{"bounds":[21,989,112,1056],"containerID":"_idContainer10074","frameID":1583,"oriPageNo":10,"textBoundary":[[["566",16,20,55,47],["\n",55,20,60,47]]]},{"bounds":[1690,137,1895,158],"containerID":"_idContainer10077","frameID":1949,"oriPageNo":10,"textBoundary":[[["GLOBAL OVERVIEW\n",[37,48,54,66,75,85,91,94,106,115,123,131,141,145,153,168],1,[48,54,66,75,85,91,94,106,115,123,131,141,145,153,168,171],19]]]},{"bounds":[31,34,225,143],"containerID":"_idContainer10082","frameID":2029,"oriPageNo":10,"textBoundary":[[["FEB",37,0,113,61],["\n",113,0,124,61]],[["2025",18,47,132,108],["\n",132,47,135,108]]]},{"bounds":[210,107,1671,136],"containerID":"_idContainer10079","frameID":285428,"oriPageNo":566,"textBoundary":[[["PERCENTAGE OF INTERNET USERS AGED 16+ WHO DISCOVER NEW BRANDS, PRODUCTS, AND SERVICES VIA WORD-OF-MOUTH RECOMMENDATION\n",[9,19,30,41,55,66,84,92,105,123,133,139,157,166,171,177,194,204,214,226,243,254,264,269,283,295,306,317,328,333,347,364,375,389,394,405,418,429,434,456,471,489,494,508,514,525,539,557,569,580,591,597,614,625,647,652,664,676,690,708,721,733,738,743,753,764,782,797,811,826,835,847,852,857,871,889,903,908,920,931,942,954,959,974,985,996,1001,1014,1019,1033,1039,1060,1078,1089,1104,1111,1129,1139,1146,1165,1183,1198,1207,1222,1227,1238,1249,1263,1281,1300,1320,1331,1348,1361,1374,1384,1389,1407,1425],1,[19,30,41,55,66,84,92,105,123,133,139,157,166,171,177,194,204,214,226,243,254,264,269,283,295,306,317,328,333,347,364,375,389,394,405,418,429,434,456,471,489,494,508,514,525,539,557,569,580,591,597,614,625,647,652,664,676,690,708,721,733,738,743,753,764,782,797,811,826,835,847,852,857,871,889,903,908,920,931,942,954,959,974,985,996,1001,1014,1019,1033,1039,1060,1078,1089,1104,1111,1129,1139,1146,1165,1183,1198,1207,1222,1227,1238,1249,1263,1281,1300,1320,1331,1348,1361,1374,1384,1389,1407,1425,1430],28]]]},{"bounds":[196,30,1671,110],"containerID":"_idContainer10080","frameID":285453,"oriPageNo":566,"textBoundary":[[["BRAND DISCOVERY: WORD OF MOUTH\n",[23,59,98,139,189,231,245,287,304,337,373,420,461,492,527,560,577,590,651,701,737,780,793,843,873,887,940,990,1033,1060,1106],1,[59,98,139,189,231,245,287,304,337,373,420,461,492,527,560,577,590,651,701,737,780,793,843,873,887,940,990,1033,1060,1106,1121],79]]]},{"bounds":[103,984,1496,1056],"containerID":"_idContainer10076","frameID":657456,"oriPageNo":127,"textBoundary":[[["SOURCE: GWI (Q3 2024",[6,15,28,39,48,58,66,70,74,86,101,104,108,112],17,[15,28,39,48,58,66,70,74,86,101,104,108,112,171],36],["). NOTE: PERCENTAGE CHANGE VALUES SHOWN IN THE WHITE CIRCLES REPRESENT RELATIVE CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL ",[171,175,179,182,195,208,215,223,227,231,238,245,253,263,271,283,289,298,310,318,321,332,342,352,364,376,383,387,395,405,410,420,428,436,439,447,458,470,485,497,501,505,517,520,527,537,545,549,564,574,578,585,592,596,606,610,617,628,633,641,649,652,660,668,675,683,690,698,706,718,724,728,736,743,749,758,765,769,778,785,789,799,809,819,831,843,851,854,859,863,866,874,878,881,891,903,907,910,922,933,941,948,958,966,974,977,990,997,1000,1009,1018,1029,1033,1039,1047,1059,1073,1076,1086,1090,1098,1104,1113,1121,1128,1132,1144,1156,1159,1167,1177,1182,1192,1200,1204,1216,1223,1226,1235,1244,1255,1259,1274,1286,1296,1302,1312,1315,1323,1335,1345,1355,1361],17,[175,179,182,195,208,215,223,227,231,238,245,253,263,271,283,289,298,310,318,321,332,342,352,364,376,383,387,395,405,410,420,428,436,439,447,458,470,485,497,501,505,517,520,527,537,545,549,564,574,578,585,592,596,606,610,617,628,633,641,649,652,660,668,675,683,690,698,706,718,724,728,736,743,749,758,765,769,778,785,789,799,809,819,831,843,851,854,859,863,866,874,878,881,891,903,907,910,922,933,941,948,958,966,974,977,990,997,1000,1009,1018,1029,1033,1039,1047,1059,1073,1076,1086,1090,1098,1104,1113,1121,1128,1132,1144,1156,1159,1167,1177,1182,1192,1200,1204,1216,1223,1226,1235,1244,1255,1259,1274,1286,1296,1302,1312,1315,1323,1335,1345,1355,1361,1364],36]],[["60%, NOT 70%). COMPARABILITY: CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY. SEE NOTES ON DATA.\n",[6,15,24,36,39,43,55,67,73,77,85,94,105,109,112,116,125,138,152,160,171,181,192,201,206,213,218,225,234,239,242,252,263,273,285,297,304,312,316,320,332,335,345,355,365,369,376,388,399,406,410,420,432,446,453,465,473,477,484,488,500,512,516,526,538,548,551,559,570,577,586,594,602,606,619,627,634,644,657,667,679,684,697,708,715,719,723,731,738,746,749,762,774,780,788,796,800,813,825,828,838,847,853,864,867],36,[15,24,36,39,43,55,67,73,77,85,94,105,109,112,116,125,138,152,160,171,181,192,201,206,213,218,225,234,239,242,252,263,273,285,297,304,312,316,320,332,335,345,355,365,369,376,388,399,406,410,420,432,446,453,465,473,477,484,488,500,512,516,526,538,548,551,559,570,577,586,594,602,606,619,627,634,644,657,667,679,684,697,708,715,719,723,731,738,746,749,762,774,780,788,796,800,813,825,828,838,847,853,864,867,871],55]]]}],"pageNo":566},{"frameData":[{"bounds":[21,989,112,1056],"containerID":"_idContainer10089","frameID":1583,"oriPageNo":10,"textBoundary":[[["567",17,20,54,47],["\n",54,20,59,47]]]},{"bounds":[1690,137,1895,158],"containerID":"_idContainer10092","frameID":1949,"oriPageNo":10,"textBoundary":[[["GLOBAL OVERVIEW\n",[37,48,54,66,75,85,91,94,106,115,123,131,141,145,153,168],1,[48,54,66,75,85,91,94,106,115,123,131,141,145,153,168,171],19]]]},{"bounds":[31,34,225,143],"containerID":"_idContainer10097","frameID":2029,"oriPageNo":10,"textBoundary":[[["FEB",37,0,113,61],["\n",113,0,124,61]],[["2025",18,47,132,108],["\n",132,47,135,108]]]},{"bounds":[210,107,1671,136],"containerID":"_idContainer10094","frameID":285508,"oriPageNo":567,"textBoundary":[[["PERCENTAGE OF INTERNET USERS AGED 16+ WHO DISCOVER NEW BRANDS, PRODUCTS, AND SERVICES VIA ADS ON SOCIAL MEDIA\n",[9,19,30,41,55,66,84,92,105,123,133,139,157,166,171,177,194,204,214,226,243,254,264,269,283,295,306,317,328,333,347,364,375,389,394,405,418,429,434,456,471,489,494,508,514,525,539,557,569,580,591,597,614,625,647,652,664,676,690,708,721,733,738,743,753,764,782,797,811,826,835,847,852,857,871,889,903,908,920,931,942,954,959,974,985,996,1001,1014,1019,1033,1039,1053,1067,1078,1083,1101,1119,1124,1135,1153,1168,1173,1188,1196,1201,1220,1231,1245,1251,1265],1,[19,30,41,55,66,84,92,105,123,133,139,157,166,171,177,194,204,214,226,243,254,264,269,283,295,306,317,328,333,347,364,375,389,394,405,418,429,434,456,471,489,494,508,514,525,539,557,569,580,591,597,614,625,647,652,664,676,690,708,721,733,738,743,753,764,782,797,811,826,835,847,852,857,871,889,903,908,920,931,942,954,959,974,985,996,1001,1014,1019,1033,1039,1053,1067,1078,1083,1101,1119,1124,1135,1153,1168,1173,1188,1196,1201,1220,1231,1245,1251,1265,1270],28]]]},{"bounds":[196,30,1671,110],"containerID":"_idContainer10095","frameID":285533,"oriPageNo":567,"textBoundary":[[["BRAND DISCOVERY: ADS ON SOCIAL MEDIA\n",[23,59,98,139,189,231,245,287,304,337,373,420,461,492,527,560,577,590,632,673,706,720,770,820,833,866,916,953,970,1012,1039,1053,1107,1138,1180,1197,1241],1,[59,98,139,189,231,245,287,304,337,373,420,461,492,527,560,577,590,632,673,706,720,770,820,833,866,916,953,970,1012,1039,1053,1107,1138,1180,1197,1241,1256],79]]]},{"bounds":[103,984,1496,1056],"containerID":"_idContainer10091","frameID":657456,"oriPageNo":127,"textBoundary":[[["SOURCE: GWI (Q3 2024",[6,15,28,39,48,58,66,70,74,86,101,104,108,112],17,[15,28,39,48,58,66,70,74,86,101,104,108,112,171],36],["). NOTE: PERCENTAGE CHANGE VALUES SHOWN IN THE WHITE CIRCLES REPRESENT RELATIVE CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL ",[171,175,179,182,195,208,215,223,227,231,238,245,253,263,271,283,289,298,310,318,321,332,342,352,364,376,383,387,395,405,410,420,428,436,439,447,458,470,485,497,501,505,517,520,527,537,545,549,564,574,578,585,592,596,606,610,617,628,633,641,649,652,660,668,675,683,690,698,706,718,724,728,736,743,749,758,765,769,778,785,789,799,809,819,831,843,851,854,859,863,866,874,878,881,891,903,907,910,922,933,941,948,958,966,974,977,990,997,1000,1009,1018,1029,1033,1039,1047,1059,1073,1076,1086,1090,1098,1104,1113,1121,1128,1132,1144,1156,1159,1167,1177,1182,1192,1200,1204,1216,1223,1226,1235,1244,1255,1259,1274,1286,1296,1302,1312,1315,1323,1335,1345,1355,1361],17,[175,179,182,195,208,215,223,227,231,238,245,253,263,271,283,289,298,310,318,321,332,342,352,364,376,383,387,395,405,410,420,428,436,439,447,458,470,485,497,501,505,517,520,527,537,545,549,564,574,578,585,592,596,606,610,617,628,633,641,649,652,660,668,675,683,690,698,706,718,724,728,736,743,749,758,765,769,778,785,789,799,809,819,831,843,851,854,859,863,866,874,878,881,891,903,907,910,922,933,941,948,958,966,974,977,990,997,1000,1009,1018,1029,1033,1039,1047,1059,1073,1076,1086,1090,1098,1104,1113,1121,1128,1132,1144,1156,1159,1167,1177,1182,1192,1200,1204,1216,1223,1226,1235,1244,1255,1259,1274,1286,1296,1302,1312,1315,1323,1335,1345,1355,1361,1364],36]],[["60%, NOT 70%). COMPARABILITY: CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY. 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NOTE: PERCENTAGE CHANGE VALUES SHOWN IN THE WHITE CIRCLES REPRESENT RELATIVE CHANGE (I.E. 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FIGURES ARE NOT COMPARABLE WITH PREVIOUS REPORTS.\n",[6,14,22,28,37,44,47,56,64,67,71,75,79,87,90,94,104,116,119,123,135,145,153,161,171,179,186,190,203,209,213,222,230,242,245,252,259,272,285,289,299,302,310,316,326,334,340,344,356,368,372,380,390,395,405,413,416,429,436,439,448,457,468,471,486,499,509,514,524,528,535,548,558,568,573,577,586,594,606,609,613,625,637,644,647,656,665,675,679,683,686,696,708,722,731,741,752,762,772,776,783,788,796,805,809,813,821,830,838,846,850,860,870,880,892,904,912,920,923,927,933,937,949,959,967,974,983,986,996,1004,1011,1015,1027,1039,1046,1049,1059,1071,1085,1091,1101,1109,1119,1128,1133,1141,1144,1159,1163,1170,1180,1184,1191,1199,1206,1215,1219,1232,1242,1250,1253,1261,1269,1276,1288,1296,1303,1311,1314],36,[14,22,28,37,44,47,56,64,67,71,75,79,87,90,94,104,116,119,123,135,145,153,161,171,179,186,190,203,209,213,222,230,242,245,252,259,272,285,289,299,302,310,316,326,334,340,344,356,368,372,380,390,395,405,413,416,429,436,439,448,457,468,471,486,499,509,514,524,528,535,548,558,568,573,577,586,594,606,609,613,625,637,644,647,656,665,675,679,683,686,696,708,722,731,741,752,762,772,776,783,788,796,805,809,813,821,830,838,846,850,860,870,880,892,904,912,920,923,927,933,937,949,959,967,974,983,986,996,1004,1011,1015,1027,1039,1046,1049,1059,1071,1085,1091,1101,1109,1119,1128,1133,1141,1144,1159,1163,1170,1180,1184,1191,1199,1206,1215,1219,1232,1242,1250,1253,1261,1269,1276,1288,1296,1303,1311,1314,1318],55]]]}],"pageNo":590},{"frameData":[{"bounds":[21,989,112,1056],"containerID":"_idContainer10487","frameID":1583,"oriPageNo":10,"textBoundary":[[["591",17,20,54,47],["\n",54,20,59,47]]]},{"bounds":[1690,137,1895,158],"containerID":"_idContainer10490","frameID":1949,"oriPageNo":10,"textBoundary":[[["GLOBAL OVERVIEW\n",[37,48,54,66,75,85,91,94,106,115,123,131,141,145,153,168],1,[48,54,66,75,85,91,94,106,115,123,131,141,145,153,168,171],19]]]},{"bounds":[31,34,225,143],"containerID":"_idContainer10495","frameID":2029,"oriPageNo":10,"textBoundary":[[["FEB",37,0,113,61],["\n",113,0,124,61]],[["2025",18,47,132,108],["\n",132,47,135,108]]]},{"bounds":[210,107,1671,136],"containerID":"_idContainer10492","frameID":346600,"oriPageNo":591,"textBoundary":[[["ONLINE SEARCH ADVERTISING REVENUE AS A PERCENTAGE OF TOTAL DIGITAL ADVERTISING REVENUES\n",[9,27,44,52,58,75,86,91,103,114,128,139,154,169,174,188,201,214,225,236,245,250,262,268,285,302,307,318,330,342,353,370,385,396,401,415,427,432,446,451,461,472,483,498,508,526,534,547,565,575,581,599,608,614,622,639,648,662,670,675,689,695,712,717,726,740,748,753,767,780,793,804,815,824,829,841,847,864,881,886,897,909,921,932,949,964,974,986],1,[27,44,52,58,75,86,91,103,114,128,139,154,169,174,188,201,214,225,236,245,250,262,268,285,302,307,318,330,342,353,370,385,396,401,415,427,432,446,451,461,472,483,498,508,526,534,547,565,575,581,599,608,614,622,639,648,662,670,675,689,695,712,717,726,740,748,753,767,780,793,804,815,824,829,841,847,864,881,886,897,909,921,932,949,964,974,986,992],28]]]},{"bounds":[196,30,1671,110],"containerID":"_idContainer10493","frameID":346625,"oriPageNo":591,"textBoundary":[[["SHARE OF DIGITAL ADVERTISING: SEARCH\n",[23,57,101,142,179,209,223,273,303,316,358,376,422,440,464,506,533,547,588,627,669,699,736,763,780,813,831,880,927,944,957,991,1022,1063,1098,1136,1182],1,[57,101,142,179,209,223,273,303,316,358,376,422,440,464,506,533,547,588,627,669,699,736,763,780,813,831,880,927,944,957,991,1022,1063,1098,1136,1182,1197],79]]]},{"bounds":[103,984,1496,1056],"containerID":"_idContainer10489","frameID":346683,"oriPageNo":591,"textBoundary":[[["SOURCE: STATISTA ADVERTISING & MEDIA OUTLOOK. SEE STATISTA.COM. NOTES: FIGURES REFLECT ESTIMATES FOR FULL-YEAR SPEND IN 2024",[6,15,28,39,48,58,66,70,74,82,88,97,104,107,115,121,131,135,144,154,163,170,178,185,188,196,200,212,224,228,238,242,255,263,273,276,286,290,302,312,319,324,337,349,358,362,365,374,381,389,392,400,406,415,422,426,434,440,450,453,463,475,489,493,496,509,522,529,537,545,550,553,560,564,575,586,593,601,609,612,620,628,634,640,647,658,664,668,675,683,690,694,708,717,723,731,739,742,749,762,769,773,779,790,795,800,804,813,821,830,838,842,850,857,865,877,887,890,894,906,910],17,[15,28,39,48,58,66,70,74,82,88,97,104,107,115,121,131,135,144,154,163,170,178,185,188,196,200,212,224,228,238,242,255,263,273,276,286,290,302,312,319,324,337,349,358,362,365,374,381,389,392,400,406,415,422,426,434,440,450,453,463,475,489,493,496,509,522,529,537,545,550,553,560,564,575,586,593,601,609,612,620,628,634,640,647,658,664,668,675,683,690,694,708,717,723,731,739,742,749,762,769,773,779,790,795,800,804,813,821,830,838,842,850,857,865,877,887,890,894,906,910,944],36],[". COMPARABILITY: BASE CHANGES. FIGURES ARE NOT ",[944,948,951,961,974,988,996,1007,1017,1027,1037,1041,1048,1053,1061,1070,1074,1078,1086,1095,1104,1111,1115,1125,1135,1145,1157,1169,1177,1185,1188,1192,1198,1202,1214,1224,1232,1239,1248,1251,1261,1269,1276,1280,1292,1304,1311],17,[948,951,961,974,988,996,1007,1017,1027,1037,1041,1048,1053,1061,1070,1074,1078,1086,1095,1104,1111,1115,1125,1135,1145,1157,1169,1177,1185,1188,1192,1198,1202,1214,1224,1232,1239,1248,1251,1261,1269,1276,1280,1292,1304,1311,1315],36]],[["COMPARABLE WITH PREVIOUS REPORTS.\n",[6,16,29,42,48,58,67,76,85,90,98,101,117,120,127,137,141,148,156,164,172,176,189,199,207,210,218,226,233,246,253,260,268,272],36,[16,29,42,48,58,67,76,85,90,98,101,117,120,127,137,141,148,156,164,172,176,189,199,207,210,218,226,233,246,253,260,268,272,275],55]]]}],"pageNo":591},{"frameData":[{"bounds":[21,989,112,1056],"containerID":"_idContainer10502","frameID":1583,"oriPageNo":10,"textBoundary":[[["592",16,20,55,47],["\n",55,20,60,47]]]},{"bounds":[1690,137,1895,158],"containerID":"_idContainer10505","frameID":1949,"oriPageNo":10,"textBoundary":[[["GLOBAL OVERVIEW\n",[37,48,54,66,75,85,91,94,106,115,123,131,141,145,153,168],1,[48,54,66,75,85,91,94,106,115,123,131,141,145,153,168,171],19]]]},{"bounds":[31,34,225,143],"containerID":"_idContainer10511","frameID":2029,"oriPageNo":10,"textBoundary":[[["FEB",37,0,113,61],["\n",113,0,124,61]],[["2025",18,47,132,108],["\n",132,47,135,108]]]},{"bounds":[103,981,1504,1059],"containerID":"_idContainer10504","frameID":113544,"oriPageNo":592,"textBoundary":[[["SOURCE: SKAI. NOTES: GREEN BARS SHOW TOTAL SEARCH AD IMPRESSIONS IN EACH QUARTER AS AN INDEX OF TOTAL SEARCH AD IMPRESSIONS IN THE LEFTMOST QUARTER. VALUES IN GREEN CIRCLES ",[6,15,28,39,48,58,66,70,74,82,91,101,105,109,112,125,137,145,153,161,165,169,181,189,196,204,216,220,228,238,245,253,257,265,275,288,303,306,312,324,330,340,346,349,357,365,375,383,393,403,407,417,427,430,434,448,455,462,470,478,486,490,502,514,522,526,530,542,546,553,563,573,583,587,600,609,619,627,633,641,649,652,662,670,674,684,696,699,703,715,725,733,741,744,757,764,767,773,785,791,801,807,810,818,826,836,844,854,864,868,878,888,891,895,909,916,923,931,939,947,951,963,975,984,987,991,1003,1007,1013,1024,1031,1035,1040,1048,1055,1061,1074,1087,1095,1102,1105,1118,1127,1137,1145,1151,1159,1167,1171,1174,1182,1192,1197,1207,1215,1223,1226,1230,1242,1246,1258,1266,1273,1281,1293,1296,1307,1311,1318,1328,1334,1341,1350],1,[15,28,39,48,58,66,70,74,82,91,101,105,109,112,125,137,145,153,161,165,169,181,189,196,204,216,220,228,238,245,253,257,265,275,288,303,306,312,324,330,340,346,349,357,365,375,383,393,403,407,417,427,430,434,448,455,462,470,478,486,490,502,514,522,526,530,542,546,553,563,573,583,587,600,609,619,627,633,641,649,652,662,670,674,684,696,699,703,715,725,733,741,744,757,764,767,773,785,791,801,807,810,818,826,836,844,854,864,868,878,888,891,895,909,916,923,931,939,947,951,963,975,984,987,991,1003,1007,1013,1024,1031,1035,1040,1048,1055,1061,1074,1087,1095,1102,1105,1118,1127,1137,1145,1151,1159,1167,1171,1174,1182,1192,1197,1207,1215,1223,1226,1230,1242,1246,1258,1266,1273,1281,1293,1296,1307,1311,1318,1328,1334,1341,1350,1353],20]],[["SHOW CLICK-THROUGH RATE ON SEARCH ADS. VALUES IN WHITE CIRCLES SHOW QUARTER-ON-QUARTER CHANGE IN TOTAL SEARCH AD IMPRESSIONS. FINDINGS EXTRAPOLATED FROM A SAMPLE OF OVER 1 ",[6,14,25,37,52,56,66,72,75,86,94,99,105,116,123,136,146,158,168,172,180,189,196,204,207,220,232,235,244,251,261,269,279,290,293,303,313,321,324,328,336,346,351,361,368,376,380,384,396,399,415,425,429,436,443,447,457,461,468,479,484,492,500,503,511,522,534,549,553,565,575,585,593,599,607,614,620,632,645,650,663,672,682,690,696,704,712,715,726,736,746,758,770,778,781,785,797,801,807,819,825,834,840,844,852,859,869,877,887,898,901,911,921,925,928,942,949,957,964,972,980,984,997,1009,1017,1020,1024,1030,1034,1046,1056,1060,1072,1084,1092,1096,1104,1112,1119,1127,1137,1144,1156,1163,1172,1178,1186,1196,1199,1206,1214,1226,1240,1243,1253,1257,1265,1275,1288,1295,1301,1308,1312,1324,1331,1335,1347,1356,1363,1371,1375,1384],20,[14,25,37,52,56,66,72,75,86,94,99,105,116,123,136,146,158,168,172,180,189,196,204,207,220,232,235,244,251,261,269,279,290,293,303,313,321,324,328,336,346,351,361,368,376,380,384,396,399,415,425,429,436,443,447,457,461,468,479,484,492,500,503,511,522,534,549,553,565,575,585,593,599,607,614,620,632,645,650,663,672,682,690,696,704,712,715,726,736,746,758,770,778,781,785,797,801,807,819,825,834,840,844,852,859,869,877,887,898,901,911,921,925,928,942,949,957,964,972,980,984,997,1009,1017,1020,1024,1030,1034,1046,1056,1060,1072,1084,1092,1096,1104,1112,1119,1127,1137,1144,1156,1163,1172,1178,1186,1196,1199,1206,1214,1226,1240,1243,1253,1257,1265,1275,1288,1295,1301,1308,1312,1324,1331,1335,1347,1356,1363,1371,1375,1384,1388],39]],[["TRILLION AD IMPRESSIONS, 12 BILLION AD CLICKS, AND US$7 BILLION IN AD SPEND ACROSS MULTIPLE COUNTRIES AND INDUSTRIES. COMPARABILITY: SKAI RE-BASES ITS SAMPLE EACH QUARTER, SO VALUES ",[6,13,21,25,30,36,39,52,64,68,77,87,91,95,108,115,123,130,138,147,150,163,175,183,187,190,198,207,210,219,222,228,233,237,250,262,266,275,285,289,299,305,308,319,327,336,339,343,352,365,375,378,388,396,404,413,417,425,429,434,440,444,456,468,472,476,488,492,501,511,515,523,530,538,550,560,563,573,583,591,603,611,619,623,636,646,651,658,661,669,674,682,685,695,708,718,730,737,744,748,756,764,767,777,789,799,803,807,819,829,839,847,853,861,865,872,880,884,887,897,910,924,932,943,953,963,973,978,984,989,997,1006,1010,1014,1022,1031,1041,1045,1048,1056,1064,1069,1077,1087,1095,1102,1110,1114,1117,1124,1132,1136,1144,1154,1167,1174,1180,1187,1191,1199,1208,1218,1229,1232,1245,1255,1264,1272,1279,1286,1294,1298,1301,1309,1322,1326,1333,1343,1349,1359,1366,1374],39,[13,21,25,30,36,39,52,64,68,77,87,91,95,108,115,123,130,138,147,150,163,175,183,187,190,198,207,210,219,222,228,233,237,250,262,266,275,285,289,299,305,308,319,327,336,339,343,352,365,375,378,388,396,404,413,417,425,429,434,440,444,456,468,472,476,488,492,501,511,515,523,530,538,550,560,563,573,583,591,603,611,619,623,636,646,651,658,661,669,674,682,685,695,708,718,730,737,744,748,756,764,767,777,789,799,803,807,819,829,839,847,853,861,865,872,880,884,887,897,910,924,932,943,953,963,973,978,984,989,997,1006,1010,1014,1022,1031,1041,1045,1048,1056,1064,1069,1077,1087,1095,1102,1110,1114,1117,1124,1132,1136,1144,1154,1167,1174,1180,1187,1191,1199,1208,1218,1229,1232,1245,1255,1264,1272,1279,1286,1294,1298,1301,1309,1322,1326,1333,1343,1349,1359,1366,1374,1378],58]],[["MAY NOT CORRELATE WITH VALUES IN PREVIOUS REPORTS.\n",[6,20,29,37,41,53,65,72,75,85,98,105,113,121,127,136,143,150,154,169,173,179,190,193,201,211,216,226,234,242,245,249,261,265,272,280,288,296,300,313,323,331,334,342,350,357,370,377,384,392,396],58,[20,29,37,41,53,65,72,75,85,98,105,113,121,127,136,143,150,154,169,173,179,190,193,201,211,216,226,234,242,245,249,261,265,272,280,288,296,300,313,323,331,334,342,350,357,370,377,384,392,396,399],77]]]},{"bounds":[210,107,1671,136],"containerID":"_idContainer10507","frameID":113568,"oriPageNo":592,"textBoundary":[[["TOTAL PAID ONLINE SEARCH AD IMPRESSIONS (REPORTED AS AN INDEX), AND AVERAGE SEARCH AD CLICK-THROUGH RATE (CTR)\n",[9,17,35,43,57,65,70,79,93,99,113,118,136,154,162,167,184,195,200,212,223,237,248,263,278,283,297,311,317,322,341,351,363,373,385,396,402,420,437,449,454,460,471,482,492,510,521,531,541,556,561,575,586,592,606,623,628,634,651,665,676,688,694,699,704,718,735,750,755,768,780,791,803,816,834,844,850,861,872,886,897,912,927,932,946,961,966,981,988,994,1009,1021,1027,1036,1051,1062,1080,1095,1112,1127,1132,1144,1157,1167,1177,1182,1188,1203,1213,1224,1230],1,[17,35,43,57,65,70,79,93,99,113,118,136,154,162,167,184,195,200,212,223,237,248,263,278,283,297,311,317,322,341,351,363,373,385,396,402,420,437,449,454,460,471,482,492,510,521,531,541,556,561,575,586,592,606,623,628,634,651,665,676,688,694,699,704,718,735,750,755,768,780,791,803,816,834,844,850,861,872,886,897,912,927,932,946,961,966,981,988,994,1009,1021,1027,1036,1051,1062,1080,1095,1112,1127,1132,1144,1157,1167,1177,1182,1188,1203,1213,1224,1230,1236],28]]]},{"bounds":[196,30,1671,110],"containerID":"_idContainer10508","frameID":113592,"oriPageNo":592,"textBoundary":[[["SEARCH ADVERTISING: IMPRESSIONS & CTR\n",[23,57,87,129,164,202,246,260,301,341,382,413,449,476,493,527,544,594,641,657,671,688,743,777,813,843,876,909,927,976,1025,1059,1073,1119,1133,1170,1197,1236],1,[57,87,129,164,202,246,260,301,341,382,413,449,476,493,527,544,594,641,657,671,688,743,777,813,843,876,909,927,976,1025,1059,1073,1119,1133,1170,1197,1236,1251],79]]]}],"pageNo":592},{"frameData":[{"bounds":[21,989,112,1056],"containerID":"_idContainer10518","frameID":1583,"oriPageNo":10,"textBoundary":[[["593",16,20,55,47],["\n",55,20,60,47]]]},{"bounds":[1690,137,1895,158],"containerID":"_idContainer10521","frameID":1949,"oriPageNo":10,"textBoundary":[[["GLOBAL OVERVIEW\n",[37,48,54,66,75,85,91,94,106,115,123,131,141,145,153,168],1,[48,54,66,75,85,91,94,106,115,123,131,141,145,153,168,171],19]]]},{"bounds":[31,34,225,143],"containerID":"_idContainer10527","frameID":2029,"oriPageNo":10,"textBoundary":[[["FEB",37,0,113,61],["\n",113,0,124,61]],[["2025",18,47,132,108],["\n",132,47,135,108]]]},{"bounds":[103,981,1497,1059],"containerID":"_idContainer10520","frameID":113685,"oriPageNo":593,"textBoundary":[[["SOURCE: SKAI. NOTES: GREEN BARS SHOW AVERAGE SEARCH AD COST-PER-CLICK. 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NOTES: GREEN BARS SHOW TOTAL SEARCH AD SPEND IN EACH QUARTER AS AN INDEX OF TOTAL SEARCH AD SPEND IN THE LEFTMOST QUARTER. 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NOTES: GREEN BARS SHOW TOTAL SOCIAL MEDIA AD IMPRESSIONS IN EACH QUARTER AS AN INDEX OF TOTAL SOCIAL MEDIA AD IMPRESSIONS IN THE LEFTMOST QUARTER. 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NOTES: GREEN BARS SHOW THE AVERAGE COST OF 1,000 SOCIAL MEDIA AD IMPRESSIONS (CPM). VALUES HAVE BEEN TRANSLATED TO A COMMON CURRENCY BEFORE AGGREGATION, AND 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OTHER AGE GROUPS. COMPARABILITY: CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY. SEE NOTES ON DATA.\n",[6,13,26,33,37,49,56,66,74,82,85,94,106,114,118,129,137,150,160,167,175,179,182,192,204,218,226,237,247,258,267,272,279,284,292,300,305,308,319,329,339,351,363,370,378,382,386,398,401,411,421,431,435,442,455,465,472,476,486,498,512,519,531,540,543,550,554,566,578,582,592,604,614,617,625,636,643,652,660,668,672,685,693,700,710,723,733,745,750,763,774,782,785,789,797,804,812,815,828,840,847,854,862,866,879,891,895,904,913,919,930,934],36,[13,26,33,37,49,56,66,74,82,85,94,106,114,118,129,137,150,160,167,175,179,182,192,204,218,226,237,247,258,267,272,279,284,292,300,305,308,319,329,339,351,363,370,378,382,386,398,401,411,421,431,435,442,455,465,472,476,486,498,512,519,531,540,543,550,554,566,578,582,592,604,614,617,625,636,643,652,660,668,672,685,693,700,710,723,733,745,750,763,774,782,785,789,797,804,812,815,828,840,847,854,862,866,879,891,895,904,913,919,930,934,937],55]]]}],"pageNo":609},{"frameData":[{"bounds":[21,989,112,1056],"containerID":"_idContainer10798","frameID":1583,"oriPageNo":10,"textBoundary":[[["610",18,20,53,47],["\n",53,20,59,47]]]},{"bounds":[1690,137,1895,158],"containerID":"_idContainer10801","frameID":1949,"oriPageNo":10,"textBoundary":[[["GLOBAL OVERVIEW\n",[37,48,54,66,75,85,91,94,106,115,123,131,141,145,153,168],1,[48,54,66,75,85,91,94,106,115,123,131,141,145,153,168,171],19]]]},{"bounds":[31,34,225,143],"containerID":"_idContainer10806","frameID":2029,"oriPageNo":10,"textBoundary":[[["FEB",37,0,113,61],["\n",113,0,124,61]],[["2025",18,47,132,108],["\n",132,47,135,108]]]},{"bounds":[103,984,1496,1056],"containerID":"_idContainer10800","frameID":112549,"oriPageNo":610,"textBoundary":[[["SOURCE: GWI (Q3 2024",[6,15,28,39,48,58,66,70,74,85,101,104,108,112],17,[15,28,39,48,58,66,70,74,85,101,104,108,112,171],36],["). NOTE: PERCENTAGES REPRESENT THE SHARE OF INTERNET USERS AGED 16+ WHO SAY THAT THEY USE AN AD-BLOCKING TOOL FOR AT LEAST SOME OF THEIR ONLINE ACTIVITIES. 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NOTE: PERCENTAGE CHANGE VALUES SHOWN IN THE WHITE CIRCLES REPRESENT RELATIVE CHANGE (I.E. 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Similarly, some accounts may ",[10,18,31,42,47,60,65,71,88,100,113,118,131,137,150,155,169,175,181,194,201,218,224,229,242,247,264,269,275,288,295,300,310,316,322,331,344,361,373,378,391,402,413,426,437,449,454,463,469,486,499,511],271,[18,31,42,47,60,65,71,88,100,113,118,131,137,150,155,169,175,181,194,201,218,224,229,242,247,264,269,275,288,295,300,310,316,322,331,344,361,373,378,391,402,413,426,437,449,454,463,469,486,499,511,517],300]],[["r",10,301,17,330],["e",17,301,29,330],["p",29,301,42,330],["r",42,301,49,330],["e",49,301,61,330],["s",61,301,69,330],["e",69,301,81,330],["n",81,301,93,330],["t",93,301,98,330],[" ",98,301,104,330],["‘",104,301,109,330],["n",109,301,121,330],["o",121,301,134,330],["n",134,301,146,330],["-",146,301,154,330],["h",154,301,165,330],["u",165,301,177,330],["m",177,301,194,330],["a",194,301,207,330],["n",207,301,217,330],["’",217,301,224,330],[" ",224,301,230,330],["e",230,301,242,330],["n",242,301,253,330],["t",253,301,259,330],["i",259,301,264,330],["t",264,301,269,330],["i",269,301,274,330],["e",274,301,286,330],["s",286,301,295,330],[",",295,301,301,330],[" ",301,301,307,330],["i",307,301,312,330],["n",312,301,323,330],["c",323,301,334,330],["l",334,301,339,330],["u",339,301,351,330],["d",351,301,364,330],["i",364,301,369,330],["n",369,301,380,330],["g",380,301,393,330],[":",393,301,399,330],[" ",399,301,405,330],["p",405,301,418,330],["e",418,301,430,330],["t",430,301,435,330],["s",435,301,444,330],[" ",444,301,450,330],["a",450,301,463,330],["n",463,301,474,330],["d",474,301,488,330],[" ",488,301,493,330]],[["a",10,331,23,360],["n",23,331,34,360],["i",34,331,39,360],["m",39,331,56,360],["a",56,331,69,360],["l",69,331,74,360],["s",74,331,83,360],[";",83,331,88,360],[" ",88,331,94,360],["h",94,331,106,360],["i",106,331,111,360],["s",111,331,119,360],["t",119,331,125,360],["o",125,331,138,360],["r",138,331,145,360],["i",145,331,150,360],["c",150,331,161,360],["a",161,331,174,360],["l",174,331,179,360],[" ",179,331,185,360],["f",185,331,185,360],["i",185,331,196,360],["g",196,331,209,360],["u",209,331,221,360],["r",221,331,228,360],["e",228,331,240,360],["s",240,331,248,360],[";",248,331,254,360],[" ",254,331,260,360],["b",260,331,273,360],["u",273,331,284,360],["s",284,331,293,360],["i",293,331,298,360],["n",298,331,310,360],["e",310,331,322,360],["s",322,331,330,360],["s",330,331,339,360],["e",339,331,351,360],["s",351,331,360,360],[",",360,331,366,360],[" ",366,331,372,360],["c",372,331,383,360],["a",383,331,395,360],["u",395,331,407,360],["s",407,331,416,360],["e",416,331,428,360],["s",428,331,436,360],[",",436,331,442,360],[" ",442,331,448,360],["g",448,331,461,360],["r",461,331,468,360],["o",468,331,481,360],["u",481,331,492,360],["p",492,331,505,360],["s",505,331,514,360],[",",514,331,520,360],[" ",520,331,526,360]],[["and organisations; places of interest; etc.\n",[10,23,34,47,53,66,73,86,99,111,116,125,138,143,148,161,173,181,187,193,206,211,224,235,247,255,261,274,280,286,291,303,308,320,327,339,348,353,359,365,377,382,393,399],361,[23,34,47,53,66,73,86,99,111,116,125,138,143,148,161,173,181,187,193,206,211,224,235,247,255,261,274,280,286,291,303,308,320,327,339,348,353,359,365,377,382,393,399,405],390]],[["A",10,421,25,450],["s",25,421,34,450],[" ",34,421,40,450],["a",40,421,53,450],[" ",53,421,59,450],["r",59,421,66,450],["e",66,421,78,450],["s",78,421,87,450],["u",87,421,98,450],["l",98,421,103,450],["t",103,421,108,450],[",",108,421,114,450],[" ",114,421,120,450],["t",120,421,125,450],["h",125,421,137,450],["e",137,421,149,450],[" ",149,421,155,450],["f",155,421,155,450],["i",155,421,166,450],["g",166,421,179,450],["u",179,421,191,450],["r",191,421,198,450],["e",198,421,210,450],["s",210,421,219,450],[" ",219,421,224,450],["w",224,421,241,450],["e",241,421,253,450],[" ",253,421,259,450],["r",259,421,266,450],["e",266,421,278,450],["p",278,421,291,450],["o",291,421,304,450],["r",304,421,312,450],["t",312,421,317,450],[" ",317,421,323,450],["f",323,421,329,450],["o",329,421,342,450],["r",342,421,349,450],[" ",349,421,355,450],["s",355,421,364,450],["o",364,421,377,450],["c",377,421,388,450],["i",388,421,393,450],["a",393,421,406,450],["l",406,421,411,450],[" ",411,421,417,450],["m",417,421,434,450],["e",434,421,446,450],["d",446,421,459,450],["i",459,421,464,450],["a",464,421,477,450],[" ",477,421,483,450],["u",483,421,494,450],["s",494,421,503,450],["e",503,421,515,450],["r",515,421,522,450],["s",522,421,531,450],[" ",531,421,537,450]],[["may exceed internet user numbers. However, while this ",[10,27,40,51,57,69,79,90,102,114,127,133,138,150,155,167,174,186,198,203,209,221,229,241,249,255,266,277,294,308,319,327,336,341,347,364,376,393,404,415,427,433,438,444,461,473,478,483,495,501,506,518,523,532],451,[27,40,51,57,69,79,90,102,114,127,133,138,150,155,167,174,186,198,203,209,221,229,241,249,255,266,277,294,308,319,327,336,341,347,364,376,393,404,415,427,433,438,444,461,473,478,483,495,501,506,518,523,532,537],480]],[["may seem counter-intuitive or surprising, such instances ",[10,27,40,51,57,66,78,90,107,113,123,136,148,159,165,177,183,191,196,208,213,225,230,235,240,250,262,268,281,289,295,303,315,322,335,343,348,356,361,373,386,392,398,406,418,429,441,446,451,463,472,477,490,502,512,524,533],481,[27,40,51,57,66,78,90,107,113,123,136,148,159,165,177,183,191,196,208,213,225,230,235,240,250,262,268,281,289,295,303,315,322,335,343,348,356,361,373,386,392,398,406,418,429,441,446,451,463,472,477,490,502,512,524,533,539],510]],[["do not represent errors in the data or in our reporting. 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caution ",[10,15,28,41,47,58,71,77,89,97,103,116,122,128,140,153,164,176,182,189,201,206,217,228,241,252,257,263,274,286,299,307,312,318,324,337,348,354,359,372,378,389,402,411,423,429,440,449,461,467,478,491,502,508,513,526,538],1,[15,28,41,47,58,71,77,89,97,103,116,122,128,140,153,164,176,182,189,201,206,217,228,241,252,257,263,274,286,299,307,312,318,324,337,348,354,359,372,378,389,402,411,423,429,440,449,461,467,478,491,502,508,513,526,538,540],30]],[["when comparing data from different reports, because ",[10,27,38,50,62,68,79,91,108,122,135,142,147,159,172,178,191,204,209,222,228,234,241,254,272,277,290,295,302,308,320,327,339,351,356,362,369,381,394,407,415,420,429,435,441,454,466,477,490,501,510,522],31,[27,38,50,62,68,79,91,108,122,135,142,147,159,172,178,191,204,209,222,228,234,241,254,272,277,290,295,302,308,320,327,339,351,356,362,369,381,394,407,415,420,429,435,441,454,466,477,490,501,510,522,528],60]],[["changes to research samples, base data, research 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comparable.\n",[10,27,39,52,63,69,75,86,99,105,110,121,134,139,150,162,171,177,190,197,209,215,226,239,245,250,261,274,291,304,317,324,337,350,355,367,373],121,[27,39,52,63,69,75,86,99,105,110,121,134,139,150,162,171,177,190,197,209,215,226,239,245,250,261,274,291,304,317,324,337,350,355,367,373,379],150]],[["Furthermore, due to the differing data collection and ",[10,20,31,39,45,56,68,76,93,106,113,125,130,136,149,161,173,179,184,197,203,208,220,232,238,251,256,262,268,280,288,293,304,318,323,337,350,355,368,374,385,398,403,408,420,431,436,441,454,466,472,485,496,510],181,[20,31,39,45,56,68,76,93,106,113,125,130,136,149,161,173,179,184,197,203,208,220,232,238,251,256,262,268,280,288,293,304,318,323,337,350,355,368,374,385,398,403,408,420,431,436,441,454,466,472,485,496,510,515],210]],[["treatment methodologies, and the different periods 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For example, data ",[10,23,36,41,54,60,73,86,91,103,108,117,123,128,140,147,160,171,184,196,209,220,226,232,237,249,253,262,268,275,287,300,313,321,326,332,338,348,361,368,374,386,397,410,427,440,445,457,462,468,481,494,500,513],301,[23,36,41,54,60,73,86,91,103,108,117,123,128,140,147,160,171,184,196,209,220,226,232,237,249,253,262,268,275,287,300,313,321,326,332,338,348,361,368,374,386,397,410,427,440,445,457,462,468,481,494,500,513,519],330]],[["from surveys often varies over time, even if that data ",[10,16,23,36,53,59,67,79,87,97,109,120,129,135,148,154,160,171,183,189,199,212,220,225,237,246,251,264,274,286,293,299,305,310,327,338,344,350,362,372,384,395,401,406,412,418,424,435,448,454,460,473,486,491,504],331,[16,23,36,53,59,67,79,87,97,109,120,129,135,148,154,160,171,183,189,199,212,220,225,237,246,251,264,274,286,293,299,305,310,327,338,344,350,362,372,384,395,401,406,412,418,424,435,448,454,460,473,486,491,504,510],360]],[["has been collected by the same organisation using the ",[10,21,34,43,49,62,74,86,97,103,114,127,132,137,149,160,165,177,191,196,209,221,226,232,243,255,261,270,283,300,312,318,331,338,351,364,376,381,389,403,408,413,426,438,444,455,464,469,480,493,499,505,516,528],361,[21,34,43,49,62,74,86,97,103,114,127,132,137,149,160,165,177,191,196,209,221,226,232,243,255,261,270,283,300,312,318,331,338,351,364,376,381,389,403,408,413,426,438,444,455,464,469,480,493,499,505,516,528,534],390]],[["same approach in each wave of their research.\n",[10,18,31,48,60,66,79,92,105,112,125,138,149,161,167,172,184,190,202,215,226,237,243,260,273,283,295,301,314,320,326,331,343,355,360,367,373,380,392,401,413,426,433,444,455,461],391,[18,31,48,60,66,79,92,105,112,125,138,149,161,167,172,184,190,202,215,226,237,243,260,273,283,295,301,314,320,326,331,343,355,360,367,373,380,392,401,413,426,433,444,455,461,467],420]],[["In particular, reports of internet user numbers vary ",[10,16,27,33,46,59,67,73,78,89,100,105,118,124,130,136,143,155,168,181,189,194,203,209,222,228,234,239,250,256,268,275,287,299,304,310,321,330,342,349,355,367,378,395,408,420,427,436,442,452,465,474,485],451,[16,27,33,46,59,67,73,78,89,100,105,118,124,130,136,143,155,168,181,189,194,203,209,222,228,234,239,250,256,268,275,287,299,304,310,321,330,342,349,355,367,378,395,408,420,427,436,442,452,465,474,485,491],480]],[["considerably between different sources and over time. 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Different organisations may also ",[10,16,29,39,52,60,65,78,86,92,105,116,128,134,143,154,163,173,184,196,204,210,216,232,237,243,249,261,268,280,292,297,303,316,323,336,349,361,366,374,388,393,398,411,423,431,437,454,467,479,485,498,503,511,525],631,[16,29,39,52,60,65,78,86,92,105,116,128,134,143,154,163,173,184,196,204,210,216,232,237,243,249,261,268,280,292,297,303,316,323,336,349,361,366,374,388,393,398,411,423,431,437,454,467,479,485,498,503,511,525,530],660]],[["adopt different approaches to sampling the population ",[10,23,36,49,62,67,73,86,91,98,104,116,123,135,146,152,157,170,183,196,203,216,230,240,252,264,273,279,284,297,303,312,325,342,355,360,365,376,390,395,401,412,424,430,443,456,469,481,486,499,505,510,523,534],661,[23,36,49,62,67,73,86,91,98,104,116,123,135,146,152,157,170,183,196,203,216,230,240,252,264,273,279,284,297,303,312,325,342,355,360,365,376,390,395,401,412,424,430,443,456,469,481,486,499,505,510,523,534,540],690]],[["for research into internet use, and variations in areas ",[10,15,28,36,42,49,61,70,81,94,101,112,124,130,135,147,152,165,171,176,187,193,205,212,224,236,241,247,258,267,279,285,290,303,315,328,334,344,357,365,370,383,388,393,406,418,427,432,437,449,455,468,475,487,500,509],691,[15,28,36,42,49,61,70,81,94,101,112,124,130,135,147,152,165,171,176,187,193,205,212,224,236,241,247,258,267,279,285,290,303,315,328,334,344,357,365,370,383,388,393,406,418,427,432,437,449,455,468,475,487,500,509,515],720]],[["such as the age range of the survey population, or the ",[10,18,30,41,52,58,71,80,86,91,103,115,121,134,147,159,165,172,185,196,210,222,227,240,246,252,258,269,281,287,296,307,316,326,337,349,355,368,381,394,405,410,423,429,434,447,458,464,470,483,490,496,502,513,525],721,[18,30,41,52,58,71,80,86,91,103,115,121,134,147,159,165,172,185,196,210,222,227,240,246,252,258,269,281,287,296,307,316,326,337,349,355,368,381,394,405,410,423,429,434,447,458,464,470,483,490,496,502,513,525,531],750]],[["balance between urban and rural respondents, may ",[10,23,36,41,54,65,76,88,94,107,119,125,142,154,166,178,183,195,202,215,228,240,246,259,271,284,290,297,309,316,329,334,340,347,359,367,381,394,405,418,430,442,447,456,462,468,485,498,509],751,[23,36,41,54,65,76,88,94,107,119,125,142,154,166,178,183,195,202,215,228,240,246,259,271,284,290,297,309,316,329,334,340,347,359,367,381,394,405,418,430,442,447,456,462,468,485,498,509,515],780]],[["p",10,781,23,810],["l",23,781,28,810],["a",28,781,41,810],["y",41,781,52,810],[" ",52,781,58,810],["a",58,781,71,810],["n",71,781,83,810],[" ",83,781,89,810],["i",89,781,94,810],["m",94,781,111,810],["p",111,781,124,810],["o",124,781,137,810],["r",137,781,145,810],["t",145,781,150,810],["a",150,781,163,810],["n",163,781,175,810],["t",175,781,180,810],[" ",180,781,186,810],["r",186,781,193,810],["o",193,781,206,810],["l",206,781,211,810],["e",211,781,223,810],[" ",223,781,229,810],["i",229,781,234,810],["n",234,781,246,810],[" 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research.\n",[10,29,42,47,59,65,70,82,95,100,106,122,141,155,161,178,184,196,210,216,227,240,249,255,260,265,282,287,292,304,317,323,328,340,345,357,365,376,388,394,399,411,420,431,439,445,452,464,473,484,497,504,515,527,533],811,[29,42,47,59,65,70,82,95,100,106,122,141,155,161,178,184,196,210,216,227,240,249,255,260,265,282,287,292,304,317,323,328,340,345,357,365,376,388,394,399,411,420,431,439,445,452,464,473,484,497,504,515,527,533,538],840]]]},{"bounds":[74,154,641,1011],"containerID":"_idContainer11123","frameID":115515,"oriPageNo":638,"textBoundary":[[["Note: This page is a summary of our comprehensive 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\n",[10,23,34,47,53,64,75,83,88,101,110,115,120,125,137,146,152,158,175,186,191,202,214,220,231,244,256,261,272,285,297,303,310,322,335,348,354,359,371,377,383,394,399,405,410,424,429,435],61,[23,34,47,53,64,75,83,88,101,110,115,120,125,137,146,152,158,175,186,191,202,214,220,231,244,256,261,272,285,297,303,310,322,335,348,354,359,371,377,383,394,399,405,410,424,429,435,441],91]],[["https://datareportal.com/notes-on-data.\n",[10,21,27,33,45,54,59,69,81,94,107,112,125,132,144,157,170,178,184,197,202,207,218,231,247,259,271,284,289,301,310,318,331,343,352,365,378,383,396,402],91,[21,27,33,45,54,59,69,81,94,107,112,125,132,144,157,170,178,184,197,202,207,218,231,247,259,271,284,289,301,310,318,331,343,352,365,378,383,396,402,407],121]],[["This report features data from a wide variety of ",[10,20,32,37,46,51,58,70,83,96,104,110,116,122,134,147,152,164,171,183,191,197,210,224,229,242,248,254,261,274,291,297,310,316,333,338,351,363,369,379,392,400,405,417,423,434,440,453,459],151,[20,32,37,46,51,58,70,83,96,104,110,116,122,134,147,152,164,171,183,191,197,210,224,229,242,248,254,261,274,291,297,310,316,333,338,351,363,369,379,392,400,405,417,423,434,440,453,459,465],181]],[["different sources, including market research agencies, ",[10,23,28,34,40,52,59,71,83,88,94,103,116,127,134,145,157,166,172,177,182,194,205,210,221,234,240,251,264,270,287,300,308,318,330,335,341,348,360,369,380,393,400,411,423,429,442,455,467,479,490,495,507,515,521],181,[23,28,34,40,52,59,71,83,88,94,103,116,127,134,145,157,166,172,177,182,194,205,210,221,234,240,251,264,270,287,300,308,318,330,335,341,348,360,369,380,393,400,411,423,429,442,455,467,479,490,495,507,515,521,527],211]],[["internet and social media companies, governments, 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data.\n",[10,26,38,43,48,54,67,76,82,93,105,110,117,130,143,156,162,175,180,185,198,210,218,224,237,249,262,268,281,292,305,311,322,331,336,344,350,363,369,375,380,392,405,411,416,429,443,448,461,467],271,[26,38,43,48,54,67,76,82,93,105,110,117,130,143,156,162,175,180,185,198,210,218,224,237,249,262,268,281,292,305,311,322,331,336,344,350,363,369,375,380,392,405,411,416,429,443,448,461,467,472],301]],[["W",10,331,34,361],["h",34,331,45,361],["e",45,331,57,361],["r",57,331,64,361],["e",64,331,76,361],["v",76,331,86,361],["e",86,331,98,361],["r",98,331,105,361],[" ",105,331,111,361],["p",111,331,124,361],["o",124,331,137,361],["s",137,331,146,361],["s",146,331,155,361],["i",155,331,160,361],["b",160,331,173,361],["l",173,331,178,361],["e",178,331,190,361],[",",190,331,195,361],[" ",195,331,201,361],["w",201,331,218,361],["e",218,331,229,361],["’",229,331,234,361],["v",234,331,244,361],["e",244,331,256,361],[" 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to minimise potential variations between data ",[10,23,30,43,55,62,68,73,86,92,109,114,126,131,148,152,161,173,179,192,205,210,222,234,239,244,257,263,269,279,292,299,304,317,323,328,341,352,361,367,380,392,398,415,427,439,450,456,469,482,488,501],391,[23,30,43,55,62,68,73,86,92,109,114,126,131,148,152,161,173,179,192,205,210,222,234,239,244,257,263,269,279,292,299,304,317,323,328,341,352,361,367,380,392,398,415,427,439,450,456,469,482,488,501,507],421]],[["points, and to offer more reliable comparison across ",[10,23,36,41,52,58,67,72,78,91,103,116,122,127,140,146,159,165,171,183,191,197,214,227,234,246,251,259,270,275,281,294,307,312,324,330,340,353,370,383,396,404,409,418,431,442,448,461,472,479,492,501,510],421,[23,36,41,52,58,67,72,78,91,103,116,122,127,140,146,159,165,171,183,191,197,214,227,234,246,251,259,270,275,281,294,307,312,324,330,340,353,370,383,396,404,409,418,431,442,448,461,472,479,492,501,510,516],451]],[["countries. However, where we believe that standalone ",[10,20,33,45,56,62,69,74,86,95,101,107,123,136,152,164,174,186,192,198,204,221,232,244,251,263,269,286,298,304,317,329,334,339,350,361,373,378,384,395,409,414,420,429,434,447,459,472,485,490,503,514,526],451,[20,33,45,56,62,69,74,86,95,101,107,123,136,152,164,174,186,192,198,204,221,232,244,251,263,269,286,298,304,317,329,334,339,350,361,373,378,384,395,409,414,420,429,434,447,459,472,485,490,503,514,526,532],481]],[["metrics provide a more reliable reference, we use such ",[10,27,39,44,51,56,67,76,82,95,102,115,125,130,143,155,161,174,180,197,210,217,229,235,242,254,259,264,277,290,295,307,313,320,332,338,350,357,369,381,391,403,409,415,431,443,449,461,469,481,487,496,507,518,530],481,[27,39,44,51,56,67,76,82,95,102,115,125,130,143,155,161,174,180,197,210,217,229,235,242,254,259,264,277,290,295,307,313,320,332,338,350,357,369,381,391,403,409,415,431,443,449,461,469,481,487,496,507,518,530,536],511]],[["standalone numbers to ensure more accurate reporting.\n",[10,18,24,37,48,61,74,79,92,104,116,122,133,145,162,175,187,194,203,209,214,227,233,245,256,265,276,283,295,301,318,331,338,350,356,369,380,391,402,409,423,428,440,446,453,465,478,491,499,504,509,521,534,540],511,[18,24,37,48,61,74,79,92,104,116,122,133,145,162,175,187,194,203,209,214,227,233,245,256,265,276,283,295,301,318,331,338,350,356,369,380,391,402,409,423,428,440,446,453,465,478,491,499,504,509,521,534,540,540],541]],[["Please note that some data points may only be ",[10,21,26,38,51,60,72,78,89,102,107,119,125,131,142,155,161,167,175,188,205,217,223,236,250,255,268,274,287,300,305,317,322,331,337,354,367,378,384,397,409,414,425,431,444,456],571,[21,26,38,51,60,72,78,89,102,107,119,125,131,142,155,161,167,175,188,205,217,223,236,250,255,268,274,287,300,305,317,322,331,337,354,367,378,384,397,409,414,425,431,444,456,462],601]],[["available for a limited selection of countries, so we 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To ensure that you have the most up-",[12,26,42,49,55,68,83,90,97,108,125,132,147,161,172,186,194,209,217,223,238,254,261,268,281,297,312,319,333,350,362,377,384,391,405,420,427,448,464,475,482,489,503,520],705,[26,42,49,55,68,83,90,97,108,125,132,147,161,172,186,194,209,217,223,238,254,261,268,281,297,312,319,333,350,362,377,384,391,405,420,427,448,464,475,482,489,503,520,530],741]],[["to-date version of this report, please visit our ",[12,18,35,45,61,77,84,99,106,119,133,142,153,159,175,190,197,213,221,228,234,249,255,266,273,282,296,313,329,339,345,352,359,375,382,396,412,423,438,445,458,464,475,482,488,495,511,525,535],737,[18,35,45,61,77,84,99,106,119,133,142,153,159,175,190,197,213,221,228,234,249,255,266,273,282,296,313,329,339,345,352,359,375,382,396,412,423,438,445,458,464,475,482,488,495,511,525,535,542],773]],[["reports website at 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